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Business Branding: The Complete Course Part 1 - Strategy (Udemy.com)

Build A Strategic Brand From The Ground Up, To Catapult Your Marketing Impact

4.5
7,209 reviews

Created by: Steve Houraghan

Last updated November 2019

Our take

Based on the ratings of 7,209 students, a sample of their written reviews and the syllabus, as the course stood in November 2019. No course pays to be reviewed.

A short strategy course, not a design course. Steve Houraghan, who runs a branding agency in Sydney, spends about 2.8 hours and 44 lectures on the thinking that comes before any logo: internal branding, audience, positioning and personality. It's part 1 of 2, so messaging, storytelling and visuals are held back for the sequel. The right student is a founder or small business owner who has a product but no clear idea what the brand stands for, or a designer who wants strategy behind the visuals.

Reviewers rate the teaching highly: clear diction, a methodical structure, and enough examples that the ideas stick. One reviewer says it fixed a common misunderstanding, that branding is about a logo and a tagline. The rating breakdown backs this up, with about 4,400 five-star reviews against fewer than 100 at one or two stars. The three-star reviews share one complaint. The course is an overview of strategy, not a workshop. It tells students to research their audience but doesn't teach research methods, and the instructor never builds an example brand alongside the class. One reviewer called it heavy and wished for more procedures.

Value is fair for under three hours of video, and it pairs well with the design-focused masterclass it sits beside on our Branding page, since this one stops before visuals. The content was last updated in November 2019. Strategy frameworks age slowly, so that matters less than it would for a tools course, though the ad-platform remarks may feel dated. There are no quizzes or assignments, so the action items are on you to follow. Recommended as a first pass at brand strategy, with part 2 or another course needed for execution.

Best forFounders and small business owners who need to define what their brand stands for before spending on design or ads.
Skip it ifYou want hands-on research methods or a worked example brand built alongside the lessons; this is an overview only.

Pros

  • Clear, methodical structure that reviewers say makes brand strategy finally make sense
  • Explains why branding is more than a logo and tagline, a point one reviewer says cleared up all the confusion
  • Action prompts at each step so students build their own brand as they go
  • About 4,400 five-star reviews out of 7,200, with under 100 at one or two stars

Cons

  • An overview, not a workshop: reviewers wanted research techniques and a worked example brand
  • Last updated November 2019 and only part 1; messaging, storytelling and visuals need a second course
  • No quizzes or assignments; the action items rely entirely on self-direction
Prior to this course the topic of Branding seemed like a nightmare to me, because people make it sound like its about the logo and the cheesy tagline but your course cleared up all the confusion and has set me on the right path.
Saira Gulamali, a student

Marked all levels, and it really is: no prerequisites beyond doing the action items, though working strategists may find it basic.

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What you will learn

  • How to spark your audiences interest and hold their attention
  • How to position your brand effectively to stand out on its own
  • How to get your audience to feel something for your brand through personality development
  • the common mistakes that nearly all failing start-up’s make and how to avoid them
  • How to develop a brand voice that makes it easy to resonate through content and social media marketing
  • Why most businesses lose money with their Facebook or Google Ad campaigns
  • How to enhance your marketing efforts through effective storytelling adapted for modern platforms

Course content

7 sections · 44 lectures · 2.8 hours of video

  1. 1Introduction 2 free previews3 lectures · 16 min
  2. 2Brand Strategy Overview4 lectures · 19 min
  3. 3Internal Branding #1:4 lectures · 16 min
  4. 4Internal Branding #2 1 free preview10 lectures · 30 min
  5. 5Brand Positioning 1 free preview13 lectures · 44 min
  6. 6Brand Personality 1 free preview8 lectures · 37 min
  7. 7Conclusion2 lectures · 7 min

Who it is for

The instructor says it suits

  • Entrepreneurs building a brand for their business venture
  • Business owners that want to improve their performance
  • Business owners losing money on marketing campaigns
  • Brand designers who want to improve their work by building brands with strategy

What you need before you start

  • A desire to learn and implement strategic brand building techniques
  • Follow the action items step-by-step to build your brand as you progress

How it compares

Against the other 41 rated Udemy courses in Branding on CourseDuck:

  • Rating4.5 out of 5higher than 58% of them
  • Reviews7,209#3 of 42 by number of reviews
  • Length2.8 hourslonger than 62% of them
  • Last updatedNovember 2019earlier than 73% of them

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Quality Score

Content Quality
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Video Quality
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Qualified Instructor
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Course Depth & Coverage
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Overall Score : 90 / 100

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Course Description

You're here because you want to build a strategic brand from the ground up.

A brand that sparks interest, connects through emotion and nurtures long-lasting and loyal relationships.

Whether you're an entrepreneur building a new brand,

a business owner who wants to improve performance,

or a brand designer who wants to enhance their work with strategy,

this course will teach you step-by-step, how to build a strategic brand from the ground up.

  • What are the common mistakes that nearly all failing startups make?
  • How can you spark your audiences interest and hold their attention?
  • Why do most businesses lose money with their Facebook or Google Ad campaigns?
  • How do you position your brand effectively to stand out on its own?
  • How do you get your audience to feel something for your brand through personality development?
  • How do you develop a brand voice that that makes it easy to resonate through content marketing and social media marketing?
  • How can you enhance your marketing efforts through effective storytelling adapted for modern platforms?


If you want to know the answers to these questions and learn the techniques, frameworks and processes to build a strategic & effective brand from scratch then this is the course for you.

Welcome to Business branding: The Compete Course

This is part 1 of a 2 part course where you'll discover the techniques and processes

that will allow you to develop your own brand step-by-step as you work your way throughout the course.

You'll learn about the importance of brand substance and how most people see through a brands fluff.

You'll uncover exactly who your audience is so you can position your brand uniquely and effectively while you'll use their characteristics and behaviours to resonate with them through personality.

As we move throughout the course, Ill be prompting you to take action step-by-step, allowing you to build a brand with a solid foundation in place, strategically built around who your audience is.

You'll then be perfectly placed to express your strategic brand through messaging, storytelling and visual presence, which we'll cover in part 2 of this course.

As always there's the 30 day money back guarantee so theres no risk, if you don't like the content, you can get your money back.

I truly believe that the information in this course, will help you to build a brand from the ground up, with a framework that allows you to connect with and nurture your audience to build long-term following and loyalty.

I really hope to see you inside

Who this course is for:
  • Entrepreneurs building a brand for their business venture
  • Business owners that want to improve their performance
  • Business owners losing money on marketing campaigns
  • Brand designers who want to improve their work by building brands with strategy
Read More All Levels All Levels product length iconTime: 2.8h

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Instructor Details

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As a brand creator and strategist, I founded The Iconic Fox Agency based in Sydney and we service clients throughout the globe. We provide creative and strategic services for publicly listed companies as well as funded and independent startups spanning all industries from mining to education.
With a background in business and corporate finance I've worked with global banks in Dublin, Ireland and investment firms in Sydney, Australia.

in 2008 I began applying my corporate knowledge in the branding arena and made the transition into brand strategy and creative in 2012.
I am a regular industry contributor writing about topics within brand strategy and communication and have featured in marketing, branding and design publications including Hubspot, Marketo, Design Taxi, Creative Bloq and Inside Business.

Read More

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Reviews

4.5

7,209 ratings on Udemy

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Write a review

By Sarah Hodgkinson

As someone who is just getting into the world of branding I found it so user friendly with great real life examples and tips. The flow was really good too and there were opportunities to take time and put into practice what you had learnt!

By Aashna Agarwal

The course was very enlightening for someone who knows nothing about branding and how to go about it.

By Asem Al Sardy

I`m amazed with structure he built for the complex misconception topic which is branding. Thank you for making it so Easy. So enthusiastic about the part two ---Cant wait !!

By Titilola Fagbemi

This has set a good foundation for understanding the essential fundamentals of brand strategy

By Julie Estes

This course was exactly what I was looking for and needed

By Amal John

Love this course. Looking forward for the chances and scopes present within

By Kevin Meier

well, These Course ist very good, i learn a lot on top About Branding and can Combine my Knowledge to These Topic good and use some tecniques for my own Business and thats worth every Minute, i thank you for These Course. with best regards KM

By Lisa Silvani

I am amazed at how much I'm learning about branding. I have red several books about branding. This course by far is the best. It is packed, easy to understand, i really love the examples and have binge watch for hours and not getting bored (I bored quite easily by the way).. Thank you for making this course very accessible.

By Kanchana Paha

Comprehensive course for people who have little background and are not sure where to start.

By Zach Meyer

The course covers materials at a pace that makes sense and in an order that helps you develop your own ideas and strategies. The instructor provides many examples and additional resources to help apply the concepts.

By Kamvalthu

definetly yes i enjoyed it alot plus i gained some knowledge about branding and i finally have strategy to start my own brand.

By Bridget

Yes it was a good match for me, as I am starting my own business I will be looking into the key notes discussed and make my clients happy. And engage with them more often. Thank you!:)

Showing 12 of 100 reviews

Business Branding: The Complete Course Part 1 - Strategy
Visit course on Udemy Write a review
  • Video Duration: icon 2.8h
  • Price: $79.99
  • Provider: icon Udemy
  • Updated: icon November 2019
  • Level: All Levels All Levels
  • Language: icon English
  • Certificate: icon Yes
  • Lectures:44 in 7 sections
  • Students:28,800
  • Subtitles:11 languages
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