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109 Best + Free Google Analytics Courses & Certificates [2026]
Ranked by Michael Kuhlman, CourseDuck's founder, from student reviews across every provider. How we rank
Our top picks
- Google Analytics for Beginners - Master Google Analytics [Udemy]
- Google Analytics Certification - Get Certified & Earn More [Udemy]
- Web Analytics & Digital Marketing Analytics - Zero to Hero [Udemy]
- Getting Started with Google Analytics [Udemy]
- Google Tag Manager (GTM) Training Course - From Zero to Hero [Udemy]
- The Complete Google Analytics 4 Training for Beginners 2026 [Udemy]
- Learn SQL for Data Analysis with Google Big Query [Udemy]
- Google Analytics 4 for Beginners - New Google Analytics GA4 [Udemy]
- Google Data Studio A-Z: Looker Studio for Data Visualization [Udemy]
- Master Google Analytics 4 Reports and GTM Basics [Udemy]
About the best Google Analytics courses
CourseDuck compares the 109 Google Analytics courses listed here from 5 providers, 9 of them free, and ranks them from the 285,000 ratings and reviews their students have left, with the price, length and level of each one side by side. No course pays to be listed or ranked. As featured on Harvard EDU, Stackify and Inc. How we rank
Frequently asked questions
- Udemy and Eduonix are best for practical, low cost and high quality Google Analytics courses.
- Coursera, Udacity and EdX are the best providers for a Google Analytics certificate, as many come from top Ivy League Universities.
- YouTube is best for free Google Analytics crash courses.
- PluralSight, SkillShare and LinkedIn are the best monthly subscription platforms if you want to take multiple Google Analytics courses.
- Independent Providers for Google Analytics courses & certificates are generally hit or miss.
Participants learn which reports are the most valuable for their business, and how to interpret reports so that they can turn the data into insight and suggest actions based upon the data. ... Using this data, Google Analytics helps professionals determine if specific goals for a site or app are being achieved.
- Average
- $81,563 a year
- Middle half earn
- $55,500 to $100,000 25th to 75th percentile
- Full range
- $24,000 to $150,500
Share of US job postings in each pay band; the dark bar holds the average, the striped bars the 25th and 75th percentiles. Source: ZipRecruiter salary data, gathered when this guide was first published in October 2026.
Yes and No. Certified Google Analytics developers on average make more money. Having a Google Analytics certificate greatly increases the chance of landing an interview and can open otherwise closed doors. Coursera, Udacity and EdX offer excellent certificate options for impressing your future employers. Eduonix, Udemy and several other providers offer certificates, but they aren't as reputable. If you have a Computer Science Degree, certificates are not as important. Still, many employers won't care about certificates, but rather your interview skills, experience and/or skills assessment.
109 Filtered Courses
1
Google Analytics for Beginners - Master Google Analytics (2021)
4.5
A brisk 2.5 hour introduction to Google Analytics from Daragh Walsh, still popular with nearly 19,000 reviews but built on the old Universal Analytics interface.
Best for: Small business owners who want the concepts behind goals, segments and campaign tagging in an afternoon.
Pros
Cons
-
- Short and practical: 31 lectures in about 2.5 hours, each tied to a real question about a website
- Loads demo data from a real online store early on, so there is something to analyse straight away
- Reviewers call the explanations clear and engaging, and 4.5 stars across nearly 19,000 reviews backs that up
- Covers setup chores beginners miss: filtering internal traffic, removing spam, custom alerts
-
- Last updated October 2021 and teaches Universal Analytics, so menus and names no longer match GA4
- Recent reviewers report dead resource links and a certificate that would not generate
- No quizzes or exercises, and the marketing strategy behind each report gets thin treatment
2
Google Analytics Certification - Get Certified & Earn More (2022)
4.3
A 2.3-hour exam cram with 200-plus practice questions that students credit for passing the Google Analytics certification, but the videos still show Universal Analytics.
Best for: Marketers who only want the certification badge quickly and will lean on the question bank more than the videos.
Pros
Cons
-
- Step-by-step delivery that reviewers call clear and easy to follow even as total newcomers
- 200-plus practice questions that several students say got them through the exam first time
- Only about 2.3 hours of video, so a weekend is enough to get through everything
- Some students rate it clearer than Google's own free Analytics Academy material
-
- Last updated December 2022 and built around Universal Analytics, which Google retired in 2024
- Recent reviewers say GA4 screens, settings and report names no longer match the videos
- No walkthrough for creating the demo account, so beginners aren't sure they set it up right
Sponsored
3
Ultimate Google Analytics 4 course + 50 practical examples (2025)
4.4
A six-hour GA4 course from a working head of analytics that spends most of its time on 50 practical examples and business decisions, not on the interface.
Best for: Marketers and small business owners who already have a GA4 property and want to know what the reports mean for the business.
Pros
Cons
-
- Explains why a metric matters and what to do about it, which reviewers say other GA4 courses skip.
- Short single-topic videos, with 25 practical tips making up more than half the runtime.
- Nine quizzes that one reviewer calls refreshingly challenging rather than a formality.
- Refreshed in November 2025 after older reviews complained the content had gone stale.
-
- Some students found the lecture order confusing and wanted account setup taught first.
- Spends time comparing GA4 with Universal Analytics, which is no longer in use.
- Little Google Tag Manager coverage, so you see events but not how they were built in GTM.
4
Web Analytics & Digital Marketing Analytics - Zero to Hero (2026)
4.4
A 42-minute primer on the analytics process itself, definitions, questions and workflow, taught by a 15-year consultant before anyone opens Google Analytics.
Best for: Fresh graduates, career changers and small business owners who want the vocabulary and process before touching a tool.
Pros
Cons
-
- Explains the analytics process and definitions without tying anything to one tool
- Reviewers repeatedly call the explanations clear, engaging and easy to follow
- Refreshed in January 2026, with 4.4 stars from roughly 6,200 reviews
- Only 42 minutes, so it fits into a single sitting before a longer GA course
-
- Never opens Google Analytics; one reviewer expected tool training and didn't get it
- One quiz, no projects or exercises, so there is nothing hands-on to practise
- Two sections and 11 lectures is thin for the paid price if you already know the basics
5
Getting Started with Google Analytics (2012)
4.1
A free, 2012-vintage primer on goals, segments and dashboards in Google Analytics that reviewers still find useful for beginners, despite half of it being audio and article repeats.
Best for: Complete beginners who want a free, one-evening look at what goals, segments and dashboards do before committing to a GA4 course.
Pros
Cons
-
- Free, and short enough to finish in an evening: the real video content runs about 80 minutes.
- Goals, segments and dashboard lessons get repeated praise, even from people with some GA experience.
- Reviewers say the instructor knows the platform well and explains how to turn reports into actions.
- Rated 4.1 by 1,276 students, with roughly 89,000 enrolled since 2012.
-
- Recorded in 2012 and never updated, so the interface shown no longer matches Google Analytics, let alone GA4.
- Sections three and four are audio copies and articles of the same lessons, which reviewers call confusing padding.
- No practice site or exercises, so people without their own website learn only in theory.
6
Google Tag Manager (GTM) Training Course - From Zero to Hero (2026)
4.5
Google Tag Manager (GTM) with Google Analytics 4 (GA4) tracking.
What You'll Learn
- Learn & Understand and Use Google Tag Manager with confidence
- Learn how to deploy various tags and track them in Google Analytics 4 (GA4)
- Achieve Google Analytics 4 Event Tracking with Paramaters
- Learn how to use Data Layer to track certain actions
- Become confident in using Google Tag Manager
- Learn DataLayers in Google Tag Manager Course
- Track YouTube Video using Google Tag Manager
- Import and Export Tags from one account to another
7
The Complete Google Analytics 4 Training for Beginners 2026
4.6
A two-hour, single-section tour of Google Analytics 4 built around the demo account, for site owners and marketers who want the basics fast.
Best for: Business owners, bloggers and marketers with a live website who want a clear GA4 orientation in about two hours.
Pros
Cons
-
- Clear, concise delivery that reviewers call straight to the point with no filler
- Uses the GA4 demo account, so the channels and reports are shown with real data
- Includes a list of AI prompts to ask GA4 plus real optimization examples
- Updated in February 2026, and one student used it toward the basic Google Analytics certificate
-
- Some Tag Manager screens are outdated, such as the GA4 Configuration tag now called Google tag
- Light on interpretation and depth, and one student found the pace too fast for taking notes
- Assumes a live website, and one student could not find the practice data it promised
8
Learn SQL for Data Analysis with Google Big Query (2019)
4.3
Learn SQL using Google's scalable analytics data warehouse. Super charge your data analysis skills with BigQuery
What You'll Learn
- Use SQL for Data Analysis
- Navigate the BigQuery User Interface & Key Features
- Export Data in a range of formats
- Range of SQL statement e.g SELECT, WHERE, ORDER BY, GROUP BY and more
- Join multiple tables together with JOIN and LEFT JOIN
- Range of SQL Analytics Functions e.g MIN(), MAX(), AVG(), SUM(), COUNT() and more
- All hosted online. Access Google BigQuery with google account
9
Google Analytics 4 for Beginners - New Google Analytics GA4 (2024)
4.4
A tight 1.8 hour walkthrough of GA4's reports from a 15 year analytics instructor, built for people who've never opened Google Analytics before.
Best for: Total beginners who just need to understand what GA4's reports are showing them.
Pros
Cons
-
- Covers GA4's reports in under two hours with no filler
- Explanations rated clear and easy to follow by beginners
- Taught by Anil Batra, a 15 year digital analytics veteran
- Updated in June 2024, so the interface stays current
-
- No hands-on exercises or a practice platform to apply what you learn
- Explicitly skips custom events and user properties, the more advanced GA4 work
- One reviewer flagged inaccuracies and slow instructor responses to questions
10
Google Data Studio A-Z: Looker Studio for Data Visualization (2026)
4.6
Use Google Data Studio (now Looker Studio) to create reports & visualizations from Google Sheets| Google Analytics
What You'll Learn
- How to use Google Data Studio to turns your data into fully customizable informative reports and dashboards that are easy to read and share
- All chart types that one can draw in Google Data Studio
- Sharing and collaborating on Data studio reports
- Branding a report - Adding Logo and setting theme
- Embedding external content into the report
- Embedding your Google Datastudio report on your website
- Adding date range and filter controls to your dashboard
11
Master Google Analytics 4 Reports and GTM Basics (2026)
4.7
Learn to analyze Google Analytics 4 reports, create powerful custom reports and tailor GA4 data with Google Tag Manager
What You'll Learn
- Use Google Analytics 4 (latest version) reports for businesses
- Understand how to tailor the Google Analytics 4 account to fit custom business needs
- Understand the power of enhanced custom reports in Google Analytics 4
- Learn the basics of Google Data Studio
- Learn the art of modeling data and making it available in GA4 for any website
- Learn the basic of enhanced ecommerce data implementation