This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You'll learn about concepts such as goal setting, value creation, global integration, and diversification, and you'll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you'll create and defend a holistic business strategy in response to a realistic case study prompt.
Created by: Robert Austin
Overall Score : 98 / 100
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Robert D. Austin is Professor, Management of Creativity and Innovation, at Copenhagen Business School. Before moving to Copenhagen, he was a professor of Technology and Operations Management at the Harvard Business School for more than a decade. Austin has written nine books, including Harder Than I Thought: Adventures of a 21st Century Leader (Harvard Business Review Press, coauthored with Richard L. Nolan and Shannon O'Donnell). He has published articles in Harvard Business Review, Information Systems Research, MIT Sloan Management Review, Organization Science, the Wall Street Journal, and many other prominent venues. He's an author of more than 60 Harvard Business School cases and also two of Harvard's widely used online learning products. A former auto and tech company manager, Austin has consulted and provided executive education at many multinational corporations.