Introduction to Search Engine Optimization

An extremely well thought out and structured course. Absolutely loved all the lessons, quiz and reading material. I am motivated to continue through the rest of the courses in this specialization.

I audited the course, so take that as you will, but:I was diligent about watching all the videos and doing all the reading. Overall, I feel like I came away with good information and basic understanding. However, I often found the lectures a little disorganized...or perhaps mis-organized would be a better description. As a result, there was a lot of repetition of things I don't really think needed to be repeated as much. I ended up organizing my notes in a way that made more sense and had a better flow. I think starting with the overview of SEO as a part of a larger Digital Marketing discipline was good, but should have been followed with how a search engine works, then history of search engines. Where that section ended with AdWords should have been followed by Algorithms and Updates, which could be done chronologically and then broken down into sections of "Best Practices" and "Worst Practices" since the updates and new algorithm releases either sought to eliminate worst practices or enhance the user experience (and thus falls under best practices). That could be followed by What To Do if Penalized. End the course with the focus on a career in SEO. Just my two cents.

It is a good intro for somebody like myself with no background. An entire section was dedicated to getting a job in the field which wasn't useful for me. The course is also 4 years old, and while much of the reading is new, I wish it focused more on tactics and less on the history of search (another whole section).

Chapter 1 & 2 are mainly dedicated for SEO careers. Chapter 3 is only a description of Google SEO updates.Chapter 4 is just a wrap-up videoVery disappointed by the content of this course

I really liked how the course is able to insert someone that doesn't know anything about SEO into the right path, I been searching for a course like this a lot time ago and I'm happy to found it.

Some interesting history on SEO. Too much on getting employed as an SEO professional.

A lot of unrelated information for an introduction in the 1st 2 modules.

I think you should focus more in SEO basics and not so much in jobs, history and things like that.

Interesting, but too generic. Without proceeding in the following courses, this one is totally unuseful. Conversely, if you want to have a deep learning about SEO, this could be a great introduction to this wide world

Course lacks real example and full of theory. It lacks steps of what actually needs to be done to achieve SEO.

An evaluation is always tied to the value it provides in relation to the paid price. On the plus side: 1) It provides an interesting historical perspective of Search Engines, their evolution and the evolution of the algorithms and their purposes. 2) Rebeka May talks slowly and clearly. The transcripts also help in reviewing the contents of each lesson. On the minus side: 1) It is very theoretical and with no practical application.2) Lots of terminology pops out of the blue without any prior explanation, and would be difficult to understand for a total newbie. Just as a very simple example, backlinks are mentioned several times. What is a " backlink" ?? I know what they are, but not everybody does. 3) There should be real support material, not merely " transcripts" 4) The Peer review does not make any sense. There should be a real test. The peers do not have a "higher" knowledge level to make an evaluation of the alummni.5) It is not possible to take the quizzes unless you " upgrade" . Presently this costs $ 80.Conclusion: it is an interesting course, but at $ 80 provides no value.Audit the course instead. UC Davies and Coursera should provide this course free of charge or with a voluntary "donation"

As a web developer, I found that I already knew about 98% of the information presented. The final 2% I could have found faster via a Google search than by watching the lectures. It was also a little strange to me that the course began with a segment on job opportunities and how to begin a career in SEO. I feel this would have made more sense after an introduction to the material.I also did not like that the free version of the course did not allow you to complete any of the assignments, as this has not been the case in my other Coursera courses. Not only were you unable to assess your comprehension of the material because of this, but also it meant receiving annoying emails and notifications that I had not completed the module. In other classes I have taken, there are additional resources and content for the paid users. As it stands, I'm really glad I did not pay for this class.I will continue to the next SEO course, because I'm hoping that it will delve more into the technical aspects of optimization, but I am not pleased with the format so far.