Social Media Marketing - Content Marketing Masterclass 2022 (Udemy.com)
Online Digital Marketing / Social Media Strategy For Beginners - Posts / Blogs / Podcasts / Video / Google Local SEO
Created by: Mark Timberlake
Produced in 2022
What you will learn
- You Will Understand How To Set Up A Simple Yet Powerful Marketing Strategy For Your Business Online
- Understand How Social Media Marketing Really Works For Your Business
- Build A Social Media Schedule And Plan So That You Carry Your Marketing Through To Its Desired Objective
- Understand The Social Media Platforms And How They Can Be Used
- Write Blogs And Articles That Get Viewers To Take Action
- Demonstrate That You Understand How Email Marketing Works
- Master The Basics Of Search Engine Optimisation
- Create A YouTube Marketing Channel And Learn How To Produce Film And Edit Marketing Videos
- Create A Professional Social Media Profile Image Using Just A Smartphone
- Understand How To Get Your Local And International Business Pages Found In Google Local Search And Google Search Using Powerful SEO Techniques
- Show A Knowledge Of The Buyer Journey And How To Use It To Get Sales In Your Business
- Master The
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Course Description
other Awards Sponsored
Social MediaMarketing & Online Digital Marketing Strategy 2021 For BeginnersThis course teaches you how to market your business for free, using Social Media Marketing and not paid advertising.*You Also Get Free Access To A Private But Very Popular Support Group!
All the content in this course is fully up to date for 2021 and with this course, you will get free access to a Private Social Media Marketing group on Facebook where you can get help and advice and all the latest news and tips as they happen!
The Science Of Social Media MarketingDo you want to understand the science and art of using Social MediaMarketing to drive traffic to your website for free?
Do you get frustrated with all the confusing advice on the internet and how everyone insists you need to waste money on Social Media Advertising when you want to learn how to use Facebook, Twitter, LinkedIn, Instagram and Pinterest to get traffic to your website and to get sales?
Do you want to learn tried and tested methods and the best practices for Social Media Marketing?
Do you want to learn how to make all types of marketing skills, like creating blog posts, creating social posts, how to produce audio content and video content?
Then this course is for you!
Student Bonus:
This course comes with FREE ACCESS to a Private Facebook Community where we share up to date information and tips for your social media marketing and where you can get support and advice!
Master Social Media Marketing And Online Digital MarketingIn this course you will learn how to master Social Media Marketing, Blogging, Copywriting, Email Marketing, Local SEO, SEO, YouTube Marketing,Video Production, Vlogging and Instagram Photography,wewill also show you how to take a profile image with just an iPhone or Smartphone for your social media profile!
Everything you need to create a powerful online marketing presence...
You will learn what works and what does not work with online digital marketingand where to spend your time and effort.
You will understand the psychology of the buyer journey and how you can map that to your social media marketing,content creation and salesprocess.
You will also learn how to drive traffic to your website using Social Media Marketing and how to create content that will bring people to your site.
This course does NOT cover paid advertising or podcasting.
Topics Covered In This Course:
Module 1 - Understanding Social Media MarketingThe Social Media Marketing MonsterFree vs Paid TrafficWhat Is MarketingWhat is MediaWhat is SocialLocal vs International Social Media MarketingModule 2 - Marketing As A Business PriorityMarketing As A Business PriorityThe Marketing CompanyFeast And FamineContinuous MarketingThe 80/20 PrincipleSales And MarketingModule 3 - Understanding The Buyer JourneyMeet BobThe Seven Steps To MarriageThe Buyer Journey - AIDAAttention ContentInterest ContentDesire ContentAction ContentModule 4 - Bob's World ViewMarketingUnderstanding World ViewsUnderstanding BobConfirming A World ViewThe Family KettleBob's World View ActivitiesModule 5 - Social Media Marketing And Search Engine Optimisation - SEOThe Truth About Social SignalsThe Problem With New WebsitesThe Snowball EffectThe Great DeceptionYour Website As Your Data CenterModule 6 - Social Media Marketing PlatformsFinding BobWhat Platform Should I Use?
Business Or Personal Branding?
Branding TipsCreating Your BiographyHousekeepingModule 7 - Posting On Social Media PlatformsThe Golden RulesCuration Vs CreationWhat Types Of Content Should I Create?
Written ContentPhotography ContentInfographics ContentVideo ContentPodcast ContentAutomationModule 8 - Social Media Posting IdeasWhere Do I Get Posting Ideas From?
Stupid QuestionsConversationsStories - The Power Of NarrativeIndustry NewsContent Capture SystemsRespecting Your AudienceModule 9 - Creating A Social Media PostTake Them To The MoviesHeadlinesBody TextUsing ImagesVideo PostsQuizzes And PollsLinksHashtagsModule 10 - Community Based MarketingThe Best Kept Secret In Social Media MarketingChoosing A NicheChoosing A PlatformGate KeepersCommunity RulesShared OwnershipStructuring Your CommunityVisiting Other CommunitiesModule 11- Building A Social Media Marketing PlanWhy You Need A PlanYour Social Media ScheduleYour Content CalendarRealistic Time FramesResponsibilities And RolesSMART Goals For Your MarketingMarketing Mission StatementsModule 12- Social Media Marketing Case StudiesMarketing MistakesTwitter Case StudiesFacebook Case StudiesLinkedIn Case StudiesYouTube Case StudiesPinterest Case StudiesInstagram Case StudiesModule 13 - Creating Social Media Images With Adobe SparkIntroduction To Adobe Spark ToolsCreating A PostCreating A Post On AMobileAdobe Spark Activities To CompleteModule 14- Creating Your Social Media Profile ImageIntroductionEquipment NeededUnderstanding Your CameraModule 15 - Lighting Your SubjectOffset Lighting Setup For PortraitsFront Lit Lighting For PortraitsSetting The ExposurePosing The FaceModule 16- Editing Your Images With Snapseed On An iPhone Or SmartphoneEditing AMale PortraitFinishing A Male PortraitEditing A Female PortraitModule 17- Blogging For Business - Copywriting For Blogs And ArticlesIdentifying Your Niche AudienceFinding Your Style As A WriterPreparation - Tracking Ideas For Your Blogs And ArticlesPage Setup And FormattingLinks And ActionsAdditional Content On The PageModule 18- Blogging - Writing Your CopyAIDA CopywritingAttentionInterestDesireActionAdditional ThoughtsModule 19- Email Marketing - Building Your Email ListEmail Marketing - Grasping The ConceptEmail Marketing Software - Choosing Your ProviderBuilding Your Email ListDifferent Ways To Get An Email Sign UpAsking For The EmailThe Magic Of PDF'sModule 20- Using Your Email ListAn Email List Is For Selling Stuff Right?
Email Marketing StylesModule 21 -Email CopywritingEmail Writing StylesEmail Copywriting Using AIDAEmail Spam Traps And PitfallsModule 22-Email Analytics - Automation - MaintenanceEmail Analytics - What To MeasureEmail Automation - Understanding Its UsageUsing SurveysModule 23- SEO AndLocal SEO - AGuide To Ranking Your Business In Google SearchIntroduction To Local SEOGoogle Search - Understanding How Local Search WorksModule 24-Google Search And Your Position In Local SearchLocal SEORanking FactorsYour Local Ranking Factors - How They Impact Local SearchDomain Authority And Page AuthorityTrust FlowCheck Your Local SEO Ranking ScoresGoogle Local SearchModule 25-Google My Business - A Strong Local SEO Ranking FactorGoogle My BusinessCleaning Up Old Google ListingsManaging Your Google My Business PageCreating A Google Review StrategyGoogle My Business - Support CommunityModule 26- Building Up Reviews - Including Google Local ReviewsCitations Setting Up A NAP PageManaging Your CitationsModule 27- Backlinks - Understand How They Improve SEOBack Linking - An IntroductionChecking The Quality Of Your Back LinksBuilding Back LinksSocial Media Business Pages As Back LinksModule 28-On Site SEO - Improving Your Sites SEOCo
All the content in this course is fully up to date for 2021 and with this course, you will get free access to a Private Social Media Marketing group on Facebook where you can get help and advice and all the latest news and tips as they happen!
The Science Of Social Media MarketingDo you want to understand the science and art of using Social MediaMarketing to drive traffic to your website for free?
Do you get frustrated with all the confusing advice on the internet and how everyone insists you need to waste money on Social Media Advertising when you want to learn how to use Facebook, Twitter, LinkedIn, Instagram and Pinterest to get traffic to your website and to get sales?
Do you want to learn tried and tested methods and the best practices for Social Media Marketing?
Do you want to learn how to make all types of marketing skills, like creating blog posts, creating social posts, how to produce audio content and video content?
Then this course is for you!
Student Bonus:
This course comes with FREE ACCESS to a Private Facebook Community where we share up to date information and tips for your social media marketing and where you can get support and advice!
Master Social Media Marketing And Online Digital MarketingIn this course you will learn how to master Social Media Marketing, Blogging, Copywriting, Email Marketing, Local SEO, SEO, YouTube Marketing,Video Production, Vlogging and Instagram Photography,wewill also show you how to take a profile image with just an iPhone or Smartphone for your social media profile!
Everything you need to create a powerful online marketing presence...
You will learn what works and what does not work with online digital marketingand where to spend your time and effort.
You will understand the psychology of the buyer journey and how you can map that to your social media marketing,content creation and salesprocess.
You will also learn how to drive traffic to your website using Social Media Marketing and how to create content that will bring people to your site.
This course does NOT cover paid advertising or podcasting.
Topics Covered In This Course:
Module 1 - Understanding Social Media MarketingThe Social Media Marketing MonsterFree vs Paid TrafficWhat Is MarketingWhat is MediaWhat is SocialLocal vs International Social Media MarketingModule 2 - Marketing As A Business PriorityMarketing As A Business PriorityThe Marketing CompanyFeast And FamineContinuous MarketingThe 80/20 PrincipleSales And MarketingModule 3 - Understanding The Buyer JourneyMeet BobThe Seven Steps To MarriageThe Buyer Journey - AIDAAttention ContentInterest ContentDesire ContentAction ContentModule 4 - Bob's World ViewMarketingUnderstanding World ViewsUnderstanding BobConfirming A World ViewThe Family KettleBob's World View ActivitiesModule 5 - Social Media Marketing And Search Engine Optimisation - SEOThe Truth About Social SignalsThe Problem With New WebsitesThe Snowball EffectThe Great DeceptionYour Website As Your Data CenterModule 6 - Social Media Marketing PlatformsFinding BobWhat Platform Should I Use?
Business Or Personal Branding?
Branding TipsCreating Your BiographyHousekeepingModule 7 - Posting On Social Media PlatformsThe Golden RulesCuration Vs CreationWhat Types Of Content Should I Create?
Written ContentPhotography ContentInfographics ContentVideo ContentPodcast ContentAutomationModule 8 - Social Media Posting IdeasWhere Do I Get Posting Ideas From?
Stupid QuestionsConversationsStories - The Power Of NarrativeIndustry NewsContent Capture SystemsRespecting Your AudienceModule 9 - Creating A Social Media PostTake Them To The MoviesHeadlinesBody TextUsing ImagesVideo PostsQuizzes And PollsLinksHashtagsModule 10 - Community Based MarketingThe Best Kept Secret In Social Media MarketingChoosing A NicheChoosing A PlatformGate KeepersCommunity RulesShared OwnershipStructuring Your CommunityVisiting Other CommunitiesModule 11- Building A Social Media Marketing PlanWhy You Need A PlanYour Social Media ScheduleYour Content CalendarRealistic Time FramesResponsibilities And RolesSMART Goals For Your MarketingMarketing Mission StatementsModule 12- Social Media Marketing Case StudiesMarketing MistakesTwitter Case StudiesFacebook Case StudiesLinkedIn Case StudiesYouTube Case StudiesPinterest Case StudiesInstagram Case StudiesModule 13 - Creating Social Media Images With Adobe SparkIntroduction To Adobe Spark ToolsCreating A PostCreating A Post On AMobileAdobe Spark Activities To CompleteModule 14- Creating Your Social Media Profile ImageIntroductionEquipment NeededUnderstanding Your CameraModule 15 - Lighting Your SubjectOffset Lighting Setup For PortraitsFront Lit Lighting For PortraitsSetting The ExposurePosing The FaceModule 16- Editing Your Images With Snapseed On An iPhone Or SmartphoneEditing AMale PortraitFinishing A Male PortraitEditing A Female PortraitModule 17- Blogging For Business - Copywriting For Blogs And ArticlesIdentifying Your Niche AudienceFinding Your Style As A WriterPreparation - Tracking Ideas For Your Blogs And ArticlesPage Setup And FormattingLinks And ActionsAdditional Content On The PageModule 18- Blogging - Writing Your CopyAIDA CopywritingAttentionInterestDesireActionAdditional ThoughtsModule 19- Email Marketing - Building Your Email ListEmail Marketing - Grasping The ConceptEmail Marketing Software - Choosing Your ProviderBuilding Your Email ListDifferent Ways To Get An Email Sign UpAsking For The EmailThe Magic Of PDF'sModule 20- Using Your Email ListAn Email List Is For Selling Stuff Right?
Email Marketing StylesModule 21 -Email CopywritingEmail Writing StylesEmail Copywriting Using AIDAEmail Spam Traps And PitfallsModule 22-Email Analytics - Automation - MaintenanceEmail Analytics - What To MeasureEmail Automation - Understanding Its UsageUsing SurveysModule 23- SEO AndLocal SEO - AGuide To Ranking Your Business In Google SearchIntroduction To Local SEOGoogle Search - Understanding How Local Search WorksModule 24-Google Search And Your Position In Local SearchLocal SEORanking FactorsYour Local Ranking Factors - How They Impact Local SearchDomain Authority And Page AuthorityTrust FlowCheck Your Local SEO Ranking ScoresGoogle Local SearchModule 25-Google My Business - A Strong Local SEO Ranking FactorGoogle My BusinessCleaning Up Old Google ListingsManaging Your Google My Business PageCreating A Google Review StrategyGoogle My Business - Support CommunityModule 26- Building Up Reviews - Including Google Local ReviewsCitations Setting Up A NAP PageManaging Your CitationsModule 27- Backlinks - Understand How They Improve SEOBack Linking - An IntroductionChecking The Quality Of Your Back LinksBuilding Back LinksSocial Media Business Pages As Back LinksModule 28-On Site SEO - Improving Your Sites SEOCo
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Instructor Details
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Mark Timberlake
Mark runs an online training company called SME Heroes, which specialises in training on all things to do with sales,online marketing, management and his personal passion of photography.
He has extensive experience with online business in various forms over the last 15years and loves to share his hard won lessons and techniques for online business success.
In addition he also has over 12 years experience in online retail and over 6 years experience as a commercial photographer.
This means he has a deep breadth of experience which comes through in his courses which are always designed to be easy to understand and to pass on the skills he has learned in a practical way.
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- Video Duration:
20.5h - Price: 11.99 Track Price 11.99 Track Price
- Provider:
Udemy - Year:
2022 - Language:
English - Certificate:
Yes
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