Advanced Search Engine Optimization Strategies

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend yo

Created by: Dave Lloyd

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Overall Score : 84 / 100

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Course Description

This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. You will also learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.

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Instructor Details

Dave Lloyd

Dave Lloyd is senior manager of Global Search Marketing at Adobe Systems where he leads a global team delivering Organic & Site Search strategies. His team's charter is to deliver industry best practices, drive KPI-focused goals, integrate with all marketing and web disciplines, and alpha test Adobe Marketing Cloud products. He is Google-certified, has 12 years of digital and search marketing experience, and a Business degree from U.C. Davis. Dave is on our advisory board for our internal SEO program.

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Reviews

4.2

82 total reviews

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By Ingrid N on 27-May-19

I gave up watching the videos after Week 2 and simply read the transcriptions to complete the course. The videos are painful to watch. I am sure Mr. Lloyd is a smart man who knows the material, but he definitely lacks in the teaching/public speaking area. He was obviously reading from a teleprompter and seemed as if he did not acquaint himself with the material before recording the lessons. There were pauses in places where pauses did not belong and then faster reading in places where it would have been better to slow down. "Stage presence" was horrible with periods where he nervously rocked side to side, times when he was squinting and obviously struggling to read the teleprompter, and times when he just had a glazed look in his eyes as if he had no idea what he was reading. This all unfortunately served as a distraction from the course content. Add to this the fact that a good bit of the material is out-of-date since some of the SEO tools mentioned no longer exist. For these reasons I would highly recommend the videos for this course be redone, preferably by another instructor. Or, at the very least, send him to Toastmasters Club for a few months before he rerecords the videos.

By Huy X on 18-Aug-16

This course was very helpful. The websites and plug-ins mentioned for analyzing a site's SEO are more than valuable.

By Mihai T on 12-Dec-18

Definitely the worst course of the bunch. Hard to follow. The project was awful too. It looks like they don't keep up with the sites they ask you to use to review the apps in the project as the graphs they want you to provide are no longer in the same places or no longer on the free version of these sites. It wasn't like AWFUL or anything like that but all the other courses so far had set a high bar and this one did not meet that in my opinion.

By Bharadwaj G on 19-Jan-19

Step by step, very clear and easy to follow up, even for a beginner.

By Carol J R on 4-Dec-16

Very informational class with knowledgeable instructor who inspired me a lot in ASO field.

By Anil K on 8-Jun-17

precisely helpful

By bilal n on 27-Sep-16

I think this is an excellent course very informative and interesting. The only complaint I have isn't with this course in particular but seems to happen frequently in various Coursera courses. I submitted my week 3 assignment 2 days late but the course was still going on for another couple of weeks so I didn't think my assignment would not get graded. I tried live chat, learner help until finally I kept posting in the forums begging someone to grade my course. Finally I got a response from a mentor, Michael Fortune who really offered help to me. There was something wrong with my link that I still need to find out what it was. It wasn't until the next session of this course had completed until Michael, who stuck it out with me trying and ultimately succeeding in getting other students to grade my assignment so I could complete my course and move on to the Capstone Project.I still enjoyed the course despite all that time it took Michael and I to get the assignment graded.

By Rafael M on 22-Apr-18

Very informative. Giving me an edge in almost every meeting.

By Marino E W on 10-Oct-17

Very exhausting, very ambitiously but such a great source of knowledge and possibility to develop the basic skill- & mindset of a SEO guy. Really Really great course!

By Waleed S K on 23-Feb-17

Very well-structured & useful course! Having already a background in SEO and digital marketing, I found this course very interesting with a lot of ideas presented in a clear and easy-to-digest manner. I didn't attend the other courses of the specialization but I think that this one summarizes really well the whole specialization. Recommend it!

By Pedro M d on 13-Feb-17

Very helpful strategically !

By anirudh d on 28-Jun-17

thank you