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Quality Score

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Overall Score : 94 / 100

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Course Description

Our new Digital World is dramatically changing the way in products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an Analog (or physical) World. For example, even today, over 90% of all sales are still conducted in Analog stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital Worlds on a daily basis. Although the Digital Revolution has received considerable attention in recent years, the impact of this revolution upon the Analog World has been largely ignored. This course examines this issue by asking, "How has the Digital Revolution impacted Marketing in an Analog World?This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this educational adventure.

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Instructor Details

Aric Rindfleisch

Aric Rindfleisch is John M. Jones Professor of Marketing, and Executive Director of the Illinois MakerLab at the University of Illinois at Urbana-Champaign. He received a PhD from the University of Wisconsin-Madison and an MBA from Cornell University. He has also served as a faculty member at the University of Wisconsin-Madison, University of Arizona, Tilburg University, and Korea University and worked for J. Walter Thompson-Japan, Millward Brown, and the US Army. Professor Rindfleisch is an award-winning scholar and serves as an editor and review board member for several leading marketing journals. He has also won several teaching awards, including being recently named by Princeton Review as one of "The Best 300 Professors" in America.

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Reviews

4.7

79 total reviews

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By Hevlin C d A C on 26-Apr-19

Great course! I had a lot of fun learning, and i am sure the knowledge will be very useful in my marketing career

By Tal v D on 2-May-19

I enjoy the course very much. I like the format and the explanation of all the concepts without entering too much in technical stuff. Conceptual thinking about building digital marketing strategies is really what I need. Thanks to Professor Rindfleisch and his staff!

By Sharlene V on 20-May-19

For a new course - this is an eye-opener. I loved it and I enjoyed the examples that were given to us. I also enjoyed the lecturer - he has a good sense of humour :)

By Osama K A on 19-May-19

It is incredible amazing course, first time I see the title; I wasn't excited, because I didn't know what it is about. But when I started learning I've surprised the amount of useful information. It's really an important course I advise everyone to enrol in. I really like the Instructor's way of explanation, he makes the course easy to understand.

By Meenakshi K on 7-Jun-19

Wish to Congratulate Prof Aric for explaining the concept very thoroughly. His classes are amazing. The learnings he imparts stays as part of one's life. hanks Prof.

By Vladimir V on 15-May-19

Excellent!. This course gave me a knowledge base on how the Marketing is taking advantage of the Synergy between the Analog and the Digital World.

By Chris M on 6-Nov-17

I like the professor, but this is more of an examination of a concept rather that a class that gives your a implementable skill.

By Omar S O G on 20-Mar-19

I do not recommend it. The material could be well be compressed into 1 module, and the examples are a bit dull actually. You could give a better use to your time.

By Danielle M on 9-Jun-18

One gets one star as giving it no stars is not possible. This course is completely irrelevant to the program unless you are one of those 50-somethings that still moans about how your vinyl records sound better that the tracks on Spotify. I seriously considered giving up on the certificate altogether just so I would not have to waste my time reminiscing about typewriting and turntables. It is appalling that a world-class university set up a program that is so old fashioned it adds nothing valuable to today's aspiring digital strategists.

By Antony J L on 15-Dec-18

Excellent course!!

By ayman m f e on 18-Dec-18

REALLY EXCELLENT COURSE WITH SPLENDID TEACHER

By Frank S on 15-Jan-19

The course was full of practical insights into the often bewildering world of digital/analog marketing. Real world examples of successful strategies digital marketers can leverage to take advantage of the unique attributes inherent in analog products serve up solutions that a canny marketer can apply to their products.