11 Best + Free Digital Marketing Courses & Certification [2020][UPDATED]

As featured on Harvard EDU, Stackify and Inc - CourseDuck identifies and rates the Best Digital Marketing Courses, Tutorials, Providers and Certifications, based on 12,000+ student reviews, public mentions, recommendations, ratings and polling 5,000+ highly active StackOverFlow members. Learn more

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Marketing in a Digital World
Best Free Course

1 )

Marketing in a Digital World (2017)

The University of Illinois and Coursera combined forces to present this course in digital marketing. It looks at digital tools, modern strategies and the impacts of current events on marketing.
    • Most recent update (at the time of this review) was April 2020, making it ultra-recent.
    • Course is part of an MBA program.
    • Course takes classic product marketing concepts and transforms them into digital marketing strategies.
    • Course is part one of seven. Completing the series is expensive and cumbersome.
    • Course will need perpetual updates to stay relevant. Always check the latest version before committing.
    • Use of older concepts can sometimes feel dated.
Inbound Marketing
Best Practical Course

2 )

Inbound Marketing (2016)

Hubspot Academy offers this free certification course on inbound marketing. It covers modern techniques for cultivating and curating leads as well as content creation and social promotion. Its split over 10 lessons of interactive learning that leads students to successful techniques for marketing.
    • The core tactics of inbound marketing fill gaps and modernize concepts that are lacking in competitive courses.
    • Overall course length is extremely accessible without skimping on information.
    • Teaches holistic strategy that works in concert with sales and other departments.
    • Hubspot certifications have mixed value. Some employers care. Others dont.
    • Content is extremely dry, especially considering marketing is supposed to be appealing.
    • Certificate comes easily and may feel unearned.
Digital Marketing Tutorial For Beginners
Best Crash Course

3 )

Digital Marketing Tutorial For Beginners (2019)

Simplilearn offers this one-hour tutorial via YouTube. Its a brief overview of the core concepts of digital marketing that teaches enough to help students venture forward in one of the most prolific industries of todays world.
    • It is short and sweet. At 1 hour and 17 minutes, its hard to find a shorter professional tutorial that is worth completing.
    • Simplilearn offers a host of supplemental resources that expand learning considerably.
    • With supplemental resources, students can gain proficiency in many marketing execution tools.
    • At 1 hour and 17 minutes, tutorial leaves a lot of information uncovered.
    • Video pace is slow.
    • Video has a short garbled section near the 9:30 mark.
Best NEW Course

5 )

FREE Digital Marketing Course (2019)

Watch all the videos of this playlist to become a pro digital marketer for FREE.
The Beginner's Guide to SEO
Best Text Based Course

6 )

The Beginner's Guide to SEO (2018)

You'll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts.This guide is designed to describe all major aspects of SEO, from finding the terms and phrases (keywords) that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site.The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference. Free SEO education is also widely available on the web, including in guides like this! (Woohoo!)Combine this information with some practice and you are well on your way to becoming a savvy SEO.
Best Advanced Course

7 )

Advanced Google Analytics (2017)

Advanced Google Analytics walks you through how data gets collected and processed into readable reports. You'll learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data that's specific to your business. The course will also demonstrate more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.

8 )

Become a Digital Marketer (2017)

Gain real-world experience running live campaigns as you learn from top experts in the field. Launch your career with a 360-degree understanding of digital marketing.
Online Marketing Foundations

9 )

Online Marketing Foundations (2018)

Learn how to promote your business effectively online and develop a targeted online marketing strategy that engages potential customers throughout the digital landscape. In this course, Brad Batesole explains today's digital marketing techniques in simple terms, demonstrating how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display.Brad shows how to evaluate your website and identify conversion goals, measure and interpret website analytics, get the most out of SEO, and set up your first text and display ads. See how to connect with communities on the leading social networks, learn best practices for developing and distributing video marketing content, and find out what makes an email marketing campaign successful. This course also covers content marketing, mobile marketing, and influencer marketing, as well as recommendations for expanding your digital marketing skillset. Upon completing this foundational digital marketing course, you'll be equipped with skills and strategies that can help you navigate today's online landscape and develop a smart plan of action.
Introduction to Social Media Advertising - Learn with Buffer

10 )

Introduction to Social Media Advertising - Learn with Buffer (2017)

Social media advertising is one of the most powerful ways to connect with customers and drive marketing impact. Are you ready to unlock potential for your business?Join Buffer Social Media Strategist Brian Peters for an engaging and friendly class on the essentials of social media advertising. This is a one-of-a-kind, tactical class that will take you from "zero to sixty," giving you the confidence to make decisions that set you up for success.Lessons include:Demystifying key terms and vocabularySetting campaign goalsTargeting audience segmentsDeveloping compelling copy and visualsIterating and optimizing campaigns for long-term successThis introductory class is perfect for marketers, brands, small business, freelancers, and everyone looking to harness the potential of paid social advertising. By the end, you'll be ready to run your first social media ad campaign and connect with customers, convert views into action, and drive impact for long-term business success!

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