Design Thinking and Creativity for Innovation

Learn the fundamentals of how design thinking and creativity can be used to enable innovation.

Created by: Tim Kastelle

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Course Description

Innovation matters to everyone, including managers in small or large organizations, start-up entrepreneurs, those in government roles, or teachers.
This course looks at how individuals and organizations use creativity and design thinking skills to identify and choose opportunities that enable innovation. Creative problem solving skills are developed and enhanced through a range of real world activities. An overview of design thinking tools is provided to help students understand design thinking as a problem solving approach. Ideas developed through these processes are then applied to a customer discovery approach to understand their value in the market place.
Week 1: What is creativity, innovation and design
The core concepts of creativity, design and innovation
Week 2: Creativity Myths
Mistaken beliefs about creativity and why they're dangerous
Week 3: Creative people, creative organizations
Ideas and tools to help both people and organisations work more creatively
Week 4: Impact and purpose
Measuring impact and the value created through creativity
Week 5: Design thinking for innovation
The role of empathy in the design thinking process and the tools we can use
Week 6: How do we learn what people want?
How we ensure learning fits people's needs
Week 7: Experiments
Designing and executing experiments for value creation
Week 8: The design sprint
Principles of a design sprint and how to make it happen
Week 9: Distributed creativity
How diversity and collaboration through networks support the creativity process
Week 10: Moving from ideas to impact
Bring the ideas presented in this course together and show how organizations can create impact from ideas

Instructor Details

Tim Kastelle

Tim's research, teaching and engagement work are all based on his study of innovation management. He graduated from Princeton University with a degree in economics, and his MBA and PhD were completed at The University of Queensland. He has worked in marketing and management positions in a variety of industries including radio, office equipment, industrial chemicals, higher education and software, and these experiences inform both his research and his teaching. Tim has published widely in the leading innovation journals. He is deeply committed to translating research into practice. To this end, he writes a well-regarded innovation blog for managers (, and he has worked extensively with a wide range of organisations. Tim has worked closely with the CSIRO to build the national research commercialisation program ON Prime ( He is currently the MBA Director for the UQ Business School, and runs the School's collaborations with the Wharton and Fudan Business Schools.



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