Instagram Ads Fundamentals

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Created by: Sharon Lee Thony

Produced in 2018

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Course Description

This Instagram Marketing course is for anyone who wants to learn how to enhance their knowledge of Instagrams marketing tools. By taking this course, you'll gain the knowledge to create inspiring and engaging Instagram campaigns that will drive real business results for your clients. You'll learn about tagging and tracking campaigns, including how to set up and use the Facebook pixel. Youll also master how to define the best custom and lookalike target audiences for your clients objectives, create inspiring ad content, as well as take away best practices on reporting and optimization in Google Analytics.

Beginner Level

Time: 1.6h

Instructor Details

Sharon Lee Thony

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Sharon Lee Thony is co-founder and CEO of STK MKT Entertainment, marketing executive, digital marketing instructor and mom of two boys and a dog, with almost two decades of experience creating award-winning marketing campaigns for travel, beauty and luxury lifestyle brands. Sharon started as an account executive at top advertising agencies like Saatchi & Saatchi and McCann-Erickson, working directly with client brands like P&G, Unilever, Mastercard, and Johnson & Johnson. She later joined Unilever marketing to work on personal care brands like Caress, Lever 2000, Q-tips, Axe, Dove, Snuggle, and Wisk. Sharon is also a digital marketing instructor at General Assembly, engaging with startups and entrepreneurs. She privately coaches and consults with select clients and has earned a BA from NYU and an MBA from The Wharton School.

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By zerosixart on

Great Knowledge acquired! Highly recommended for other freelancers out there!

By shanaburg on

Excellent. Lots of information that is very clearly explained by Sharon. I will probably need to go through the content one more time before I feel like I've internalized it all. Really great course!

By perevoznyuk on

great course, took away a couple good tips

By ahtshamrana1 on

Best Course Ever!

By seopro7 on

Well explained . Thank You.

By Andrei on

Now... Instagram! Here i come! All eyes on me! Excellent course i strongly recommend it. Best practice and good tips!

By Holland on

Its also a good test to acknowledge from the site and how to be best you can in your expert

By trebrugglez on

Really thoughtful, comprehensive and well organized. The 'Creative Best Practices' section was especially helpful.

By karenlfaulkner on

Excellent course! I had used Instagram ads a few times and there was a lot of new information here that I didn't know. The information on using Ads Manager and how to set up Split Testing was especially useful.

By montelmoore on

Very informative! I had no idea that the analytics went so in-depth. This will definitely assist me in helping promote my clients

By jsaraguro7 on

Sharon is the real deal! She shares everything you need to know to become an Instagram Ad expert. She is easy to follow and offers great insights/tools on how to drive real business results. As a new business owner and someone pursing a career in digital marketing this was a extremely helpful. I really recommend this course!

By jonaal on

She is very accurate and professional. She shares the info in a clear and understanding way. I know all the thins she explained and after completed the course I feel confident to express those with my clients in order for them to understand better.