Advanced Google Analytics course + 77 practical questions (Udemy.com)

Google Analytics course covering slightly advanced topics such as assisted conversions, attribution or custom reports.

( 82 Reviews )

Created by: Pavel Brecik

Produced in 2021

What you will learn

A bit advanced Google Analytics concepts such as assisted conversions and calculated metrics
How attribution works in general and that it's not only about traffic sources
What are scopes and why their knowledge is fundamental
How events work and which ones makes sense to use
Many custom things like reports, dimensions, metrics, channel grouping and alerts
How regular expressions can save time and how to easily automate reports outside GA
Sessions and clicks are completely different metrics

Quality Score

Content Quality

Video Quality

Qualified Instructor

Course Pace

Course Depth & Coverage

Overall Score : 92 / 100

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Course Description

The course follows the previous one "Ultimate Google Analytics course + 50 practical examples" and is designed for all of you who already spent some time in Google Analytics and want to enrich your current knowledge. I assume you know how the session is defined and who/what user is :).
The course will cover topics such as Attribution, Assisted conversions, Top conversion paths, Scopes or couple of custom things like dimensions and metrics, alerts or reports. We'll explain how and why the volume of sessions and clicks differs and if you evaluate paid campaigns from tools like Google Ads or Facebook Ads you will be surprised how misleading data you're driven by.Who this course is for:

Google Analytics users who already know a bit more than how interface looks like :).

Time: 4h

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Instructor Details

Pavel Brecik

4.6 Rating
82 Reviews

It's said data is new black gold. Instead of oil everyone can drill the data. Let's try it and make your next business decision based on data not on feeling.
My focus is especially on data-driven marketing and decision making. In ideal case explained by short stories using Google Analytics :).
I've started with Web Analytics at AVG Technologies, then I worked in the biggest Czech agency h1[.]cz and currently in Mall Group, where I'm responsible for analytics for the whole company. You can bribe me with smoky whisky and sour espresso. I'm based in Prague, Czech republic.