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Master Google Analytics 4 Reports and GTM Basics (Udemy.com)

Learn to analyze Google Analytics 4 reports, create powerful custom reports and tailor GA4 data with Google Tag Manager

Created by: Rudranil Chakrabortty

Last updated April 2026

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What you will learn

  • Use Google Analytics 4 (latest version) reports for businesses
  • Understand how to tailor the Google Analytics 4 account to fit custom business needs
  • Understand the power of enhanced custom reports in Google Analytics 4
  • Learn the basics of Google Data Studio
  • Learn the art of modeling data and making it available in GA4 for any website
  • Learn the basic of enhanced ecommerce data implementation

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Quality Score

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Overall Score : 94 / 100

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Course Description

Google Analytics 4 is the future of Google Analytics, released in 2020 and getting a wide range of acceptance. Therefore, it is time for all of us to be ready to master it. This course helps you achieve the same.

  1. We analyze all the reports in Google Analytics 4 – Acquisition reports, Retention Reports, Engagement Report, Events, Conversions, Monetization Reports

  1. We get a thorough understanding of how to create powerful custom reports in GA4 and Google Data Studio.

  1. We learn to install Google Analytics and Google Tag Manager on a website and tailor the data in google analytics as needed by your business.

For the assignment, we have a project in which you install a website, the files for which are shared in this course, connect with google analytics and tag manager and we together attempt the customization activities. You don't have to do any coding whatsoever.

Therefore, all in all, this is truly a comprehensive course on Google Analytics 4 for you to gain mastery.

If you are not convinced yet, check out the open videos from the courses, check out the reviews on my other Udemy courses, and then make a decision.

Reviews from my other google analytics course:

5* The course was very well put together, The course instructor is very calm and composed and explains every aspect of the course with great detail and clarity. I will definitely recommend this course and Mr. Rudranil Chakrabortty to all Enhanced E-commerce enthusiasts.

5* Thank you for this course, it is very well structured and really insightful. I really enjoy it :)

5* Very Nicely explained & very well-paced. What was amazing was the efforts taken to guide & enable us to deploy data layers & tags from our side on a website that makes this course outstanding & like on-the-job training for practice. It was very easy to understand & thank you for making such a wonderful course Rudranil. I have also purchased your other course on enhanced e-commerce to learn & specialize more in-depth on the ecom. Thank you & keep making more courses like this Rudranil.

5* This is such as great course that made me want to take the rest of Neil's course. I am indeed taking another one of his courses. The course content helped me configured our company's new website analytics. Neil's teaching style is very clear, structured, practical, industrial, and full of important contents. Neil does care about his students and very responsive to all the questions I have. Highly recommenced!

5* I totally loved the course content. I'd highly recommend it for all those learners who wish to learn they WHYs and the HOWs. Although, I'm not from analytical background and earlier I never believed in the power of Analytics due to my limited understanding, but this course really helped me to expand my horizons and look beyond traditional ways of doing things. Above all, the instant and detailed answers to all my questions by Rudranil was beyond my expectations. Thank You veyr much Rudranil :) All the best!

I hope to meet you in the course.

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Instructor Details

Rudranil Chakrabortty

Rudranil Chakrabortty is an online marketing professional with several years of experience in handling marketing for software products and services. He is a business management graduate from the Indian Institute of Management and he has also got a degree in Engineering.

In his stint as a marketing professional, he has handled various lead generation tools and websites for multi-million dollar businesses catering to all parts of the world.

While working with some of his clients, he gained interest in working independently in online marketing. Along with that, he plans to develop online educational courses that can benefit everybody. Rudranil believes that every course should be complete in itself. It should help the student understand concepts that are the foundation for the topic, which means exploring the nuts-and-bolts of the topic.

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Reviews

4.7

2,200 ratings on Udemy

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By Theophine on 3/22/2026

So far, the structure of the course seems nice. But I am yet to fully get into it

By Sandeep on 6/1/2025

This course is quite comprehensive and structured in a logical sequence. To add, its starts from basics of each topic and goes in to the depth to a certain level, which most marketers would appreciate. Some additional info on GDPR, consent management and capturing, Big query, measurement protocol, predictive metrics etc. should have been added, but these topics might have been considered advance by Instructor, as this course caters beginners only, while he hosts a separate advance course. In short a great and must GA course, looking forward for continued learning from you Rudranil.

By Sudip Debnath on 9/20/2024

I recently completed Rudranil's Google Analytics course, and it was an amazing experience! The content is comprehensive, well-structured, and easy to follow. Rudranil has a deep understanding of the subject and explains everything in a very clear and approachable way. His teaching style really helps you grasp the concepts quickly, even if you're new to Google Analytics. I highly recommend this course to anyone looking to improve their skills. Thank you, Rudranil, for creating such a valuable and insightful course!

By Anonymized User on 9/15/2024

This course is absolutely fantastic! The concepts are presented in a clear and easy-to-understand way, making it simple to grasp how GA4 and GTM work together. I’ve gained a solid foundation and feel much more confident in my knowledge. I’m so impressed that I’m eager to dive into the next advanced-level course.Highly recommend Rudranil’s course to anyone looking to kickstart their career in analytics -it’s a must.

By Naman Kumar on 7/31/2024

If you are beginner and want to grab the knowledge in GTM + GA4. Its the best course for you. Pro Tip: 1. to practice in a better way, have a dummy WP site with few data, working contact form or newsletter form. 2. just try to understand the coding part, then all good to go. (only 2-3 vdos have a basic and understandable coding part) Finally today I have completed the course. I am 5000% satisfied with this course. I can recommend the course to you further. :)

By Liane Chase on 5/31/2024

This was a really helpful course. As a marketer, I've done other Google Analytics courses before and they frustrated me because they mostly focused on GA features and didn't explain how to better understand the reports, which is what I needed to understand most. It was great to have different use cases explained so you could follow along based on your own business needs. I recommend this course to get a better understanding of how to create and understand your own GA4 events and reports.

By Julian Josephs on 3/17/2023

As a front-end web developer diving into GA4, this course is perfect. I already had experience with the previous version of GA, GTM, and Coding so I understood everything that was happening in this course on a deeper level however you don't need this experience to successfully complete the course. Also, the author was very responsive to my questions in the QA section which is was particularly impressed with. I will be doing his GA4 developer course next to take my skills to the next level.

By Md. Sahed Hasan on 10/7/2022

If i give you rateing 5 or less than 5, it would be a missjudgement. If it is possible to give more than 5, i will do that. Unfortunately, there has no option to give more than Five. Still i am not completing the course but i am highly satisfied with this course. specially, I like your prompt response. it would great if you coluld ad some reporting example with focus on dimensions and metrics. as well as more details about vaious options of audience creation and remarketing list creation. To be honest i expect more than i have added in the course. I hope you will update and reconsider my issues. But overall, i am very happy with this course.

By Luca Di Palma on 7/8/2022

Good GA4 and GTM basic course with also a small part dedicated to Data Studio. Very interesting the implementation parts with the possibility to follow step by step Rudranil's teaching. Moreover, Rudranil was very helpful and quick to reply to my questions.

By Vishal Ramchandani on 2/17/2022

I am officially a fan of your teaching style, Rudranil! I can't recommend the course enough. Very knowledgeable instructor who is really active on the platform. Certainly way better than the Google university course which is really boring. It is well worth the money and time. Scope for improvement- Could cover Trigger type & Tag Variables more in-depth Some of these lectures are really, really long. Shortening them would really help.

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