UX Design - Understanding the User and Business (Udemy.com)

Expand your knowledge domain on User Experience Design with Business Concepts

( 2 Reviews )

Created by: Packt Publishing

Produced in 2017

What you will learn

Get familiar with the important concepts such as Key Performance Indicators, Experience Gaps, and more.
Understand Business and User needs and how to Define a Problem effectively.
Delve into learning about User Hypotheses, how to write a User Point of View, and Iterate Insights.
Discover UX scenarios, define, build, and write a UX scenario all by yourself
Understand the UX Journey, and build a storyboard template and sketches.

Quality Score

Content Quality

Video Quality

Qualified Instructor

Course Pace

Course Depth & Coverage

Overall Score : 100 / 100

Course Description

User Experience (UX) design is the theoretical understanding of how users interact with websites. It is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product. Everything humans interact with has an experience associated with it. Some are good, some are bad, but only recently have we begun to consciously design these experiences. We are now at the point when experience-design has suddenly exploded into the consciousness of business people and ordinary people all over the world. A poor user experience leads to losing out on customers and in turn the company loses money. UX Design: Understanding the User and Business is a breakthrough guide to defining what problem is being solved, starting off with how to understand business and user needs and define a problem, and how to start thinking about user experience.
You will start off by understanding business and UX design needs. Here you will learn about key performance indicators and experience gaps. Further you learn how to go about a problem statement and iterate it. Also get acquainted about user hypotheses and learn about user experience scenarios. Finally, explore the User Journey and Task development, building journey templates, a storyboarding template, and designing storyboarding sketches.
About The Author :
Chris R. Becker is an imaginative and creative Sr. UX Designer/IxD/design thinker and educator. He is a creative thinker with the ability to design across media platforms from Web to iOS and Android as well as SaaS and service design. He is a versatile designer with problem solving skills for User Experience Design. He is passionate about design problems from concept to finished product.
He is well versed with agile product development methodologies and flexible within waterfall. He applies LEAN UX methods to rapid prototyping, design research, and user testing for taking ideas from the drawing board to the real world.
Chris also participates in making through Fine Art & Graphic Design background which lends to a variety of creative thinking, design thinking, human center design research, user testing, and problem-solving skills. His studies have included courses in rapid prototyping, usability/ heuristics, human centered design research, design thinking, painting, sculpture, drawing, print making, archetype, graphic design, typography, systems theory, media theory, programming, drawing, motion, and art history.
His Specialties include: Design Thinking, User Experience Design, Information Architecture, Branding, Identity Design, Conceptual modeling, Rapid Prototyping, User Interface, Brainstorming, Product Design, Advertising, Retail Design, Interactive Art Director, Wireframes, Application GUI Design, Multimedia Presentations, Production Artist, Web Master, Social Media, UX Strategy Development.Who this course is for:

This video Course is for aspiring UX designers who wish to enter the field of UX Design, especially programmers, content strategists, and organizations keen to understand the core concepts of UX Design and anxious to learn a number of techniques that will help new designers become experts in UX/UI, prototyping, and testing.

Time: 3h

Instructor Details

Packt Publishing

5.0 Rating
2 Reviews

Packt has been committed to developer learning since 2004. A lot has changed in software since then - but Packt has remained responsive to these changes, continuing to look forward at the trends and tools defining the way we work and live. And how to put them to work.
With an extensive library of content - more than 4000 books and video courses -Packt's mission is to help developers stay relevant in a rapidly changing world. From new web frameworks and programming languages, to cutting edge data analytics, and DevOps, Packt takes software professionals in every field to what's important to them now.
From skills that will help you to develop and future proof your career to immediate solutions to every day tech challenges, Packt is a go-to resource to make you a better, smarter developer.

Packt Udemy courses continue this tradition, bringing you comprehensive yet concise video courses straight from the experts.

Reviews

5.0

2 total reviews

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By Ahmed Abbas

Perfect for every UX Designer who still not aware of the tight relation with Business Analysis and vise versa! UX and BA should always work back-to-back.

By Yogesh Mahtani