Ultimate Google Analytics 4 course + 50 practical examples (Udemy.com)
Google Analytics 4 (GA4) course based on real experience including 50 practical examples + 100 quiz questions
Created by: Pavel Brecik
Last updated November 2025
Our take
Based on the ratings of 13,019 students, a sample of their written reviews and the syllabus, as the course stood in November 2025. No course pays to be reviewed.
This is a short, analysis-first take on Google Analytics 4 from Pavel Brecik, who heads analytics at Mall Group in Prague. The syllabus covers just under six hours across 55 lectures, and more than half of that time sits in one section of 25 practical tips. The early sections on metrics, measurement and setup are brisk. It suits marketers and small business owners who can already open a GA4 property and want to know what the reports mean for the business, rather than people who need a click-by-click tour of the interface.
Reviewers keep coming back to the same strength: context. Several say the course explains why a number matters and what to do about it, which they found missing from other GA4 tutorials. The short, single-topic videos and the tougher-than-usual quizzes get praise too. A few students found the lecture order confusing and wanted the account setup lesson moved to the front. Others felt it reads as an overview rather than fundamentals, spends too long comparing GA4 with Universal Analytics, and gives Google Tag Manager little attention, so events appear without showing how they were built. The instructor's accent takes a few videos to settle into for some.
The course dates from 2018 and older reviews called it stale, but the last update was November 2025 and recent reviewers are happy, so that concern looks mostly resolved. At 4.4 stars from about 13,000 reviews, students are broadly satisfied. Beside the beginner-focused courses it sits with, this is the one to pick if you want the analysis and not just the setup. Pair it with a Tag Manager course if implementation is your weak spot.
Pros
- Explains why a metric matters and what to do about it, which reviewers say other GA4 courses skip.
- Short single-topic videos, with 25 practical tips making up more than half the runtime.
- Nine quizzes that one reviewer calls refreshingly challenging rather than a formality.
- Refreshed in November 2025 after older reviews complained the content had gone stale.
Cons
- Some students found the lecture order confusing and wanted account setup taught first.
- Spends time comparing GA4 with Universal Analytics, which is no longer in use.
- Little Google Tag Manager coverage, so you see events but not how they were built in GTM.
Instructor is really clear and easy to understand. The tips are extremely useful and valuable!
Marked all levels, but it moves fast through the basics and expects you to have a GA4 account to follow along.
What you will learn
- Understand how the tool works, what data is there and the most important find the business value in it
- Learn Google Analytics 4 from the very basic tool setup to advanced custom reports
- Multiple ways how to implement the GA4 measurement
- Know which are important Google Analytics 4 reports
- Among others we'll go through 50 practical examples!
- You'll practice achieved knowledge with 100 quiz questions
- How to think in context and not act hastily
- Ability to make the right data decisions
Course content
11 sections · 55 lectures · 5.9 hours of video 9 quizzes
- 1Basic data description 1 free preview1 lecture · 1 quiz · 3 min
- 2How the measurement is done 1 free preview1 lecture · 1 quiz · 4 min
- 3Basic metrics 1 free preview6 lectures · 5 quizzes · 29 min
- 4How to use the tool5 lectures · 1 quiz · 25 min
- 5What to remember when doing analytics1 lecture · 1 min
- 6Google Analytics 4 introduction & setup 2 free previews6 lectures · 42 min
- 7Google Analytics 4 - what has changed comparing to Universal Analytics1 lecture · 5 min
- 8Google Analytics 4 - Detailed overview, Key event rate and customisation6 lectures · 52 min
- 9Google Analytics 4 - Practical tips 2 free previews25 lectures · 1 quiz · 3.2 hours
- 10OUTRO1 lecture
- 11What's next?2 lectures · 1 min
Who it is for
The instructor says it suits
- Everyone who not only wants to learn Google Analytics as a tool, but also use the data to drive your business and build a data-driven ability.
- The course is designed for all skill levels. From the very beginners to experienced marketing managers.
What you need before you start
- The will to learn :) and move the business forward
- Access to some Google Analytics account
Quality Score
Overall Score : 88 / 100
Course Description
Google Analytics Awards Sponsored
This course aims to teach you Google Analytics 4 as a tool, but what is more important is to teach you how to use the data to drive your business.
We'll start with the elementary topics, such as how the measurement works, measurement implementation, basic metrics definition, socio-demo data to website traffic evaluation, UTM parameters, website speed optimization, custom reports, or segmentation.
The course covers Google Analytics 4 (GA4) from the very basics, focuses on understanding the world of digital analytics and sets the foundation for making data-informed decisions.
"Explain very clearly and concisely. Better than Google Analytics own training." - Vivian So
"The best Google Analytics course I've taken on Udemy for ANALYSIS. A lot of courses just cover DEFINITIONAL or fundamental things like the USER INTERFACE - which are important, but I think most people expect a bit more Analysis from an Analytics course. I was able to use the course materials to provide real value to paying customers. I'd pair this with another course that covers basics like installation, initial set-up, etc. Great value overall and instructor responds quickly!" - Paul Ahmadzai
"I don't normally review so early in a course, but I've been really impressed with the material so far. Topics are explained in depth but without boring me with what's not important. The quizzes are refreshingly challenging. Many other instructors could take heed. Oh and that pronunciation of cookies made my day :D" - Kerry Owston
Instructor Details
- 4.4 Rating
13,019 Reviews
Pavel Brecik
It's said data is new black gold. Instead of oil everyone can drill the data. Let's try it and make your next business decision based on data not on feeling.
My focus is especially on data-driven marketing and decision making. In ideal case explained by short stories using Google Analytics :).
I've started with Web Analytics at AVG Technologies, then I worked in the biggest Czech agency h1[.]cz and currently in Mall Group, where I'm responsible for analytics for the whole company. You can bribe me with smoky whisky and sour espresso. I'm based in Prague, Czech republic.
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Reviews
By Annelie Reynolds on 10/12/2025
An amazing overview and information for someone that know nothing about GA4 - I think there is a space for an entry level course as I had to go back to certain videos to understand. But what works is to have your google analytics already set up with you to go through the course. I also thin the course can be split in two - how to add google analytics to your website and then one where it's already added to show you how it works, but maybe that is still coming, I am still in the middle of the course.
By Robert Tullo on 5/28/2024
This was a really good overview for GA. When I started the course GA4 wasn't really required, but now it is and the course work was updated and an extensive section for GA4 was created. This course had a really good balance of theory and walkthrough and Pavel did a really good job picking up on weirdness in the data. This course uses the Google Merch store as its data store, so that is helpful since it has a lot of traffic and therefore many of the breakdowns are relevant and make sense. If you are looking to get a jumpstart in GA, this is a good one :)
By Gary Liao on 3/18/2024
1. Half of the materials are outdated: UA is deprecated but he doesn't tell you in the beginning of the course, and the first half part of the course is all about UA. 2. The course didn't explain the core idea of GA4. For example, the course doesn't explain the difference between GA4 configuration and GA4 Event, neither explain the data model behind the scene, which I really need to know to explain to our developers. As a best seller, I expect more from this course.
By Eleopard Design Studios Private Limited on 2/3/2023
I found it amusing how much information was provided in UA and GA4 regarding each section of the interface, dimension, metric, and numerous other tips. Since GA4 is constantly developing, I wonder if you guys will upload additional videos regarding it. Additionally, it would be helpful if you provided more examples under "How to Use GTM in GA4".
By Raffaele Prati on 1/7/2023
Excellent course! Pavel, the teacher, is very good at explaning both theory and practice behind Google Analytics with a lot of useful tips. The highest focus is on GA3 (Universal Analytics) while GA4 section is still quite "work in progress" as it is the GA4 platform itself, so I guess it will be enriched as soon as the new version will be definitively launched. Anyway, the whole course is highly recommended as, in my opinion, you cannot learn well GA4 without knowing GA3 fundamentals.
By Denis Zavertyayev on 5/26/2020
Compared to other courses, this instructor makes sure to take a deeper dive into the uses of Google Analytics as well as strategies for applying them in real-world use cases. I have no background in analytics so this was the second course on GA that I purchased on Udemy because I felt I was still missing a lot of information. Within the first 20 minutes of this course, I realized just how much was overlooked and neglected by the other courses, and how much more knowledge and understanding I was getting here.
By Tanushri Mukherjee on 5/23/2020
I attended the entire session of Google Analytics on 24th May, 2020 from morning 10.00 a.m. -5.30 p.m. I gave all tests also and then continued to the next session.I completed 41 of 41 full sessions and the trophy was also showing as green. However to my great regret I would like to state that after that there was no option of GET CERTIFICATE.. I am a regular member of Online Udemy Learning portal and I am very depressed that even after paying and attending all sessions. I didn't receive the certificate. Kindly resolve the issue so that my trust on udemy is intact.
By Angela Pulvirenti on 5/21/2020
I loved this course. It's great because it makes you understand how data are collected, so you can avoid mistakes during the interpretation. Moreover, the content of the course is well organized, and the questions at the end of every section are very useful to make you realize if you really understood everything. I bought and completed also the advanced course, I think the 2 courses complement and complete each other.
By Cody Foster on 12/24/2019
If you're brand new to Google Analytics, this is the perfect course to take. It's a fantastic resource for beginners. Pavel is a great teacher and he is timely in his responses to your questions. I will very likely take his advanced course because this first one for beginner's was absolutely worth the money. It felt like Pavel was holding my hand all the way through. The best part of the course, other than Pavel's ability to explain new concepts in a simple manner, is the broadness of topics covered. He really does give you 50 tips as promised, and once you're finished with this course, you WILL 100% feel much more confident about your own capability in terms of using Google Analytics. Pavel, thank you so much for creating this course -- I look forward to buying your advanced course. You easily deserve the 5 star review.
By Ahmed Fawzi Elabd on 11/14/2019
What I most liked about the course: 1-The course is heavily loaded with knowledge & "practical tips" which would make you review it again and again. 2-It covers the "most important" reports rather than all the reports which is very useful especially for e-commerce businesses. 3-It learns you how to optimize your conversion through analytics and it is not going only with the interface. 4- "The most important" Pavil responds to every single comment with tips to fix the issue.







