Acumen Presents: Dan Ariely on Changing Customer Behavior (Udemy.com)

How social entrepreneurs can harness the principles of behavioral change to reach more customers and create impact

( 312 Reviews )

Created by: Acumen Academy Courses

Produced in 2021

What you will learn

Map your customers behavior journey
Apply 6 Behavior Change principles to your social enterprise
Understand 5 Value and Pricing principles to understand how to price your product
Design experiments to test these principles in action

Quality Score

Content Quality

Video Quality

Qualified Instructor

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Course Depth & Coverage

Overall Score : 92 / 100

Course Description

Many innovations deployed to solve social problems never reach their full potential. Sometimes they fail because people resist changing their behavior even when they know they should do things like stop smoking,show up to a job training course, start using solar power, take a daily pill,or wash their hands. Knowledge alone wont cause them to make the switch. There are other motivations, other drivers, and other factors about how their environments are set up that need to be accounted for and potentially redesigned.

This is where social science research can inform the work of social entrepreneurs. In this course, Dan Ariely, a professor at Duke University and the author of the New York Times bestseller Predictably Irrational,will help social entrepreneurs apply insights from behavioral economics and psychology to understand how people make decisions.
His research showsthat when people make small adjustments to their environment or their daily routines, they can generate new use patterns and trigger better decisions that improve health, education, financial wellbeing, environmental preservation and other forms of social good.

By drilling down to specific behaviors that your customers need to perform to use your product or service in the intended way, youll uncover new opportunities to redesign elements of the experience or motivate people to take required steps.

In addition to video tutorials from Dan, you'll also gain access to 4 Behavior Change Design Guides (totaling over 90 pages)that will include step-by-step exercises to apply these principles to your product, along with examples from other social enterprises.
Once you start seeing these principles in everyday life, you wont be able to resist redesigning elements of your own life and business to help you and the people around you.
Who this course is for:
Aspiring or active social entrepreneurs looking to design smarter products and services to achieve social impactAnyone who wants to learn how to apply practical insights from behavioral economics and psychology to real-life businsesses

Time: 2h

Instructor Details

Acumen Academy Courses

4.6 Rating
312 Reviews

Acumenis changing the way the world tackles poverty by investing in companies, leaders and ideas. We invest patient capital in businesses whose products and services are enabling the poor to transform their lives. Founded by Jacqueline Novogratz in 2001, Acumen has invested more than $110 million in 102 companies across Africa, Latin America, South Asia and the United States. We are also developing a global community of emerging leaders with the knowledge, skills and determination to create a more inclusive world. In 2015, Acumen was named one of Fast Company's Top 10 Most Innovative Not-for-Profit Companies.
Acumen Academy is the worlds school for social change. Our mission is to unleash a new generation of social innovators and leaders with the determination and grit to build a more just, inclusive and sustainable world. Blending the best of online and offline learning, we offer anyone, anywhere access to the practical tools, practices, resources and supportive community they need to achieve positive social change. With 700 Fellows and 500,000 course takers in 193 countries, the Acumen Academy community represents a new generation of social innovators and leaders committed to doing whats right in a world that loves easy.

Reviews

4.6

312 total reviews

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By Sowrirajan on 9/23/2020

Brilliant simple effective techniques for assessing customer behaviour. superb

By Lorenzo on 9/23/2020

Je dcouvre absolument tout, mais c'est trs intressant et nombreux concepts resonne en moi et mes expriences.

By Chesway Slabbert on 9/14/2020

I love that he's language is simple and easily understandable to anyone. Many examples used to describe concepts in simple ways.

By Nitin Kumar Dahiwale on 8/3/2020

This course is concise with excellent examples of human behavior which we encounter from day to day life but don't ponder too much on why we behave differently under different circumstances. The hand outs are great materials which could help anyone who wants to set up experiments in understanding and changing human behavior step by step.

By Jessie Liu on 6/26/2020

Very insightful. Some of the information was not expected. Great learning.

By Shweta Sabharwal on 6/14/2020

It was quite good to understand some of the concepts such as Loss Aversion and Self Herding. Just wanted some more depth from psychological perspective on human behaviour, some more different examples. Thank you very much to Dan.

By Annemarie Furtschegger on 5/23/2020

berraschend interessant und fr mich mit vielen neuen Beispielen, die meine Aufmerksamkeit wecken.

By Klishyn Serg on 5/16/2020

Interesting, but not enough examples, feels like the lecture is too short.

By Paulo Peres on 5/6/2020

Material de apoio n est disponvel para download em alguns mdulos. O autor tem bastante conhecimento, mas sinto que parece que ele abusa um pouco dos improvisos nas aulas. Como tambm acho que valeria um cuidado esttico com sua aparncia. Dan um incrvel autor e gosto muito dele(!), e este curso vale pena, mesmo achando que poderia ser um pouco melhor.

By Lorrene Parks on 5/6/2020

This was a great course, Dan Ariely is a wonderful teacher and really makes it feel like a personal one-on-one teaching environment. The videos are great but the best part is the workbooks attached to each section providing more detailed/concise breakdown of the information learned and actionable worksheets you can apply the concepts to your real work problem. highly recommend.

By Pamela R. Barnes on 4/24/2020