Strategic Management

This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You'll learn about concepts such as goal setting, value creation, global integration, and diversification, and you'll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you'll create and defend a holistic business strategy in response to a realistic case study prompt.

Created by: Robert Austin

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Overall Score : 98 / 100

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Course Description

The world of business strategy is in transition. What used to work doesn't anymore -- not necessarily. This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in market cap terms) than companies like Exxon. Today, business value and competitive advantage arise more often from consumer perceptions of what is "cool" than from physical assets or economies of scale. In this course -- the first of a three-course specialization tailored specifically for the age of creativity and innovation -- you will gear up for the challenges of strategy formulation and implementation in a 21st century business. After taking the course, you'll be able to:- Explain why "doing" strategy is considered "the high point of managerial activity" (Mintzberg);- Recognize and avoid the old, tired ideas about strategy that are still out there, so you can adopt fresher, better ideas;- Point out how doing strategy has changed because of advancing technology and globalization;- Prepare for the Capstone Project for the Strategic Management and Innovation Specialization

Instructor Details

Robert Austin

Robert D. Austin is Professor, Management of Creativity and Innovation, at Copenhagen Business School. Before moving to Copenhagen, he was a professor of Technology and Operations Management at the Harvard Business School for more than a decade. Austin has written nine books, including Harder Than I Thought: Adventures of a 21st Century Leader (Harvard Business Review Press, coauthored with Richard L. Nolan and Shannon O'Donnell). He has published articles in Harvard Business Review, Information Systems Research, MIT Sloan Management Review, Organization Science, the Wall Street Journal, and many other prominent venues. He's an author of more than 60 Harvard Business School cases and also two of Harvard's widely used online learning products. A former auto and tech company manager, Austin has consulted and provided executive education at many multinational corporations.



125 total reviews

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By Shrish N on 13-May-17

Awesome Course. Very well explanation of the concepts and the material content is fabulous. I will definitely recommend this course to my contacts who are interested in pursuing business strategy.

By Thomas V on 21-Sep-16

I liked the course a lot, the references were great and gave me great insight about Strategic Management. The lecturer was really good, specially if you compare him to the one in Strategy Formulation.

By pietro on 22-Sep-19

very high-level. not much to learn

By Federico V on 19-Nov-18

One of the best courses I took on Coursera. Highly engaging.

By Pacutho S A on 4-Dec-18

The course content was very pertinent to current situations and clearly presented. Opened my eyes to a lo in my present position.

By Ingrid W on 6-Dec-18

This course is pure joy! Varied, interesting, intense. I can't put the computer down!

By Shanu P S on 21-Dec-18

Best course for strategy

By Eddie G on 2-Jan-19

I never thought an online course can be so detailed. Excellent course.

By Mayara V d P C on 2-Feb-19

Love the course!!!

By Douglas L on 4-Feb-19


By KALUMBA T on 6-Feb-19

Nice course

By Orkun U on 20-Nov-18

Thank you Professor R.Austin. Great Course