Social Marketing Capstone Project

In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchas

Created by: Randy Hlavac

icon
Quality Score

Content Quality
/
Video Quality
/
Qualified Instructor
/
Course Pace
/
Course Depth & Coverage
/

Overall Score : 100 / 100

icon
Course Description

Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. This final Capstone Project in the Social Marketing Specialization will put the methodologies, tools, and insights you have learned to the test as you create a multifaceted plan to assure effective social marketing is an integral part of your business strategy. Whether your company has a sophisticated Engagement Strategy or you are a new start-up, you will learn to harness the full power of social marketing to grow provable market share and build stronger relationships with your high value markets. For success in today's digital world, you must have a plan to integrate your social and mobile marketing strategies into your business strategy. In this Capstone you will use the practical skills that you've mastered through the Specialization to demonstrate your ability to integrate social and mobile marketing strategies into a company's business strategy.2016 Capstone Schedule:1st offering begins on February 29 (2/29/16). It will be offered again starting on May 23 (5/23/16), August 29 (8/29/16), and November 28 (11/28/16),

icon
Instructor Details

Randy Hlavac

Randy Hlavac is an expert in digital marketing, social media marketing, and social analytics. He is a 20 year instructor of Digital, Social and Mobile Marketing and Content Curation and Digital Marketing at Northwestern University. His book - Social IMC - focuses on how to build effective social media marketing strategies and tactics for any size company located anywhere in the world. In addition to teaching, Randy is the CEO of Marketing Synergy Inc. [www.msinetwork.com] which consults with companies on developing effective, profitable digital marketing strategies and social media marketing programs. Randy is also the creator and "MC" on the Social Media Marketing and a participant in the Content Strategies for Professionals specializations on Coursera.

icon
Reviews

5.0

30 total reviews

5 star 4 star 3 star 2 star 1 star
% Complete
% Complete
% Complete
% Complete
% Complete

By Mounir R on 2-Jan-19

Awesome

By Phyllis A R on 23-Feb-17

Why I think the Capstone Project is a great thing? How it brings the info from all of the previous courses in the Social Media Marketing Specialization together in one be picture. Basically, in this project you take all the knowledge and tools you've been given and put them together, which Professor Hlavac shows you very well how to do this step by step. The Excel spreadsheet examples you use are not difficult, but might like overwhelming for newbie. I would definitely use that tool for future social media strategies. I honestly, can't say enough for how professional and helpful Professor Hlavac is, I wish they could clone him for other courses. What an excellent communicator and I'm still amazed how quickly he responds to his students questions and remarks. I admire his work and his approach to making me feel as if I am his only students where there are thousands that take this specialization. I'm a little sad it over now. I enjoyed learning the material and I will be proud to have a certification from Northwestern University via Cousera. I'm also impressed with Northwestern University from what I've experienced in this specialization. Also, I'm sure I will refer back to the tools and the materials when working on a social media campaign.

By Robin G on 26-Mar-16

Holy cow, the capstone project is amazing! I presented it to my boss, who has asked me to present my plan to the Senior Leadership Team in 2 weeks.

By Alexander J S on 16-Aug-17

Really learned a lot from this Capstone even though I had already been working in social media before starting it. Very in-depth and the professor shared tons of practical resources.

By Karl L J on 28-Mar-16

Awesome !! Thanks for a great learning project.

By Larissa C on 25-Apr-18

]

By Mara F G G on 16-Sep-16

gooooood

By Sayo A on 19-Oct-17

Excellent course! It is very practical and hands-on. I definitely completed the course confident in my new skill.

By Luz E P A on 4-Mar-17

Amazing!

By on 17-Sep-17

Great!

By Dave M on 24-Mar-16

I think it is a great course which combines all the theory from the other courses that make up this specialization. I like the peer reviews since it gives you more insight into the subject matter from other points of view, however I do think that qualitative feedback from an instructor would be a serious plus that is lacking in the current set-up.

By Gayle H on 19-Sep-17

Fantastic and a great help.