Skip to content
UdemyGoogle AnalyticsPaid courseAll LevelsCertificate

Master Google Analytics 4 + GTM for Shopify & WooCommerce (Udemy.com)

Capture Ecommerce data from Shopify and WooCommerce using out-of-the-box settings, plugins and GTM and analyze it in GA4

Created by: Rudranil Chakrabortty

Last updated December 2023

icon
What you will learn

  • Integrate Google Analytics 4 and Shopify
  • Integrate Google Analytics 4 and WooCommerce
  • Learn how to work with GTM, GA4, and the Ecommerce Platforms to collect additional Ecommerce Data
  • Learn how GA4 E-Commerce Features works Behind the Scene
  • Learn how to analyze Enhanced E-Commerce Reports in Google Analytics

icon
Quality Score

No CourseDuck member has rated this course yet. Taken it? Give each part a thumbs up or down.

Content Quality
/
Video Quality
/
Qualified Instructor
/
Course Pace
/
Course Depth & Coverage
/

Overall Score : 94 / 100

icon
Course Description

Tracking Ecommerce data is difficult, but not with platforms such as Shopify and WooCommerce.

Most of the robust Ecommerce platforms come packaged with powerful plugins and out-of-the-box integration to the Ecommerce tracking feature of Google Analytics 4. Without such integrations, you must engage in a full-scale data collection project.

In this course, we will learn how to use such integrations for Shopify and WooCommerce and set up ecommerce tracking in less than an hour, without writing a single line of code.

Also, we will learn to connect Google Tag Manager with the Shopify and WooCommerce websites and learn more techniques to capture additional data.

I am Rudranil, and Google Analytics has been my friend for over a decade. More than 30000 students have learned Google Analytics from my live and self-paced courses.

With this course, you get full lifetime access on purchase, 30-day refund time, hours of material, and enormous discounts.

Do you still want to wait or join me inside - the course? Thank you.

_____________________________________________________

Course Reviews
_____________________________________________________
Everything I was looking for in terms of Enhanced Ecommerce was included.

I am very glad I've found this particular course.

Before I'd trying to get these information from different sources and it was waste of time.

Recommend

- Oskar K.


The course was very well put together, The course instructor is very calm and composed and explains every aspect of the course with great detail and clarity. I will definitely recommend this course and Mr. Rudranil Chakrabortty to all Enhanced E-commerce enthusiasts.
- Sushanth S.

Neil's classes are absolutely amazing and above expectations. I came in not knowing much, but came out understanding a lot. I took his Google Analytics class before this one and it definitely help. Looking forward to more of Neil's classes. Neil is very responsive, professional, detailed, practical, and responsible for what he teaches. Highly recommended.
- May C N.


One of the BEST courses I have purchased in Udemy. The teacher shows step by step each section and gives excellent real world examples. This course is GOLD.

-Pablo G.

icon
Udemy Discount

The discount is applied through our link. Open the course from here and Udemy's current promotional price is applied at checkout on most courses, no code to type.

Some courses are excluded from Udemy's promotions. If the price does not drop, clear your browser cookies and use the button again.

icon
Instructor Details

Rudranil Chakrabortty

Rudranil Chakrabortty is an online marketing professional with several years of experience in handling marketing for software products and services. He is a business management graduate from the Indian Institute of Management and he has also got a degree in Engineering.

In his stint as a marketing professional, he has handled various lead generation tools and websites for multi-million dollar businesses catering to all parts of the world.

While working with some of his clients, he gained interest in working independently in online marketing. Along with that, he plans to develop online educational courses that can benefit everybody. Rudranil believes that every course should be complete in itself. It should help the student understand concepts that are the foundation for the topic, which means exploring the nuts-and-bolts of the topic.

icon
More courses by Rudranil Chakrabortty

$79.99

$79.99

$54.99

$49.99

icon
More Google Analytics courses

$79.99

$89.99

$79.99

$74.99

Free

$20

icon
Reviews

4.7

129 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Naveen Ravichandran on 6/23/2024

Really great course for GTM Configuration with Shopify and WooCommerce. You'll learn about limitations in Shopify with GTM and Enhanced Ecommerce. That plugin he suggested is awesome for WordPress; it almost collects all the ecommerce data. If you study that plugin's website, you might even learn more about Google Ads conversion integration. Really great course, I definitely recommend it!

By Dick Whitmane on 2/18/2024

My friend, the fact that you updated your course from UA to GA4 means a lot when I originally purchased the UA version and you made it available for us past purchasers…you are a very genuine caring and a good hearted teacher and for this I am giving you my first 5 star review on here and you will have these same stars on your other courses I have purchased from you thank you again and if anyone is on the fence about purchasing any of Rudhans courses, don’t think twice get them and he will. Over deliver for you every time…thank you again my friend!!

By Oskar Kucharczyk on 5/8/2022

Everything I was looking for in terms of Enhanced Ecommerce was included. I am very glad I've found this particular course. Before I'd trying to get these information from different sources and it was waste of time. Recommend

By Joel Lara Luna on 1/22/2022

He speak very slow

By Chakshu Talwar on 6/22/2021

This course is really amazing! Rudranil has given detailed explanation of every topic. Apart from the content in the videos, he was also very responsive to a few questions that I had related to the implementation of enhanced ecommerce on Shopify website which made my work a lot easier. Thanks Rudranil, you are awesome! :)

By Abdul Wahed Md. Faroque Bhuiyan on 12/6/2020

From this course , I have learned more . If you want to buy this course , you must know the very basic WordPress installation . Course instructor discuss it but not sufficient or regular way but at YouTube you can learn this WordPress setup clearly . Otherwise I enjoy this course . Rudranil you can add refund tracking in this course , as a result I think course will be full filled . There is a technical problem in this course , coding's looking view some time not comfortable to see or video quality should be developed . However this course based on Google Universal Analytics but latest version Google Analytics - GA4 is available now , In this point of view this older version ( Google Universal Analytics ) may not work on future . I think you should deeply look into the matter . Thanks

By Sushanth Shetty on 12/1/2020

The course was very well put together, The course instructor is very calm and composed and explains every aspect of the course with great detail and clarity. I will definitely recommend this course and Mr. Rudranil Chakrabortty to all Enhanced E-commerce enthusiasts.

By May C Noland on 10/3/2020

Neil's classes are absolutely amazing and above expectations. I came in not knowing much, but came out understanding a lot. I took his Google Analytics class before this one and it definitely help. Looking forward to more of Neil's classes. Neil is very responsive, professional, detailed, practical, and responsible for what he teaches. Highly recommended.

By Jihad Sinjab on 8/8/2020

Rudranil Chakraborty. An expert and professional instructor. He cover all section of enhance ecommerce concepts. My suggest to you to add video for refund tracking because is so important! Looking for join your new courses Thanks

By Visitor Code on 7/19/2020

Neil is a very knowledgeable and responsive instructor. The course content and material are thorough and detailed. Lessons are delivered clearly with step-by-step instructors and explanations. Moreover, Neel completely updated this old UA course to Shopify & Woocommerce GA4/GTM tracking. Super awesome. Dive in!

Showing all 10 reviews on CourseDuck

Read all 129 reviews on Udemy