Business Metrics for Data-Driven Companies
Formulate data questions, explore and visualize large datasets, and inform strategic decisions.In this Specialization, you'll learn to frame business challenges as data questions. You'll use powerful tools and methods such as Excel, Tableau, and MySQL to analyze data, create forecasts and models, design visualizations, and communicate your insights. In the final Capstone Project, you'll apply your skills to explore and justify improvements to a real-world business process.The Capstone Project focuses on optimizing revenues from residential property, and Airbnb, our Capstone's official Sponsor,
Created by: Daniel Egger
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Overall Score : 100 / 100
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Course Description
In this course, you will learn best practices for how to use data analytics to make any company more competitive and more profitable. You will be able to recognize the most critical business metrics and distinguish them from mere data.You'll get a clear picture of the vital but different roles business analysts, business data analysts, and data scientists each play in various types of companies. And you'll know exactly what skills are required to be hired for, and succeed at, these high-demand jobs.Finally, you will be able to use a checklist provided in the course to score any company on how effectively it is embracing big data culture. Digital companies like Amazon, Uber and Airbnb are transforming entire industries through their creative use of big data. You'll understand why these companies are so disruptive and how they use data-analytics techniques to out-compete traditional companies.
Instructor Details
- 5.0 Rating
- 108 Reviews
Daniel Egger
Daniel Egger has more than seventeen years experience creating new software products and services, as founder and CEO of a series of venture-backed information technology companies, and as Managing Partner in a venture capital fund. Egger is Executive in Residence in Duke University's Master of Engineering Management Program and has taught courses in entrepreneurship and venture capital at Duke since 2003. He was formerly the Howard Johnson Foundation Entrepreneur-in-Residence in Duke's Markets and Management Program for undergraduates.