HubSpot AcademySocial Media MarketingFree courseBeginner levelCertificate

Social Media Marketing Course: Get Certified in Social Media Strategy

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Created by: Crystal King

Produced in 2020

What you will learn

Develop an engaging and effective social media strategy for your business
Build an inbound social media strategy that delights your customers and grows your bottom line
Leverage the power of social media to transform your business and your career

Course Description

Social Media Marketing Awards Best Practical Course

The newly updated Social Media Certification will help you shape the conversation around your business, build loyalty, and attract new customers and partners; it's the only social media training you'll ever need. Building an effective social media strategy will expand all of your other inbound marketing efforts as well as build brand awareness, drive word of mouth, and attract buyers. In other words, social media is the ultimate way to do inbound marketing. Join HubSpot Academy professor, Crystal King, and invest in your business' growth and your career by learning how to: build an effective social media strategy, set up social listening and moderation, create social content, extend your reach, excel in digital advertising, measure ROI, and more.

Beginner Level

Time: 4h

Instructor Details

Crystal King

Crystal King is a Principal Inbound Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig Green Mountain, CA Technologies and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston and GrubStreet, one of the leading creative writing centers in the US. Crystal received her masters in critical and creative thinking from University of Massachusetts Boston. She is also a novelist, with her first book, FEAST OF SORROW, available at bookstores on and offline.