Customer Experience Management (CX): MASTERCLASS 2026 (Udemy.com)
#1 Customer Experience Management Course. Discover The Art Of A Client-Centric Culture. Customer Journey. B2B. B2C.
Created by: Manos Filippou
Last updated April 2026
Our take
Based on the ratings of 5,495 students, a sample of their written reviews and the syllabus, as the course stood in April 2026. No course pays to be reviewed.
Manos Filippou's course covers customer experience management across 136 lectures and about 13 hours, and more than 23,000 students have enrolled. A big share of the runtime is one Costco case study that works through customers, pain points, KPIs, SWOT analysis and service design. Around it sit a one-hour interview with a Publix director, a 30-minute cheat sheet section, lessons on measuring CX, post-pandemic service, and a short ChatGPT block. The course was last updated in April 2026. It says no experience is needed.
The rating is 4.3 from 5,495 reviews, and roughly 4,400 of them are four or five stars. Happy students mention clear explanations, plenty of examples, and the chance to see how Costco treats its staff and customers. The critics are blunt, though. Several say the instructor reads the slides aloud and that points repeat, and one says the course could be half as long. One reviewer found the quizzes too easy, with joke answers. Another said the terms are never defined for newcomers, and one noticed many examples still lean on COVID-19.
Teaching style is the deciding factor. Students who like a steady, lecture-style walk through one real company tend to rate it well, and the Costco material is the main draw. Those who want interaction, projects or a quick overview may find the pace slow. The cheat sheet section is a sensible shortcut if you are short on time. Treat it as a solid, slightly dry primer for people already near customer service work.
Pros
- One long Costco case study covers customers, KPIs, SWOT and service design
- A 30-minute cheat sheet section gives busy people the core ideas fast
- Updated in April 2026, and a reviewer praised how current the material feels
- Quizzes after many sections, and a short ChatGPT block for CX work
Cons
- Reviewers say the instructor reads slides aloud, and points repeat a lot
- Terms like customer channels are not defined, which hurts newcomers
- Quizzes include joke answers, and many examples still lean on COVID-19
The course was very helpful, It was a great pleasure to learn from Costco how they do their business, how they treat their employees and customers
Listed for all levels with no prerequisites, but one reviewer says it assumes some CX vocabulary, so it fits people near service work.
What you will learn
- *** NEW *** Exclusive One-Hour Interview with the Director of Community Relations at Publix. Get an inside look at one of America’s most admired companies.
- *** NEW *** Case Study : Dive into a comprehensive 5-hour case study on a retail powerhouse ranked #5 for Customer Experience worldwide.
- Real-life strategies to craft exceptional customer experiences that elevate your service approach, driving loyalty, retention, and revenue.
- Design and implement a client-centric culture that integrates service excellence into every aspect, with customer satisfaction at the heart of your business.
- Customer Experience Management on Steroids: A 30-minute Guide/Cheat Sheet designed for busy professionals to quickly grasp the most important CX principles.
- Gain actionable insights and practical strategies designed to delight your customers and make a measurable impact on your organization.
- Transformational CX principles that focus on human connections, emphasizing the importance of YOU and THEM in every interaction.
- AI and ChatGPT applications for Customer Experience: Learn how to harness these technologies to enhance customer interactions and drive innovation.
Course content
45 sections · 136 lectures · 13 hours of video 23 quizzes
- 1INTRODUCTION 4 free previews4 lectures · 12 min
- 2REAL-WORLD LEADERSHIP INSIGHTS FROM AMERICA'S LARGEST EMPLOYEE-OWNED COMPANY2 lectures · 1.1 hours
- 32025 UPDATE - CUSTOMER EXPERIENCE MANAGEMENT (CX) IN A NEW WORLD 1 free preview1 lecture · 3 min
- 4CUSTOMER EXPERIENCE MANAGEMENT (CX): CHEAT SHEET FOR BUSY PROFESSIONALS 1 free preview11 lectures · 1 quiz · 32 min
- 5HELPFUL PRACTICAL CX ACTIVITIES1 lecture · 7 min
- 6CASE STUDY: AN IN-DEPTH INSIGHT INTO COSTCO’S CX STRATEGY4 lectures · 31 min
- 7CASE STUDY : DELIVERING ON PROMISES2 lectures · 25 min
- 8CASE STUDY : IN DEPTH ANALYSIS AND EXAMPLES 1 free preview3 lectures · 32 min
- 9CASE STUDY : STRATEGIES THAT ENHANCE COSTCO’S CUSTOMER EXPERIENCE7 lectures · 41 min
- 10CASE STUDY : COSTCO CUSTOMERS10 lectures · 50 min
- 11CASE STUDY : USING SWOT ANALYSIS FOR CUSTOMER EXPERIENCE 1 free preview2 lectures · 15 min
- 12CASE STUDY : COSTCO CUSTOMER JOURNEY4 lectures · 24 min
- 13CASE STUDY : HOW TO IDENTIFY CUSTOMER PAIN POINTS FOR COSTCO1 lecture · 4 min
- 14CASE STUDY : STRATEGIC VISION FOR COSTCO1 lecture · 7 min
- 15CASE STUDY : KPI’s FOR COSTCO1 lecture · 4 min
- 16CASE STUDY : COMPREHENSIVE CUSTOMER EXPERIENCE MANAGEMENT PLAN FOR COSTCO1 lecture · 13 min
- 17CASE STUDY : VOICE OF THE CUSTOMER ANALYSIS FOR COSTCO1 lecture · 5 min
- 18CASE STUDY : QUANTITATIVE ANALYSIS FOR COSTCO1 lecture · 9 min
- 19CASE STUDY : QUALITATIVE ANALYSIS FOR COSTCO1 lecture · 8 min
- 20CASE STUDY : CUSTOMER FEEDBACK ANALYSIS FOR COSTCO1 lecture · 6 min
- 21CASE STUDY : SERVICE DESIGN FOR COSTCO3 lectures · 22 min
- 22CASE STUDY : LEVERAGING DATA ANALYTICS4 lectures · 25 min
- 23A SIMPLE CUSTOMER EXPERIENCE (CX) EXAMPLE TO GET YOU STARTED2 lectures · 1 quiz · 27 min
- 24THE BENEFITS OF DELIVERING A GREAT CX1 lecture · 1 quiz · 6 min
- 25BEST PRACTICES FOR CX LEADERS 1 free preview7 lectures · 1 quiz · 38 min
- 26A SIMPLE FRAMEWORK TO DESIGN A CUSTOMER EXPERIENCE1 lecture · 1 quiz · 17 min
- 27VALUABLE CX INSIGHTS YOU NEED TO KNOW1 lecture · 1 quiz · 3 min
- 28CUSTOMER EXPERIENCE PITFALLS TO AVOID1 lecture · 1 quiz · 2 min
- 29TYPES OF CUSTOMER JOURNEY MAPS6 lectures · 1 quiz · 8 min
- 30COMMON CUSTOMER JOURNEY MAPPING MISTAKES TO AVOID1 lecture · 1 quiz · 6 min
- 31CUSTOMER EXPERIENCE (CX) VARIABLES1 lecture · 1 quiz · 8 min
- 32HOW TO MEASURE AND ANALYZE CUSTOMER EXPERIENCE9 lectures · 1 quiz · 18 min
- 33TWO BUILDING BLOCKS OF CUSTOMER EXPERIENCE YOU SHOULD NOT IGNORE1 lecture · 1 quiz · 5 min
- 34EVALUATE YOUR CX STRATEGY BY ASKING THESE QUESTIONS1 lecture · 1 quiz · 3 min
- 35WHY CUSTOMERS USUALLY GO BACK TO A BUSINESS?1 lecture · 1 quiz · 9 min
- 36MAIN CAUSES OF BAD CX & WHAT YOU CAN DO ABOUT IT1 lecture · 1 quiz · 11 min
- 37PRACTICAL CX STRATEGIES TO AMAZE YOUR CUSTOMERS1 lecture · 1 quiz · 4 min
- 38PRACTICAL CX STRATEGIES USING TECHNOLOGY1 lecture · 1 quiz · 2 min
- 39OLD SCHOOL CX METHODS VS NEW TECHNOLOGIES1 lecture · 1 quiz · 3 min
- 40HOW THE COVID-19 PANDEMIC CHANGED THE WORLD AND WHAT TO DO NEXT3 lectures · 1 quiz · 20 min
- 41HOW TO CREATE MEMORABLE CUSTOMER EXPERIENCES EVEN POST-COVID-1911 lectures · 1 quiz · 1.4 hours
- 42HERE IS WHY CUSTOMER EXPERIENCE SHOULD BECOME YOUR #1 PRIORITY1 lecture · 1 quiz · 4 min
- 43TRANSFORMATIONAL CUSTOMER EXPERIENCE5 lectures · 1 quiz · 29 min
- 44ChatGPT & CUSTOMER EXPERIENCE12 lectures · 1 quiz · 33 min
- 45RESOURCES/HELPFUL LINKS1 lecture · 1 min
Who it is for
The instructor says it suits
- This course is perfect for customer experience and customer service professionals, business owners, and anyone eager to transform customer experiences, boost loyalty, and drive growth with proven, actionable strategies!
What you need before you start
- No prior experience is required—just bring your passion for learning, a basic understanding of business, and a desire to enhance customer experiences and customer service with cutting-edge CX strategies!
How it compares
Against the other 51 rated Udemy courses in Customer Service on CourseDuck:
- Rating4.3 out of 5higher than 7% of them
- Reviews5,495#18 of 52 by number of reviews
- Length13.1 hourslonger than 100% of them
- Last updatedApril 2026more recently than 76% of them
Course Description
Master Customer Experience Management and Transform Your Career
A Globally Trusted Resource for Professionals and Businesses, this course is your gateway to mastering Customer Experience Management (CX). Trusted by leading organizations worldwide and part of the prestigious Udemy Business Collection, this program has already empowered over 18,400 students, earning 2,000+ glowing 5-star reviews.
With over 130 lectures and 12+ hours of on-demand video, this isn’t just a course—it’s a proven framework for CX mastery, tailored for customer experience and customer service professionals ready to elevate their careers.
Why Choose This Course?
Exclusive Case Studies and Insights
Dive deep into Costco’s CX Excellence: Learn from a Forbes 2024 “Customer Experience All-Stars” case study, revealing how this retail giant consistently ranks in the top 5 for CX globally.
Behind the Scenes with Publix: Discover CX secrets in an exclusive interview with the Director of Community Relations at America’s largest employee-owned company.
Learn Cutting-Edge Skills
Practical strategies to build loyalty, drive retention, and fuel revenue.
AI-Powered CX: Unlock the potential of ChatGPT to revolutionize customer interactions.
Tools to adapt to a post-pandemic market and stay ahead of industry trends.
Tools for Busy Professionals
CX Cheat Sheets for quick, actionable insights.
Interactive quizzes to solidify your learning.
Real-world strategies ready for immediate application.
Why This Matters
Every year, poor customer experiences cost companies $846 billion in the U.S. alone. Globally, the impact reaches $3.7 trillion. Can you afford to lose out?
This course equips you with the tools to prevent losses, capture opportunities, and turn CX into your organization’s growth engine.
What Sets Us Apart?
Continuous Updates & Expert Support
Your instructor is always available to guide you, and course content evolves with industry trends, ensuring you stay ahead.
Globally Recognized Content
Trusted by industry leaders, this course is a cornerstone of success for professionals and businesses worldwide.
Join 18,000+ Students on the Path to CX Mastery
Enroll Now to gain insights trusted by global brands, master CX strategies, and accelerate your career growth.
Don’t just keep up with the competition—lead the way. Your journey to CX excellence starts today!
Boost Loyalty. Drive Growth. Transform Your Career.
Join Today and become a Customer Experience leader!
Instructor Details
- 4.3 Rating
5,495 Reviews
Manos Filippou
I help business leaders and professionals make better decisions about AI, digital transformation, and customer experience—without the hype.
My work sits at the intersection of AI strategy, business transformation, operating models, and customer experience (CX). I advise organizations on how to turn AI from scattered experiments into measurable business impact, helping leadership teams align strategy, execution, and decision-making.
I don’t teach AI as a trend or a set of tools.
I teach it as a business decision.
Alongside my advisory work, I design and deliver practical, strategy-first education for the future of business. Since 2018, I’ve educated 54,000+ professionals globally, across business and technology roles. My Customer Experience Management (CX) Masterclass is a Best Seller and curated by Udemy for Business.
As a course creator and instructor, I’m known for translating complex, fast-moving topics—AI, customer experience, digital strategy, prompt engineering, and business growth—into clear frameworks, real-world examples, and actionable decision models. My focus is not tactics, but how people think, decide, and apply technology in real organizational contexts.
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Reviews
By Michael Mbelechi on 8/26/2026
The course was very helpful, It was a great pleasure to learn from Costco how they do their business, how they treat their employees and customers
By Kanjya Ayanna Waight Burns on 8/19/2026
I like that the facilitator takes the time to explain each aspect with examples or different business and strategies uses to maintain excellent customer service. I also appreciate that the material is up to date with current trends and technologies/digitalization.
By Ashley Apodaca-Rakestraw on 7/29/2026
Not sure how many iterations this course has undergone over the years, however, the same complaints still apply. With the tools available, this course could be so much better, more interactive, more engaging, less repetitive, and still teach with users gaining retention.
By Tracydebra Eagle on 6/27/2026
The sessions has been really insightful and educating. The Case studies is an opener and will really help in navigating one's CX career journey in real time.
By Portia Nxumalo on 6/12/2026
Although I am still progressing through the course, it has helped me understand how emotional, consistent, and accessible service plays a role in customer experience. I’ve learned how to better handle customer frustrations, improve response times, and align my service delivery with organizational CX standards.
By SHABAREESAN PILLAI on 5/21/2026
Overall content was good but it was too lengthy, could use some role play/Graphics to make it more engaging instead of reading the content continuously.
By Doreen Mwangi on 5/18/2026
Define the CX terminologies as this has been structured for those who are already in the industry.Break down what those specific terms are customer journey,customer channels this would be very helpful
By Jose Guadalupe Solis Loera on 4/28/2026
Its a good course, but I have an issue: the number of quizzes is excessive, as are the number of questions per quiz... The average video duration is 1-2 minutes, with 10-15 questions in the quiz. It results in very repetitive questions
By Hemlata Chanchal on 3/19/2026
Which of the following statements do you think would be most helpful to include in a pitch to your manager about the value design thinking?
By Mujtaba Merchant on 2/11/2026
It was surely a good match for me as I work in the service delivery industry and this course will help me build better relationships with customers and retain them as repeat customers
By Brooklynn Gallo
This course has helped me (and my dog) lots . We now have a better understanding of each other and he is more obedient!
By Abigail Nixon
Very interesting and informative. Thank you Manos!
Quality Score
Overall Score : 86 / 100








