Engagement & Nurture Marketing Strategies

In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchas

Created by: Randy Hlavac

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Overall Score : 94 / 100

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Course Description

In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies.Additional MOOC 3 faculty include: * Randy Krum (Data Visualization & Infographics Designer | Consultant | Author | Speaker | President, InfoNewt)* Stanford Smith (CEO, Pushing Social)* Andy Crestodina (Co-Founder & Strategic Director, Orbit Media Studios)* Ellen Valentine (Veteran Marketing Leader & Evangelist, Silverpop, IBM)

Instructor Details

Randy Hlavac

Randy Hlavac is an expert in digital marketing, social media marketing, and social analytics. He is a 20 year instructor of Digital, Social and Mobile Marketing and Content Curation and Digital Marketing at Northwestern University. His book - Social IMC - focuses on how to build effective social media marketing strategies and tactics for any size company located anywhere in the world. In addition to teaching, Randy is the CEO of Marketing Synergy Inc. [www.msinetwork.com] which consults with companies on developing effective, profitable digital marketing strategies and social media marketing programs. Randy is also the creator and "MC" on the Social Media Marketing and a participant in the Content Strategies for Professionals specializations on Coursera.



112 total reviews

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By Tanmay S on 11-Apr-17

It would be better if the instructors cared to respond to queries.

By Michael D C on 6-Feb-16

This course is a sequence of sales pitches by Hlavac's relations. The continuous invitation to purchase a course where companies advertise their products is a shame and lacks in depth material. Followed the whole course in the hope it would get better but unfortunately got more irritated than educated.

By CHAIBA E M on 17-Jan-19


By Ignacio M N on 4-Jan-19

I learned a lot of useful things

By Ivan Z on 21-Dec-18

Great course as always!

By Moutasem S on 5-Dec-18

A wonderful step for blogging, i liked it so much and gained a precious benefit from.Thanks for your esteemed website and your respectable university.

By Rajkumar M C on 25-Dec-18

Awesome teaching by Randy sir

By Mohammad A on 25-Dec-18

great course

By Mahmoud R on 8-Apr-19

very cool

By Jose J M on 28-Jul-18

Great course!

By Dmytro Z on 29-Apr-18

The tips and steps for blog articles creation are awesome!

By Natasha V on 10-Dec-15

Good perspectives, introduced to the blogging world, could not ask anything better to learn. Super co