Design Thinking: Ideation, Iteration and Communication

Learn how ideas transform into solutions through iteration and validation along with best practices for communicating your solution to stakeholders.

Created by: Mike Johansson

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Course Description

Designing a successful and innovative solution requires creative ideas and their iteration. As critical phases of the design thinking process, ideation and iteration are often what distinguish design thinking from traditional or linear problem-solving approaches. This course, part of the Design Thinking MicroMasters program, will explain and provide context and instruction on essential ideation techniques such as:
Brainstorming
Mind mapping
Role playing
Storyboarding
Concept sketching
Model making
Strategic idea mapping
After ideation, the solution(s) that best address the original problem are chosen to present. This course will discuss best practices for selecting solutions and common pitfalls to avoid when communicating solutions to a client.

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Instructor Details

Mike Johansson

Mike Johansson is a Principal Lecturer in the School of Communication at Rochester Institute of Technology where he teaches courses in Advertising, Public Relations and Social Media. He was one of three faculty who jointly developed RIT's first 9-credit critical thinking class, The Meaning of Things in Three Objects. The initial offering of the class in Spring 2017 displayed measurable growth in students' critical thinking skills over the 15-week course. Prior to joining the RIT faculty in 2009, Mike spent more than 25 years in media companies in the United States and abroad. He maintains a lifelong interest in critical thinking and problem solving and includes weekly exercises in his classes to encourage creative thinking. A mentor once noted Mike doesn't think outside the box, he doesn't recognize that the box ever existed. Mike received two fellowships to the Poynter Institute and also served as a Digital Journalism fellow at University of California, Berkeley. He has a master's degree from the S.I. Newhouse School of Public Communications at Syracuse University.

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