Master Digital Product Design: UX Research & UI Design (

A complete design education for product designers: Research the user experience, then design a great user interface

Created by: Rob Sutcliffe

Produced in 2022

What you will learn

  • Critical Thinking
  • User Interface Design
  • User Experience Research
  • Some Relevant Design History
  • History of Digital Product Design
  • Design Processes
  • How Human Perception Works
  • Increased Creativity
  • Usability Testing
  • Applied Psychology in Design

Quality Score

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Video Quality
Qualified Instructor
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Course Depth & Coverage

Overall Score : 94 / 100

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Course Description

Digital products are more abstract and complex than any product we've designed before. People are using their digital devices faster, with less conscious thought and more distracted than ever in history.
These issues present new challenges that require a new kind of design team to address. These design teams need to understand a complex range of behavioral psychology, perception, creativity, business. They need to understand what has come before, the history of design didn't start with the iPhone. The history of product design started with the history of products!
I created this course out of frustration. Frustration that design education has been reduced to a handful of feal good quotes, an ineffective standardised design process, unquestioned research activities and no mention of philosophy or critical thought. We are designing the most complex product in history for the most distracted users. We're expecting designers to work with an embarrassingly narrow understanding of design. I had to create this course for them, I had to create The Master Digital Product Design Course because no one else was doing it ;)
The Master Digital Product Design Course will give you everything you need to start designing products people love. It will take time and I advise you to work through all the exercises over a period over several months, leaving time for reflection and experimentation. This is not a fast track to any design job, this is a slow track to a great career.

What do I get with this course?
This course comprises of 12 modules, each around an hour long. Each module contains high-quality explainer videos with multiple activities and downloadable worksheets. Every video has resource links for further reading to ensure you get a range of opinions and allow you to dig deeper into topics that interest or apply to you.
The modules will cover a unique range of topics that I believe are missing from the majority of modern design curriculums. The 12 sections are:
  • Introduction: background into the industry and some of the problems
  • What is Design?: looking at, where design came from and some misconceptions about how to design
  • Design Process: the elements of a design process. You'll then create your design process
  • Critical Thinking: the core skill to design effectively, how to challenge ideas, especially your own
  • Experience Economy: experience is vital to create products people love, yet most people are ignoring it!
  • Creativity: you can learn to be creative, I'll show you what it is and how to get it!
  • Perception: looking at how people see the world and how we can design for them (people)
  • Usability: let's make sure your product is easy to use and doesn't frustrate
  • Figma: is a rapid design and prototyping tool, you'll learn to mock up your designs
  • Form & Function: why your product has to look good and what to do about it
  • Minimalism: minimalism is hard and we often get it wrong
  • Balance: you can have too much of anything. lets balance standards with trends
Is this course for me?
I created The Master Digital Product Design Course to fill many of the holes in other product design courses, for this reason, I believe it'll be useful for a seasoned designer. I've also created it with the beginner in mind so if you have never designed anything you will be just at home (and everyone has designed something before, you just don't know it!).
As well as designers I also had in mind all the people who project manage, own or develop digital products. I believe there is a lot of interesting materials that will help the whole business think differently about creating digital products.

Who this course is for:
  • Junior or aspiring product designer
  • Product owners or managers
  • Software Engineers
  • User experience designers
  • User interface designers
  • Entrepreneurs

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Instructor Details

Rob Sutcliffe

It's been 5 years since I started working in elearning. I understand the limitations and the possibilities of online teaching. I'm excited for the future and I'm amazed at what we can do right now.
It's been 10 years since I first taught a class. I spent three years teaching english in Seoul. I loved seeing the progress of my students and I loved knowing they were having a good time in my class. I learnt about how to write a solid lesson plan the only way I believe anyone can... by seeing the results right there in front of me.
It's been 15 years since I first designed and built a website. I remember learning dreaweaver and flash while I was a student and been hooked on the power it gives us, even then I didn't know how far it would go. I've dedicated my life to building and designing web apps to the highest standard and now I want to pass that on.
It's been 30 years since I started school. and I wasn't that good at school truth be told. I had dyslexia and couldn't keep up, having overcome that and managed to find ways to teach myself the skills I need to get some fantastic jobs I'm confident I can explain things in a way everyone can understand and, knowing how much I struggled to learn, I can be very patient in explaining how things need to be done.
I believe all the skills I have built over the years all add up to making great online course to help you move forward with your goals and



6 total reviews

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This course is amazing. It filled out the hole that I have when it comes to Design and some bit of history, user research and critical thinking. I can see the potential of this being a somewhat must-have course for every designer. Often than not we want to go back and forth, to reevaluate ourself, our values and perception. Will update this once I finish the course. Thank you for all sort of interesting information, the effort spent to make this course!Updated: I love love love it! It's like everything you can get when you attend a university in related field, condensed into one single course. It's length is perfect. Plus you get to learn how to use Figma so with that you can already add to your skillset. The philosophy alone is highly recommended to any designer out there or even someone who is not a designer, it surely is refreshing to learn something both old and new cause every time you look back at it, you would have looked at it differently with different angles.

Excellent advice to freelance (or work for a company and establish a process) and help you structure your work. A life saver for any designer.

so far so good and pretty unique

By Sm on

very effective

It was a good course for me especially now that I have a current digital project in the pipeline.

Good ideas. Video (images) so far adds little.

By Willemien on 10/16/2020

Amazing course! Rob is engaging, funny and very knowledgeable. I would absolutely recommend this course to all designers - from entry level (like me), to experienced. You will find this course invaluable!

By Hiu Lam Ho on 10/24/2020

Great introduction to the theories behind UX/UI design, how to think like a designer and some incredibly useful resources for those that already have a project on hand. This course covers more the background knowledge that you need to get a good foundation on UX/UI design more than actual skills of using a UX design program. So if you're looking for a crash course on Figma this is not for you. Overall a really useful course for those that do not already know a lot about UX design, or those that come from a design background interested to learn more about UX/UI design.

By orji joseph on 10/6/2020

this course really broadens and widen my mind of what it to be a UX designer.
I just want to say thank you so much for this course, i can't thank you enough rob

By Jeongwoo Hong on 9/23/2020

I have no experiences of formal design education. However, been doing it for years.
And this tutorial helps to organize the experiences from my past.

By Diego Morera on 9/16/2020

It is a great source of knowledge, it has helped me to get rid of some confusion about the proper process to make meaningful design. Is one of the best courses that I've made. I would recommend it totally. Thanks a lot for gathering all this information and make it easy to digest. Definitely this will improve my career. Thanks a lot, Rob.

By Francois Abboud on 9/14/2020

This is gonna be a course I will be getting back to every now and then. I like how all the sections are combined and summarized despite their condensed and rich insights. After checking multiple courses in different places, this is by far the best of them. Thank you Rob!