Optimizing a Website for Search

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend yo

( 125 Reviews )

Created by: Rebekah May

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Overall Score : 92 / 100

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Course Description

Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.

Time: 14h

Instructor Details

Rebekah May

4.6 Rating
125 Reviews

Rebekah May is an SEO specialist with over 7 years' experience developing and implementing search engine optimization strategies for businesses of all sizes, both nationally and globally. She works with clients such as Sotheby's International Real Estate, McAfee, Better Homes and Gardens and Embassy Suites to execute strategic initiatives to build and grow online presence through a combination of SEO, social media and content marketing strategies.

Reviews

4.6

125 total reviews

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By Gautam s y on 15-Nov-18

This was a good course with a lot of meat to it. The second and third course are packed full of meat that honestly help you improve your site by implementing what you learned in those two classes. Currently taking the 4th class in the series so we'll see how that turned out. 1st class in the series was a waste of time. All fluff to get you to pay more I assume.

By Mariangel H on 24-May-19

The local SEO part is outdated (no more Google+).You should add restaurants for the local SEO audit.

By YASAR A on 8-Jan-19

The material has at least 3 years old and the assignments need to be improved in the review model by 3 peers.

By Patrick D on 31-Mar-19

Onde aprender o que fazer e a melhor forma de fazer. timas orientaes de abordagens aos clientes.

By adil e on 9-Jul-18

Learned so much! I really liked the course and I feel prepared to meet potential clients. I also so appreciate the resources like the reporting dashboard and the project timeline .xls REALLY GREAT! Those are tools I will use immediately.

By Henrique P C on 12-Jul-18