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The Ultimate Google Analytics Course For Beginners 2026 (Udemy.com)

Learn how to use Google Analytics to grow your business. Taught by an award-winning Digital Marketing agency owner. GA4

Created by: Joshua George

Last updated September 2026

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What you will learn

  • Learn how to use Google Analytics to measure and Improve your websites performance
  • Learn how to set up goals to measure your businesses success
  • Learn how to track results from specific marketing activities
  • Learn how to segment your data to discover unique business Insights
  • Learn how to set up Ecommerce tracking
  • Learn how to set up event tracking
  • Learn how how to find out what sources and channels send you the highest quality traffic
  • Learn how how to find out what pages are the most popular on your website

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Overall Score : 94 / 100

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Course Description

Learn how to use Google Analytics from an award-winning Digital Marketing agency owner.

UPDATED FOR 2026:
This course has just been updated and is based on the new version of Google Analytics called GA4.

Google Analytics is the most popular Web Analytics tool in the world and is installed on at least 10 million websites!

This course will teach you how to use the tool to measure and improve your websites performance.

Inside the course, you’ll learn:

  • What Google Analytics is and Why It’s so Important

  • The Two Different types of Google Analytics Accounts You Can Have

  • How To Set Up A Google Analytics Account & Install The Tracking Code On your website

  • Learn how to get access to a real demo account with data you can play around with

Find out the answers to the most commonly asked questions people typically have like:

  • How To Find Out How Much Traffic Your Website Gets

  • How To Find Out What Country Your Traffic Is Coming From

  • How To Find Out What Pages Are The Most Popular On Your Website

  • How To Find Out What Sources & Channels Send You The Highest Quality Traffic

  • How to Track Results From Specific Marketing Activities

Expand your knowledge even further and you’ll learn:

  • How to Segment Your Data To Discover Unique business Insights

  • How to Set Up Custom Dashboards

  • How to Set Up Goals To Measure Your Businesses Success

  • How to Set Up Ecommerce Tracking

  • How to Set Up Event Tracking


and so much more!


Fact:

Google Analytics is used by:

  • 64% of the Top 500 US Retailers

  • 45% of Fortune 500 companies,

  • 55.9% of the top 1 million domains.


If you're serious about any form of Digital Marketing then Google Analytics is your best friend.


MONEY-BACK GUARANTEE

Before we go any further, let us just say, I don’t want you to be disappointed.

If you don’t like this course for any reason, you can get a full refund in the first 30 days, which is backed by Udemy’s 30-day guarantee, with no questions asked!

This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed.

Invest in your business today and never look back.

Enrol now.

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Instructor Details

Joshua George

Joshua is the founder of the Award Winning SEO Agency in the UK called ClickSlice. Joshua originally got involved with SEO as an end result of selling on eBay.  He loved selling on eBay but hated paying the eBay commission fees. Instead of paying eBay every time he sold an item he decided to make his own website where he could sell as many items as he wanted without paying any fees.

After building the website he noticed his site was nowhere to be found in Google and no one was buying his products.

As you do, he started to Google things like “how to get my website higher in Google” and stumbled across SEO in 2016.

Joshua remembers this day like it was yesterday and says whilst smiling “Sept 13th 2013, the day I stumbled across SEO. I knew from this point on my future would take a different direction”.

This was the date Joshua started learning exactly how SEO works. He mastered the skill within 3 years and now regularly helps business owners in the UK rank higher in Google and generate more revenue.

SEO is forever changing, to stay on top of your game you have to constantly be trying and testing new things. Joshua regularly attends SEO conferences across the world to ensure he’s always updated on the latest Google algorithm updates and trends. He spends most of his time as an SEO consultant For businesses in London.

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Reviews

4.7

2,103 ratings on Udemy

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By Brian Almond on 8/6/2026

A very informative course and very knowledgeable about the advanced uses of Google analytics. Slightly too much information to take in all at once, only retained about 60%. But great resource to refer back to when needed.

By Lizelle Van Jaarsveld on 2/12/2026

This is a great course for any beginners who have no knowledge of Google Analytics. It's easy to understand and the presenter clearly knows his subject well. I would recommend this course to anyone who wants to know more about Google Analytics.

By Runpei Wang on 2/26/2025

It's useful for a rookie, but it doesn't seem to take care of newbies using the tag manager, new accounts will always encounter some bugs or setup problems with the tag manager. For example the variables, it doesn't show up after I set it up.

By Matthew Celaya on 5/10/2024

This was a great course for someone like myself who has never used Google Analytics. I recommend creating a dummy website and the accounts that Joshua uses to better follow along and apply your knowledge as you go. Definitely recommend!

By Leo Hill on 8/8/2023

JG, I REALLY appreciate all the effort and value you put into your courses! I always learn so much. I took Google's GA course before starting your GA course, so I can tell you are giving us great info on how to use GA. I love you, Man! And I am tempted to take all of your courses.

By Doug Grim on 7/25/2023

As usual, Mr. George goes above, and beyond making the information easy to understand, but put in context that is powerful and useful. I highly recommend any of his courses to get yourself a leg up on the competition.

By Lameez Fredericks on 3/20/2023

Exceptionally helpful and easy to grasp. I'm in the marketing space and looking to grow and learn more. It's been intimidating but this course has been fantastic in educating me and instilling the needed confidence to push forward in my career

By Ellie Kingswell on 11/27/2022

You've saved my bacon, Joshua! Therefore, I can't thank you enough for sharing your knowledge on Udemy. In a few short weeks, I have gone from breaking out in cold sweats at the mere thought of Google Analytics to LOVING IT! You make the topic interesting and easy to understand, and you've brought out the inner nerd in me. My job as a creative is to embellish and sometimes make 'bad news' sound exciting, but numbers (and data) don't lie (and I'm happy for this reminder).

By Samuel Asomaning on 6/1/2022

Great over the shoulder teaching. Lecturer is audible and clear. Great teaching speed. Have learnt so much in google analytics, seeing as I am a beginner with no knowledge of it at all. Now I have a basic understanding of how everything works and know my way around. and I'm not even done with the course!!!. cant wait to be done. So excited. Really hope I land a remote entry level job after learning all this. I'm from Ghana by the way, so any of you reading this can please hook me up with some remote entry level jobs. Much Appreciated!

By Deepak Kumar Prakash on 7/3/2021

Fantastic awesome course. You’re the best when it comes to tutoring. Super effective course. My only feedback to you is “Please do courses on WORDPRESS and HUBSPOT ” This will help me get a digital marketing job. Thank you a billion times for this course my friend.

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