Website Optimization Client Report Project

Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This five-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization.

( 18 Reviews )

Created by: Rebekah May

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Overall Score : 98 / 100

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Course Description

SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the different elements comprising a website optimization client report, and arm you with skills you need to develop a tactical approach to SEO. Whether you have successfully completed the other courses in the Search Engine Optimization specialization or are taking just this course, this project is your chance to apply the knowledge you've acquired to practice important SEO tactics and optimize a site of your choice from the ground-up. You will identify optimization opportunities on a site and discover valuable tips for pitching your plan and managing your relationship with your client, you will then develop a customized SEO solution for the website you chose, and go through each of the major steps needed to execute your strategy including keyword research, competitive analysis, improving the site's meta-data and on-page elements. Along the way, you will receive feedback through the peer review process. This community of fellow learners will provide additional input to help you refine your approach to SEO and present your findings to clients and management.

Time: 12h

Instructor Details

Rebekah May

4.9 Rating
18 Reviews

Rebekah May is an SEO specialist with over 7 years' experience developing and implementing search engine optimization strategies for businesses of all sizes, both nationally and globally. She works with clients such as Sotheby's International Real Estate, McAfee, Better Homes and Gardens and Embassy Suites to execute strategic initiatives to build and grow online presence through a combination of SEO, social media and content marketing strategies.

Reviews

4.9

18 total reviews

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By Mohammad M A on 19-Jun-18

The course content itself was exceptional and I learned a lot about SEO. I would strongly suggest that Coursera change its system of peer reviewing submitted assignments, because it leaves a lot of opportunities for negligence. I had two assignments where two of my three peers passed my submissions while a third individual would fail my work citing that I was missing components of the assignments that were actually present. This caused a lot of unnecessary stress due to concerns of whether or not there would be individuals still present, and willing, left in the course session to grade the assignment. I am aware that this is no fault of the instructor, but rather the platform the course is presented on, but this should not be the case. Assignments should only be graded by qualified instructors who are experts in the subject matter, not random individuals who have no prior training or experience.

By Bhavik P on 10-Dec-18

The comprehensive SEO Specialization course with a client's website optimization report project at the end of the course.

By prathibha S on 27-Nov-18

It's a wonderful course. I a have learned a lot from this course.

By Abdel-Rahman H on 16-Feb-19

Great course!

By Tural N on 30-Oct-16

If you want to be an expert in SEO and work in the field this is the series of courses to lean the craft.When you complete this course you will be ready to put your skills to work!

By Mahmoud I G on 12-Jul-17

Great course that gives you practical understanding of SEO concepts and encourages one to implement skills learned through modules 1-5 in the final project. Really worthwhile way to learn SEO and to make sure that it really sticks.

By Javier R J on 7-Apr-17

Great to put it into action!

By sreelakshmi g on 11-Jul-17

Really enjoyed this course, it was consistent with everything I have learned in a professional SEO agency and taught many new things as well as provided good practical resources.

By David on 30-Oct-16

Thank you Rebekah and the rest of the team because right now I have a new career. Just this week I started to help a client with a clinic who needs to improve his local SEO because his clinic didn't show up in the local search for the services he provide. Just working for a week and today he is number one in one of the keywords. I'm so proud that I was able to help him. Thank you, thank you, thank you!

By Matthew R on 9-Jul-17