Master Google Analytics 4 Reports and GTM Basics (Udemy.com)
Learn to analyze Google Analytics 4 reports, create powerful custom reports and tailor GA4 data with Google Tag Manager
Created by: Rudranil Chakrabortty
Last updated April 2026
Our take
Based on the ratings of 2,200 students, a sample of their written reviews and the syllabus, as the course stood in April 2026. No course pays to be reviewed.
Rudranil Chakrabortty's course splits roughly in two. The first half walks through the GA4 reports: acquisition, engagement, retention and monetization, then custom reports and a short Data Studio introduction. The second half is a project where students install a supplied website, connect Google Analytics and Tag Manager, and shape the data. No coding is needed and there are no prerequisites. It runs 13.1 hours across 90 lectures, and the Tag Manager section alone is 21 lectures, about three hours.
Reviewers like the logic-first teaching. One says it explains why things work instead of asking students to memorize, and others call the structure logical and the explanations clear. The hands-on Tag Manager practice gets specific praise. Complaints are small but real. One reviewer calls the audio uneven, with quiet and loud stretches. Others want quizzes, chapter notes and more report customization exercises. One also notes that GDPR, consent management, BigQuery and measurement protocol are missing, because the instructor keeps advanced topics for a separate course.
With 14,210 students and a 4.7 average from about 2,200 ratings, the verdict is mostly positive. Only 63 of those ratings are one or two stars. The last update was April 2026, which matters because GA4 keeps changing. It suits digital marketers and startup teams who want to read the reports and set up tracking themselves. Anyone aiming at data engineering, or advanced pipelines, should look at the instructor's separate advanced course or elsewhere.
Pros
- Explains the logic behind each GA4 report instead of making students memorize
- Project with supplied website files lets students practice Tag Manager setup
- No prerequisites and no coding needed, so marketers can start cold
- Updated April 2026, recent for a tool that keeps changing
Cons
- Audio levels are uneven, with quiet and loud stretches, per one reviewer
- No quizzes, assignments or chapter notes to check progress
- Skips GDPR, consent management, BigQuery and measurement protocol
You explain the logic behind things in a way that no one else can; you don't make us memorize, and that makes learning so much easier.
Listed for all levels with no requirements. Fits beginners and intermediate marketers; experienced analysts may find it basic.
What you will learn
- Use Google Analytics 4 (latest version) reports for businesses
- Understand how to tailor the Google Analytics 4 account to fit custom business needs
- Understand the power of enhanced custom reports in Google Analytics 4
- Learn the basics of Google Data Studio
- Learn the art of modeling data and making it available in GA4 for any website
- Learn the basic of enhanced ecommerce data implementation
Course content
15 sections · 90 lectures · 13 hours of video
- 1Lets Begin 2 free previews4 lectures · 22 min
- 2Analysis: Traffic Volume 1 free preview5 lectures · 52 min
- 3Analysis: Traffic Relevance6 lectures · 43 min
- 4Analysis: How Google Analytics 4 Works4 lectures · 32 min
- 5Analysis: Traffic Engagement6 lectures · 51 min
- 6Analysis: Traffic Sustainability5 lectures · 47 min
- 7Analysis: Meaningful Traffic 1 free preview7 lectures · 1.2 hours
- 8Planning: Data Modeling Concepts with GA4 1 free preview7 lectures · 53 min
- 9Customization: Custom Reports and Data Studio Introduction7 lectures · 54 min
- 10Implementation: Project Details and Setup2 lectures · 13 min
- 11Implementation: Google Analytics 4 with Tag Manager 2 free previews21 lectures · 3.1 hours
- 12Implementation: User Behavior Data Designing Opportunities in Google Analytics 4 1 free preview5 lectures · 54 min
- 13Implementation: Ecommerce/Monetization Reports - How it Works 1 free preview6 lectures · 1 hour
- 14Lets Close1 lecture · 2 min
- 15Additionals4 lectures · 42 min
Who it is for
The instructor says it suits
- Google Analytics Beginners, Intermediate Learners
- Digital Marketing Managers
- New Age Digital Startups
- Web Analytics Enthusiasts
What you need before you start
- None.
How it compares
Against the other 93 rated Udemy courses in Google Analytics on CourseDuck:
- Rating4.7 out of 5higher than 94% of them
- Reviews2,200#10 of 94 by number of reviews
- Length13.1 hourslonger than 93% of them
- Last updatedApril 2026more recently than 89% of them
Course Description
Google Analytics 4 is the future of Google Analytics, released in 2020 and getting a wide range of acceptance. Therefore, it is time for all of us to be ready to master it. This course helps you achieve the same.
We analyze all the reports in Google Analytics 4 – Acquisition reports, Retention Reports, Engagement Report, Events, Conversions, Monetization Reports
We get a thorough understanding of how to create powerful custom reports in GA4 and Google Data Studio.
We learn to install Google Analytics and Google Tag Manager on a website and tailor the data in google analytics as needed by your business.
For the assignment, we have a project in which you install a website, the files for which are shared in this course, connect with google analytics and tag manager and we together attempt the customization activities. You don't have to do any coding whatsoever.
Therefore, all in all, this is truly a comprehensive course on Google Analytics 4 for you to gain mastery.
If you are not convinced yet, check out the open videos from the courses, check out the reviews on my other Udemy courses, and then make a decision.
Reviews from my other google analytics course:
5* The course was very well put together, The course instructor is very calm and composed and explains every aspect of the course with great detail and clarity. I will definitely recommend this course and Mr. Rudranil Chakrabortty to all Enhanced E-commerce enthusiasts.
5* Thank you for this course, it is very well structured and really insightful. I really enjoy it :)
5* Very Nicely explained & very well-paced. What was amazing was the efforts taken to guide & enable us to deploy data layers & tags from our side on a website that makes this course outstanding & like on-the-job training for practice. It was very easy to understand & thank you for making such a wonderful course Rudranil. I have also purchased your other course on enhanced e-commerce to learn & specialize more in-depth on the ecom. Thank you & keep making more courses like this Rudranil.
5* This is such as great course that made me want to take the rest of Neil's course. I am indeed taking another one of his courses. The course content helped me configured our company's new website analytics. Neil's teaching style is very clear, structured, practical, industrial, and full of important contents. Neil does care about his students and very responsive to all the questions I have. Highly recommenced!
5* I totally loved the course content. I'd highly recommend it for all those learners who wish to learn they WHYs and the HOWs. Although, I'm not from analytical background and earlier I never believed in the power of Analytics due to my limited understanding, but this course really helped me to expand my horizons and look beyond traditional ways of doing things. Above all, the instant and detailed answers to all my questions by Rudranil was beyond my expectations. Thank You veyr much Rudranil :) All the best!
I hope to meet you in the course.
Instructor Details
- 4.7 Rating
2,200 Reviews
Rudranil Chakrabortty
Rudranil Chakrabortty is an online marketing professional with several years of experience in handling marketing for software products and services. He is a business management graduate from the Indian Institute of Management and he has also got a degree in Engineering.
In his stint as a marketing professional, he has handled various lead generation tools and websites for multi-million dollar businesses catering to all parts of the world.
While working with some of his clients, he gained interest in working independently in online marketing. Along with that, he plans to develop online educational courses that can benefit everybody. Rudranil believes that every course should be complete in itself. It should help the student understand concepts that are the foundation for the topic, which means exploring the nuts-and-bolts of the topic.
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Reviews
By Theophine on 3/22/2026
So far, the structure of the course seems nice. But I am yet to fully get into it
By Sandeep on 6/1/2025
This course is quite comprehensive and structured in a logical sequence. To add, its starts from basics of each topic and goes in to the depth to a certain level, which most marketers would appreciate. Some additional info on GDPR, consent management and capturing, Big query, measurement protocol, predictive metrics etc. should have been added, but these topics might have been considered advance by Instructor, as this course caters beginners only, while he hosts a separate advance course. In short a great and must GA course, looking forward for continued learning from you Rudranil.
By Sudip Debnath on 9/20/2024
I recently completed Rudranil's Google Analytics course, and it was an amazing experience! The content is comprehensive, well-structured, and easy to follow. Rudranil has a deep understanding of the subject and explains everything in a very clear and approachable way. His teaching style really helps you grasp the concepts quickly, even if you're new to Google Analytics. I highly recommend this course to anyone looking to improve their skills. Thank you, Rudranil, for creating such a valuable and insightful course!
By Anonymized User on 9/15/2024
This course is absolutely fantastic! The concepts are presented in a clear and easy-to-understand way, making it simple to grasp how GA4 and GTM work together. I’ve gained a solid foundation and feel much more confident in my knowledge. I’m so impressed that I’m eager to dive into the next advanced-level course.Highly recommend Rudranil’s course to anyone looking to kickstart their career in analytics -it’s a must.
By Naman Kumar on 7/31/2024
If you are beginner and want to grab the knowledge in GTM + GA4. Its the best course for you. Pro Tip: 1. to practice in a better way, have a dummy WP site with few data, working contact form or newsletter form. 2. just try to understand the coding part, then all good to go. (only 2-3 vdos have a basic and understandable coding part) Finally today I have completed the course. I am 5000% satisfied with this course. I can recommend the course to you further. :)
By Liane Chase on 5/31/2024
This was a really helpful course. As a marketer, I've done other Google Analytics courses before and they frustrated me because they mostly focused on GA features and didn't explain how to better understand the reports, which is what I needed to understand most. It was great to have different use cases explained so you could follow along based on your own business needs. I recommend this course to get a better understanding of how to create and understand your own GA4 events and reports.
By Julian Josephs on 3/17/2023
As a front-end web developer diving into GA4, this course is perfect. I already had experience with the previous version of GA, GTM, and Coding so I understood everything that was happening in this course on a deeper level however you don't need this experience to successfully complete the course. Also, the author was very responsive to my questions in the QA section which is was particularly impressed with. I will be doing his GA4 developer course next to take my skills to the next level.
By Md. Sahed Hasan on 10/7/2022
If i give you rateing 5 or less than 5, it would be a missjudgement. If it is possible to give more than 5, i will do that. Unfortunately, there has no option to give more than Five. Still i am not completing the course but i am highly satisfied with this course. specially, I like your prompt response. it would great if you coluld ad some reporting example with focus on dimensions and metrics. as well as more details about vaious options of audience creation and remarketing list creation. To be honest i expect more than i have added in the course. I hope you will update and reconsider my issues. But overall, i am very happy with this course.
By Luca Di Palma on 7/8/2022
Good GA4 and GTM basic course with also a small part dedicated to Data Studio. Very interesting the implementation parts with the possibility to follow step by step Rudranil's teaching. Moreover, Rudranil was very helpful and quick to reply to my questions.
By Vishal Ramchandani on 2/17/2022
I am officially a fan of your teaching style, Rudranil! I can't recommend the course enough. Very knowledgeable instructor who is really active on the platform. Certainly way better than the Google university course which is really boring. It is well worth the money and time. Scope for improvement- Could cover Trigger type & Tag Variables more in-depth Some of these lectures are really, really long. Shortening them would really help.
Quality Score
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Overall Score : 94 / 100











