Google Analytics - Fundamentals

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Created by: Jeff Sauer

Produced in 2018

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Course Description

Discover Google Analytics from the ground-up with this training program. In this course, you'll learn how to harness the power of Google Analytics, get the most out of the data you collect, and discover all that you can do within Google Analytics. Get a grip on what you can do inside of Google Analytics in this 12-lesson course. This course is great for all skill levels. You dont need to have any prior knowledge or experience with Google Analytics, and if you do have experience, it's a great opportunity to learn something new.

Beginner Level

Time: 4.1h

Instructor Details

Jeff Sauer

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Jeff Sauer is the Founder of Data Driven U (https://www.datadrivenu.com), agency owner, business coach, lecturer, and a digital nomad. He is a firm believer in data-driven marketing. Named as one of the top 25 most influential PPC Experts. His work has been featured in many industry publications and "best of" lists. Jeff has turned 14,000 digital marketers into Google certified professionals, in addition to delivering more than100 keynote presentations and workshops in 15 countries. Some of his passions include teaching Google Analytics, PPC, and coaching freelancers to build profitable businesses. He is an adjunct instructor at the University of St. Thomas and has also created multiple marketing certificate programs that offer a complete picture of digital marketing, from the acquisition of customers to the measurement of results. Jeff is a partner at Three Deep Marketing, a 5-time Inc. 5000 award winning full-service digital marketing agency in St. Paul, Minnesota. Since 2015, Jeff has been travelling full time with his wife, where they blog at www.jeffsetter.com.

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By James on

Straight forward and informative.

By Arrigo on

Honestly, I got a lot out of this course. It showed everything I needed to start with GA, which is exactly what a beginner course is supposed to do. The scope was right, and even if it felt a little bit like a laundry list of features, I had GA installed on my websites with quite a bit of data to test things out. Overall, I'm happy with the delivery.

By Marius on

Good intro, nice content but much, much too long. The amount of provided info could have been tought in about two hours less.

By Brad on

I really didn't know much about Google Analytics going into this course, however, after this course, I can say that my mind is opened to the many possibilities Google Analytics has to offer. Some of the content was over my head initially, but after taking some notes and actively following along with my own analytics page, I started to understand what was going on. There is still more to learn and I plan on taking the next course, but in the meantime, I just need to practice using the interface.

By konkamunsif on

I think jeff knows what he's talking about but I also believe the fundamentals course is not the right match for you if you know the basics of ads whether it be fb or google because this course is basically a walk through of the google analytics platform. While it may help complete newbies, if you are already familiar with online marketing terms, you wont find this of much help. Probably your money would be better spent on the advanced courses.

By evgeniap on

Very happy with it! Informative, comprehensive, good pace, excellent delivery. Thank you!

By Powers on

Great course just wish I could show my fam how well i've done!!!! I am in need to go back and re learn I do not want to have to buy again to refresh my mind on what I learned!!!!

By jane_anyiam on

Great lessons and in-depth overview of the Google Analytics

By translationsger on

A very practical approach to Google Analytics. You really learn what the statistics mean and why it's important for your business!

By provotalent on

Nice overview. Could have been somewhat more concise, but since its a beginners course, the extra time and verbiage was understandable.

By neilking356 on

A fascinating subject well presented uncovering a lot of the mysteries of google Analytics. I'm definitely going to be taking the advanced class and also the master class. I would highly recommend this course.

By Aleem on