Advanced Search Engine Optimization Strategies
This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend yo
Created by: Dave Lloyd
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Overall Score : 84 / 100
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Course Description
This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. You will also learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.
Instructor Details
- 4.2 Rating
- 82 Reviews
Dave Lloyd
Dave Lloyd is senior manager of Global Search Marketing at Adobe Systems where he leads a global team delivering Organic & Site Search strategies. His team's charter is to deliver industry best practices, drive KPI-focused goals, integrate with all marketing and web disciplines, and alpha test Adobe Marketing Cloud products. He is Google-certified, has 12 years of digital and search marketing experience, and a Business degree from U.C. Davis. Dave is on our advisory board for our internal SEO program.