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Overall Score : 90 / 100
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Course Description
What you'll achieve:In this project-centered course*, you will use the Business Model Canvas innovation tool to approach either a personal or corporate challenge or opportunity. You'll learn to identify and communicate the nine key elements of a business model: Customer Segments, Value Proposition, Channels, Customer Relationships, Key Resources, Key Activities, Key Partners, Revenue Streams, and Cost Structure.Your completed project will be a polished Business Model Canvas that outlines the business case for a new product or service to address your selected challenge or opportunity. You'll present your case in both a one-page document and a 10-minute video presentation.What you need to get started:This project-centered course is designed for anyone who wants to understand innovation best practices and the intra-corporate entrepreneurial (intrapreneur) skills needed to lead innovation projects, teams, and strategies. Entry- and senior-level professionals in a variety of industries - including education, healthcare, business, and not-for-profit - will benefit from the course materials and project experience. The only prerequisite is a strong desire to understand best practices in innovation and to master the skills needed to transform a new idea into a profitable reality.To complete the project, you'll need to access the Business Model Canvas from either the Kauffman Foundation (https://www.entrepreneurship.org) or Strategyzer.com (https://www.Strategyzer.com), or via the Creative Commons license offered by Strategyzer AG (https://www.businessmodelgeneration.com/downloads/business_model_canvas_poster.pdf).*About Project-Centered Courses: Coursera's project-centered courses are designed to help you complete a personally meaningful real-world project, with your instructor and a community of like-minded learners providing guidance and suggestions along the way. By actively applying new concepts as you learn, you'll master the course content more efficiently; you'll also get a head start on using the skills you gain to make positive changes in your life and career. When you complete the course, you'll have a finished project that you'll be proud to use and share.
Instructor Details
- 4.5 Rating
200 Reviews
Dan Stotz
I am proud to be the Director of Online Executive Education and a member of the management and entrepreneurship faculty at Kennesaw State University's Coles College of Business. As a teacher and university administrator, I have dedicated my career to helping individuals achieve their fullest potential as leaders, innovators and change-makers. Kennesaw State University is located just north of Atlanta, Georgia and serves 35,000 students. The U.S. News & World Report recently named KSU as the #4 up-and-coming school in the nation. We specialize in designing educational programs that deliver practical knowledge, backed by research, proven in practice, ready to use.
Reviews
- Video Duration:
13h - Price: Free 0 Track Price
- Provider:
Coursera - University:
University System of Georgia - Language:
English - Certificate:
Yes
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