Ultimate Google Analytics course + 50 practical examples (Udemy.com)

Practical Google Analytics course based on real experience including 50 practical examples + 100 quiz questions

Created by: Pavel Brecik

Produced in 2022

What you will learn

  • Understand how the tool works, what data is there and find the business value in it
  • Ability to make the right data decisions
  • Know which are important Google Analytics reports
  • Among others we'll go through 50 practical examples
  • You'll practice achieved knowledge with 100 quiz questions
  • How to think in context and not act hastily

Quality Score

Content Quality
Video Quality
Qualified Instructor
Course Pace
Course Depth & Coverage

Overall Score : 92 / 100

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Course Description

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The goal of this course is to teach you Google Analytics as a tool, but what is more important to teach you how to use the data to drive your business. We'll start with the very basic topics such as how the measurement works, basic metric definition, socio-demo data to website traffic evaluation, UTM parameters, internal site search, website speed optimization or segmentation.
"Explain very clear and concise. Better than Google Analytics own training." - Vivian So
"The best Google Analytics course I've taken on Udemy for ANALYSIS. A lot of courses just cover DEFINITIONAL or fundamental things like the USER INTERFACE - which are important, but I think most people expect a bit more Analysis from an Analytics course. I was able to use the course materials to provide real value to paying customers. I'd pair this with another course that covers basics like installation, initial set up, etc. Great value overall and instructors responds quick!" - Paul Ahmadzai
"I don't normally review so early in a course but I've been really impressed with the material so far. Topics are explained in depth but without boring me with what's not important. The quizzes are refreshingly challenging. Many other instructors could take heed. Oh and that pronunciation of cookies made my day :D" - Kerry OwstonWho this course is for:
  • Everyone who not only wants to learn Google Analytics as a tool, but also use the data to drive your business and build a data-driven ability.
  • The course is designed for all skill levels. From the very beginners to experienced marketing managers.

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Instructor Details

Pavel Brecik

It's said data is new black gold. Instead of oil everyone can drill the data. Let's try it and make your next business decision based on data not on feeling.
My focus is especially on data-driven marketing and decision making. In ideal case explained by short stories using Google Analytics :).
I've started with Web Analytics at AVG Technologies, then I worked in the biggest Czech agency h1[.]cz and currently in Mall Group, where I'm responsible for analytics for the whole company. You can bribe me with smoky whisky and sour espresso. I'm based in Prague, Czech republic.



50 total reviews

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If you're brand new to Google Analytics, this is the perfect course to take. It's a fantastic resource for beginners. Pavel is a great teacher and he is timely in his responses to your questions. I will very likely take his advanced course because this first one for beginner's was absolutely worth the money. It felt like Pavel was holding my hand all the way through. The best part of the course, other than Pavel's ability to explain new concepts in a simple manner, is the broadness of topics covered. He really does give you 50 tips as promised, and once you're finished with this course, you WILL 100% feel much more confident about your own capability in terms of using Google Analytics. Pavel, thank you so much for creating this course -- I look forward to buying your advanced course. You easily deserve the 5 star review.

The content and the trainer are good. If you have a basic understanding of Google Analytics, then this course will teach you what to make of the numbers/data that Google Analytics captures or can capture.

Pavel has hit the nail on the head. I am a data curios person but had no prior knowledge of GA before this course. I just finished it and I am already ruffling some feathers in the team that does this on a full time basis.highly recommended for beginners. Need only two things:Data MindsetA GA account to do your own analysis as you go along

In a nutshell:Pros - Covers a lot of important content, which you can review. Definitely put in effort to go over almost all of the UI of Google Analytics and how to use it. Provides lots of resources in the form of quizzes, URL links to useful guides for more in depth info, and links to his slides. As of November 2019 most or all info is up to date.Cons: The presenter is not a native English speaker, which can make some of the info he is trying to present hard to understand. This also translate over to the quizzes he created to review the material. Many of the quizzes have improper English grammar, which can make it difficult to understand the questions/answers.Overall, still worth it to purchase the course, since it covers a lot of useful info and I can go back to it any time I have a question on how to do things in GA.

What I most liked about the course:1-The course is heavily loaded with knowledge & "practical tips" which would make you review it again and again.2-It covers the "most important" reports rather than all the reports which is very useful especially for e-commerce businesses.3-It learns you how to optimize your conversion through analytics and it is not going only with the interface.4- "The most important" Pavil responds to every single comment with tips to fix the issue.

Good course. Someone new to Google Analytics may have to run the course out twice. I had a hard time getting into it. I am sure it comes from the level of understanding. I will go through it again and see what I am missing.

A course with excellent, practical, and instantly usable information presented by a skilled and communicative instructor who provides earnest and dedicated support to anyone who might have any questions.

The course is an excellent introduction to Google Analytics. Pavel is a clear communicator and throughout provides key tips(50 in total) for you to pay special attention to. He also encourages you to walk through your own GA page while he is presenting the demo. This is useful for finding out what or was not completed by your setup person. Point of improvement - the slides from module 18 on were blurry and difficult to see your computer screen details. I checked my machine setup and it was ok. Thank you

It has been fantastic so far. The best complement I could have found to put in practice the very dense theories from the Google academy course

I absolutely love this course! Pavel did a really good job of explaining concepts. I love that he also explains the mechanism behind the data. How Google tracked these data and what's Google's definition of some concepts. It really helps a lot in understanding it and absorbing new knowledge.

Very concise and organized structure of teaching. I have fundamental knowledge of Google Analytics already and took this course to brush up and fill in gaps in my knowledge. I'm happy to say I've learned A LOT. I can see significant value of this course to someone who is completely new to GA.

Pavel is an amazing teacher. Even if he's not a native-english, he is really easy to understand. His example are very clear and I'm learning a lot about GA. I found very useful the quizzes too.