Skip to content
Write a review
CourseraSocial Media MarketingFree courseCertificate

Social Marketing Capstone Project

In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchas

5.0
30 reviews

Created by: Randy Hlavac

icon
Quality Score

Content Quality
/
Video Quality
/
Qualified Instructor
/
Course Pace
/
Course Depth & Coverage
/

Overall Score : 100 / 100

icon
Course Description

Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. This final Capstone Project in the Social Marketing Specialization will put the methodologies, tools, and insights you have learned to the test as you create a multifaceted plan to assure effective social marketing is an integral part of your business strategy. Whether your company has a sophisticated Engagement Strategy or you are a new start-up, you will learn to harness the full power of social marketing to grow provable market share and build stronger relationships with your high value markets. For success in today's digital world, you must have a plan to integrate your social and mobile marketing strategies into your business strategy. In this Capstone you will use the practical skills that you've mastered through the Specialization to demonstrate your ability to integrate social and mobile marketing strategies into a company's business strategy.2016 Capstone Schedule:1st offering begins on February 29 (2/29/16). It will be offered again starting on May 23 (5/23/16), August 29 (8/29/16), and November 28 (11/28/16),
Read More product length iconTime: 10h

icon
Instructor Details

placeholder

Randy Hlavac is an expert in digital marketing, social media marketing, and social analytics. He is a 20 year instructor of Digital, Social and Mobile Marketing and Content Curation and Digital Marketing at Northwestern University. His book - Social IMC - focuses on how to build effective social media marketing strategies and tactics for any size company located anywhere in the world. In addition to teaching, Randy is the CEO of Marketing Synergy Inc. [www.msinetwork.com] which consults with companies on developing effective, profitable digital marketing strategies and social media marketing programs. Randy is also the creator and "MC" on the Social Media Marketing and a participant in the Content Strategies for Professionals specializations on Coursera.

Read More

icon
More courses by Randy Hlavac

Free

Free

All courses by Randy Hlavac

icon
More Social Media Marketing courses

Free

$11.99

$19.99

$16.99

$189.99

$24.99

All Social Media Marketing courses

icon
Reviews

5.0

30 reviews in total

Select a bar to show only those reviews.Select the bar again to show every rating.

Write a review

By Mounir R on 2-Jan-19

Awesome

By Marco B on 24-Sep-18

There is an error in the specialization certificate. A spelling error. It currently is ''an online, non-credit program offer by Northwestern University''. The ''d'' is missing in the word ''offered''. It is supposed to be ''an online, non-credit program offered by Northwestern University'' . Please rectify it and let me know.

By Ben N on 19-Jul-18

Awesome specialization! I highly recommend this specialization course for people who want to grow there business small to advance level by using social strategy. I am so thankful for this course. Thank you so much, Randy for teaching so well and Thank you Coursera for providing this Amazing platform.

By Larissa C on 25-Apr-18

]

By Elekwachi P A on 27-Mar-18

Amazing course. it warps up everything in the 5 preceding social marketing specialization.

By Sayo A on 19-Oct-17

Excellent course! It is very practical and hands-on. I definitely completed the course confident in my new skill.

By Gayle H on 19-Sep-17

Fantastic and a great help.

By 付栩雯 on 17-Sep-17

Great!

By Apichart T on 19-Aug-17

make me understand how to calculate ROI

By Alexander J S on 16-Aug-17

Really learned a lot from this Capstone even though I had already been working in social media before starting it. Very in-depth and the professor shared tons of practical resources.

By Shilpi P on 23-Jul-17

Extremely valuable

By mike s on 24-May-17

Learning by doing, and having fun with such enjoyable teaching style by a world leading top-notch Prof! Just as good and even better than a lot of my Ivy League profs! What else can you ask for?

Showing 12 of 30 reviews

Social Marketing Capstone Project
Visit course on Coursera Write a review
  • Video Duration: icon 10h
  • Price: Free
  • Provider: icon Coursera
  • University: icon Northwestern University
  • Language: icon English
  • Certificate: icon Yes

Coursera Coupon Price Tracker

Udemy price history

For any issues or feature requests please email CourseDuck's Co-Founder at mkuhlman12@gmail.com