The Non-Technical Person's guide to building products & apps (Udemy.com)

Go from Idea to MVP with no CTO and no coding. Launch your business, app, or product idea cheaply, quickly, and easily.

Created by: Evan Kimbrell

Produced in 2019

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What you will learn

  • Quickly validate your ideas using five different techniques
  • Build a landing page that converts with Launchrock
  • Run validation campaigns through Facebook and Google
  • Interpret the results of your validation campaigns and understand basic web analytics
  • Wireframe from scratch with Balsamiq and produce a mockup of YouTube
  • Determine the best (and cheapest) way of getting your app designed
  • Manage design freelancers and be effective at negotiating a lower price
  • Start a web design contest and receive up to 40 free designs to choose from
  • Make use of free and premium templates to skip the graphic design process entirely
  • Put together a design packet for the design process
  • Find and vet developers from three different online sources
  • Test developers with small amounts of investment before committing to them
  • Find the best deals on contractors to save the most money
  • Avoid the common pitfalls

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Course Description

What do Pinterest, Snapchat, Amazon, and Alibaba all have in common?

They were all started by non-technical founders who couldn't code and didn't have a CTO.

Nowadays, anyone who has an idea is told thatthey have to "learn to code" or "find a partner,"but learning how to code isn't realistic; it takes years to get good at and forces you to neglect your other skill set. Plus,finding a technical partner is insanely difficult because everyone is trying to do it,and if you do find someone, it's going to be really expensive.

If you have an ideayou don't need to learn how to code and you don't need to sacrifice half ofyour vision to someone "technical."As an entrepreneur, a freelancer, or even a small business owner you need to learn how to independently test and launch your ideas -without anyone else's help. This course will show you how.

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I'm Evan Kimbrell and I'm the founder of Sprintkick, a fullservice web application studio based out of San Francisco. Over the last 4 years I've personally overseen the launch of over 100 apps all the way from concept to deployment. I have no idea how to code and I've never had a technical partner.
I created this course to teach you how you can launch your idea without spending years learning how to code, having to recruit a partner, and without breaking the bank along the way.

Thiscourse is divided into sixeasy-to-follow sections that comprehensively cover all you need to know to take an idea from napkin to launch. This course isn't theory; it's 100% application.

What we're going to cover:

5 easy ways to pre-evaluate your idea before you spend adollar -in less than 1 hour.
The most effective way of using a landing page for validation purposes withLaunchrock.
How to wireframe like a pro with Balsamiq (in exactly 39 minutes).
How to determine the best route for designing your application.
How to get your app designed for as little as $9.
How to get designers to compete for your app with no money upfront.
Navigating the designer relationship and how to save as much money as possible.
How to find and validate the best contractors.
How to negotiate rates and guarantee on time delivery.
How to bug hunt on both web and mobile with free tools.
How to streamline communication throughout your project.
Ways to save considerable money and time when working with a developer.
How to leverage what you've built to recruit going forward.

Why you should take this course:

-Over 22+ hours of content and direct access to me, the instructor, as a guide.

-You'll learn essential and repeatable skills like ten-minute validation, rapid wireframing, andeffective contracting.

-Being able to identify an idea, test it, and launch it will be an invaluable tool even if you never pursue your idea. There will be unlimited opportunities to implement these skills in your life.

-Learn a skill set that will make you a more well-rounded entrepreneur, freelancer, marketer, business owner, or sales expert.

-Lifetime access to abbreviated summaries of each lecture, called "cheat sheets."

-Follow along and collaborate on a joint project. Watch me take an idea all the way through the process taught in this course and into deployment.

I've packed together everything I know from:

-3 years being a solo,non-tech founder building a mega app with no in-house tech team (that I raised several million dollars with).

-1 year working directly with 50+ non technical founders as a venture capitalist in Silicon Valley.

-4 years as Director of Sprintkick, overseeing over 100 apps from concept to launch, for small startups and big Fortune 100 companies.

Also included in this course:

-Freeaccess to hand written legal documents. These documents cost over $5000 to get made, and our Udemy students will get them for free.

I know the frustration that someone feelswhen they have a business ideaand they can't act on it.
If you have an ideait's not going to get more valuable by sitting on it. Let me show you how to turn the idea quickly (and cheaply) into reality. Empower yourself with this immensely valuable skill set and join the course.
Who this course is for:
Entrepreneurs, freelancers, and business owners can all benefit from this course.
Anyone who wants to learn how to test ideas and validate internal projects.

*Some courses are excluded from this sale. Coupon not working? If the link above doesn't drop prices, clear the cookies in your browser and then click this link here.
Also, you may need to apply the coupon code directly on the cart page to get the discount.

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Instructor Details

Evan Kimbrell

Hi, I'm Evan Kimbrell. Thanks for checking out my course.
**My courses have been featured in Forbes, CNN, Entrepreneur Magazine, BusinessInsider, BuzzFeed, Mashable, TheNextWeb, The Daily Beast, & Techcrunch**
Currently, I'm the Founder andDirector of Sprintkick, a full-service,referral-only digital agency based out of San Francisco. Over the past fouryearsI've overseen the development and launch of over 100 web and mobile apps. Clients range from two-man bootstrapping startupsto multibillion dollar Fortune 100s like Wal-Mart, Dick's Sporting Goods, andGNC.
Prior to SprintkickI worked as a VC for a new firm called Juvo Capital, based out of L.A. I spearheaded the firm's expansion into Silicon Valleyand into theConsumer Web tech category.

In the longlong ago, I was a co-founder for an educational software startup called ScholarPRO that raised a ton of money and then spectacularly blew up (in the bad way). Before it exploded like the Death Star, I went through fivetech incubators (yes, five):Tech Stars, Excelerate Labs, MassChallenge, Babson Venture Program, and Sparkseed.

Hope you enjoy my courses!

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Reviews

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By Ue Yeah on 9/20/2020

Good Course.

By Maisa Husain on 9/19/2020

I like the details it offers

By Rodrigo Ledesma on 6/22/2020

LECTURE 6 IS NOT RUNNING

By Ziad Alzahrani on 6/22/2020

Great Job Evan, I was collecting all this information since (3) years. He actually gives you a package that would abbreviate time & efforts for The Non-Technical individual like me. He touches base in every aspect that the entrepreneur goes through when s/he wants to start his/her business. If a recommendation to made for him is to update the section for certain freelancers' websites such as Upwork & freelancer.com. Also, another important point, I would love to see him touch base the contract structure with the developer or the skeleton structure of understandable BRD that should be given away to the developer "Hoping to be a resource template".

By Ladi Ticha on 2/11/2020

Even though I would still recommend to others to take this course, I struggled in the first 30% of the course in terms of my attention. Differences in sound quality, too much unnecessary talking, distracting changes of background, info on websites that do not exist any longer... Once I got through the first third, things got better and the end was of the usual quality I am used to from other Evan's courses I had taken. Plus there are golden nuggets of information in the Q&A (if you don't mind digging through them) and information on the replacement of the no-longer existing web services.

By Adam Pinard on 8/20/2020

in this course you make some reference to budget and quadrant stuff previously explained, but it's not been shown ..? I started from zero and not seen it...
thanks

By Joe Alvarez on 4/23/2020

great resources!

By Pj on 3/18/2020

Straight forward and simple! Examples to illustrate and key points summarized in notes.

By Fahad Shesha on 1/11/2020

It amazing and it's an added values, along with the amazing Instructor

By Dee DNero on 7/16/2020

Easy to understand

By Ana Lusa Orsolini on 5/9/2017

This is a very complete course. Even more complete than I thought! It has been perfect for me, since I have no idea on how to start a business on this field!

By Product School on 2/11/2016

This course is truly awesome, I got hugely benefitted with it !!