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Mega Google Analytics 4 + Google Tag Manager for Beginners (Udemy.com)

Master Google Analytics 4 (GA4), Google Tag Manager (GTM) custom events, reports, ecommerce events for digital marketing

Created by: Pouya Eti

Last updated July 2025

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What you will learn

  • Google Analytics 4 beginner to advanced.
  • Google Tag Manager.
  • How to read reports and analyze data.
  • How to create custom events, audiences, ...
  • Finding the weak and strong points of a business.
  • Grow a business with marketing strategies.

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Overall Score : 96 / 100

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Course Description

Embark on a transformative journey into the heart of digital analytics with "Mega Google Analytics 4 + Google Tag Manager for Beginners." This isn’t just another course; it’s a deep dive into mastering the tools that will redefine your digital marketing strategy. Over 4 hours, spread across 38 designed lectures, you’ll unlock the secrets of Google Analytics 4 (GA4) and Google Tag Manager (GTM), tools that stand at the forefront of digital analytics.


Right from the start, you’re not just learning; you’re applying. With a hands-on WordPress Website Example, you'll bridge theory with practice, ensuring that every minute spent is a step toward mastery. The course systematically builds from the ground up—beginning with Account Setup, through to the intricacies of Google Tag Manager Setup, making it perfect for beginners yet rich for seasoned marketers looking to refresh and update their skills.


As you go deeper, you’ll discover how to navigate the Google Analytics 4 Admin Panel like a pro, master Account Settings for your needs, and unravel the potential of Data Streams. The course covers how to leverage Events for actionable insights, build targeted Audiences, and utilize Audience Triggers to maximize marketing efforts. You'll tackle the complexities of Debug View, Data Filters, and Alerts, tools essential for maintaining data integrity and making informed decisions.


The true gem of this course lies in its practical examples for Google Analytics 4 and Google Tag Manager. You'll learn not just to arrange reports, but to read and interpret data, turning numbers into narratives. The exploration of Custom Reports, Page Analyzation, and Custom Page Reports opens up new avenues for data-driven strategies.


Beyond the basics, the course propels you into advanced topics with ease. You'll master High-Quality Traffic acquisition, delve into Google Signal & Demographics, and conquer Campaign Tracking. The Google Analytics 4 Advanced chapter and Google Tag Manager sections not only cover the what but the how, with practical guides on tracking leads, form submissions, and crafting recommended events.


What sets this course apart is not just the breadth of topics covered, but the depth with which they're explored. From Login Event Code integration to mastering Purchase Events, you're not just learning to use GA4 and GTM; you're becoming adept at harnessing their full potential for transformative digital marketing strategies.


In summary, this course doesn’t just teach; it empowers. It’s an investment in yourself that delivers a better future in the field of Digital Marketing and Performance marketing. Whether you're aiming to elevate your own project or bring invaluable insights to your organization, "Mega Google Analytics 4 + Google Tag Manager for Beginners" is your gateway to becoming a digital marketing maestro in the modern analytics landscape.

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Instructor Details

Pouya Eti

Pouya Eti is a passionate educator, entrepreneur, and digital marketing expert with a mission to inspire and empower others to reach their full potential. With a background in computer science and a wealth of experience in the tech industry, Pouya has honed his skills in various areas, such as web development, programming, and online marketing.


As the founder and lead instructor at Rad Group, Pouya offers a range of high-quality courses designed to help students develop their skills and gain valuable insights into the world of technology and digital marketing. His extensive knowledge and experience in these fields have led him to create engaging and informative courses that cater to a wide range of skill levels, from beginners to advanced learners.


In addition to his online teaching and content creation, Pouya is actively involved in the entrepreneurial world. His innovative thinking and problem-solving skills have contributed to the success of several startups and projects. Pouya's passion for technology and learning, combined with his desire to share his knowledge, make him a highly sought-after expert and educator in the tech community.

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Reviews

4.8

337 ratings on Udemy

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By renuka mandal on 8/23/2026

I am currently learning digital marketing and want to improve my practical knowledge of Google Analytics 4 (GA4). I have experience working with digital marketing activities such as Google Ads, social media marketing, email marketing, and SEO. I chose this course to understand how to track website traffic, user behavior, conversions, and campaign performance using GA4. This course will help me make better data-driven marketing decisions and develop my skills for my current work as well as future career opportunities.

By Alex Oghenero Omare on 3/2/2026

Your explanations are clear and thoughtfully delivered. You anticipate where learners might struggle and take the time to restate or clarify concepts in a way that makes them easier to understand. I’m really enjoying the course and gaining a great deal from it.

By Tio Oktaviana Soedarsono on 5/10/2025

Clear explanation, step-by-step process, speaker is very informational. Overall, I like the flow and structure of this course. Thanks a lot!

By Achmedicus on 3/9/2025

Useful course for people who used the old Google analytics who had no idea what to do to convert them. I deleted them all and started over.

By Jeffrey Klein on 10/24/2024

I learned a lot about GA4, and I am already using it on my site. The instructor is great. I highly recommend this to anyone looking for a clear, informative, and broad-based instructional course on GA4, from beginner to expert.

By Anonymized User on 8/21/2024

Really good course! I tried a few other courses about Google Analytics on uDemy, but this one was the easiest for me to understand. Mr. Eti's voice is easy to follow, and the way he explains functions and their importance makes it easy for me to comprehend-both aspects I was lacking from other courses. Another important detail is that you can follow along every step of the way, which I need, otherwise I'll forget, lol. His content has very good video and sound quality, and the information is current as of today.

By Anonymized User on 8/14/2024

Very well laid out and explained. There is so much in Google Analytics and this makes it more understandable, at least to some degree. He also gives good examples on metrics to look at and what they might mean. Well done and thank you.

By Tamrun Beath on 8/14/2024

content is well explained in short focused lessons. If I want to review something in particular the lesson only talks about that particular thing so thats really easy.

By Mikołaj Bubin on 5/3/2024

Really good course. From the beginning to the end, everything was so clear and easy to learn. This is exactly what I expected. I recommend for everyone, who wants to explore GTM and GA from the basic.

By Babak Majdpour on 4/19/2024

5 stars! This course made GA4 clear & actionable. Great instructor, up-to-date content! A must for anyone using GA4 and Google Tag Manager.

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