Marketing Analytics Mastery: From Strategy to Application (Udemy.com)

Originally rated this 4, but after doing some other courses on the platform that had a far lesser quality, it made me appreciate just how good this course is. Very personalised, well explained, teaches heaps of concepts and strategies in an easy to understand way. Thank you very much for all your time and effort into this! 5 stars :)

This is easily the best class I've taken on Udemy. There's a ton of incredibly useful material, with highly relevant examples and resources to reinforce concepts. The case studies are rich and challenging. Quizzes are well written and aligned to content (vs the norm on courses, in which questions only requires selecting the longest answer or the one choice that isn't absurd). Coming from the customer experience space with no marketing background, I feel like I have a solid understanding of marketing analytics concepts, and would be able to apply what I've learned at work right away.

I came into this course with a fairly good basic knowledge and I have learnt a lot! Stephen is a fantastic trainer who knows his subject very well and has a talent for making it easy to understand and use. I would particularly like to highlight the many practical tips and tools he provides to help you get started with marketing analytics. This was one of the best courses I've found on Udemy so far and I would highly recommend it to anyone who wants to get into marketing analytics.

I've been working in a multinational advertising agency and I working in creative side only. I had no idea in data marketing and now I understand the fundamental of this now I confident in taking a positions as an in-house marketer for a company/brand. Thank you for this course.

The course is basically beginner level and isn't as practical as i expected to be, the course was quite long and more theoritical. there are other areas i would have loved to see touched but overall its a good course and perfect for some one just begining.

A wonderful and very valuable course. Thank you for useful data in Excel. The information is presented in a very logical and consistent way. Thank you so much for such a super course. I'm expecting a more in-depth course about a/b testing from the teacher.

Loved the course for the content covered, real-world applications/ examples and the pace. Steven's delivery was clear and authentic too, making it easy to pay attention and absorb the material presented. Would recommend this as a starting point to anyone interested to get into this field.

Thanks so much for this excellent marketing analytics course. Stephen is a true data expert. He not only provides invaluable insights but also simplifies complex topics like ROI calculations, making them understandable (or demystified ). The practical case studies, clear explanations, and applicable frameworks are incredibly helpful for real-world scenarios. I really enjoyed the course and definitely can recommend it. Looking foward to the next course!

Some sections seem repetitive; if you understand the definitions of the concepts (e.g. metrics, campaign types), you will know the limitations and benefits of each. The course can talk more about real work case studies, go through more complicated practice examples, and elaborate on the concepts with more use cases.

One of the best course regarding Marketing Analytics. Everything that has been covered in this course is highly resourceful and clear in terms on explanation. Apart from that you'll also get exposed to variety of case studies and software. The included lecture materials are also comprehensive and useful. Thanks for this wonderful course!