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Copywriting: Master Content Writing & Copy Writing (Udemy.com)

Copywriting that Sells: Social Media, Email Marketing, Websites + Landing Pages, Content Writing, Freelance Copywriter

Created by: Video School

Last updated October 2025

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What you will learn

  • Copy Writing that Sells: Social Media, Headlines, Email Marketing, Websites & Landing Pages, Content Writing, Copywriter
  • You will learn how to write the best copy for any part of a business or marketing campaign
  • Write better headlines that catch more attention
  • Write better copy for website landing pages
  • Write better promotional emails and product announcements
  • Write better social media posts that get more engagement
  • Write copy for audio visual content such as YouTube videos, commercials, and viral campaigns
  • Craft a complete campaign roll out strategy
  • Build a portfolio and get clients as a copywriter
  • Create a brand voice and style that works to sell
  • Understand your market and competition to better write copy
  • Know the difference between B2B and B2C marketing
  • Come away with a complete understanding of modern copywriting

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Course Description

Do you want to learn copywriting so you can better grow a business, make more sales, and engage with customers?

Whether you have your own business, work for another business, or want to get a job as a copywriter, this course will cover everything you need to know to master copywriting in the modern world.

What sets this copywriting course apart?

Not only will you learn modern best practices of a copywriter, you will also learn how to put together a complete marketing campaign for any type of business, brand or product launch.

By the end of this course you'll know how to write better copy for emails, social media posts, marketing campaigns, video content, web pages, and more.

Enroll today and get instant access to:

  • 5 hours of premium video content

  • Downloadable copywriting activity workbook

  • Downloadable course slides with all our tips & best practices

  • Fun practice activities

  • Copywriting templates

  • Premium instructor support

  • Lifetime access to course updates

With this copywriting course, you will learn how to:

  • Structure an effective marketing campaign

  • Create a brand's voice and style

  • Analyze the market and competition

  • Write Business to Consumer (B2C) and Business to Business (B2B) marketing content

  • Write great headlines that instantly capture attention

  • Write better webcopy for landing pages with effective calls to action

  • Write promotional emails and product announcements

  • Write better social media posts that create more engagement with your followers

  • Write for audio visual content such as YouTube videos and viral posts

  • Get clients and land a job as a copywriter

  • and so much more!

Who is this course for?

This copywriting course is for anyone looking to start a new campaign from scratch for their personal business, brand or start up. This course is great for beginners who want to learn the ins and outs of copywriting and get their start in the profession, and marketing professionals looking to sharpen their skills.

Everyone who takes this course will come away with the knowledge and skills to write the best copy for any part of any campaign, and how to start landing projects and building your professional portfolio. You will also come away with a comprehensive strategy and effective copy, that can be utilized across all platforms for your own personal campaign.

Who are your instructors?

This copywriting course is led by two instructors: Brian Birmingham, a professional copywriter who currently works in the film, television and gaming industry writing ad content, special shoot scripts, print copy and more; and Phil Ebiner, a video producer and online content creator who has sold products to millions of people around the world.

If you want to quickly and easily learn copywriting, this is the course for you.

Cheers,

Phil Ebiner & Brian Birmingham

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Instructor Details

Video School

Learn creative skills, from absolute beginner to advanced mastery. 

Video School exists to help you succeed in life. Each course has been hand-tailored to teach a specific skill from photography and video to art, design and business.

Whether you’re trying to learn a new skill from scratch, or want to refresh your memory on something you’ve learned in the past, you’ve come to the right place.

Education makes the world a better place. Make your world better with new skills!

Our courses can be watched 24/7 wherever you are. Most are fully downloadable so you can take them with you. You can also view them on mobile devices with the Udemy mobile app.

All courses have a 30-day money-back guarantee so that you can check it out, make sure it’s the right course for you, and get a refund if it’s not!

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Reviews

4.5

1,560 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Rennae Chapman on 2/6/2026

Honestly, I think the content was useful however, I will need to revisit it as I really struggled to connect with the tutors. I have done several courses through Udemy and I have found this particular course the hardest to keep concentrated with and after a reflection, I think this is due to how one of the tutors delivers the session. Through observation, I have found the online tutors on Udemy to have a lot more energy within their delivery, which I think helps when you learning online.

By Shehzeen Arif on 8/22/2025

I found this course very useful in building my copywriting skills. The real-life examples, case studies, and exercises were excellent ways to apply the knowledge and understand the concepts more effectively. I also really enjoyed the friendly and engaging tone in which the course was delivered. Thanks a lot for creating such a practical and enjoyable learning experience, and for sharing your expertise in a way that feels easy to follow and apply.

By Tia Randolph on 11/12/2024

I recently completed the “Copywriting that Sells” course and found it to be an incredibly valuable experience. The course is well-structured and covers a wide range of topics essential for any aspiring or seasoned copywriter. One of the standout features of this course is the engaging workbook and practical exercises. These hands-on activities not only reinforce the concepts taught but also provide a great opportunity to apply what you’ve learned in real-world scenarios. The workbook is thoughtfully designed, making the learning process interactive and enjoyable. However, I felt that the course could benefit from the inclusion of quizzes to test retention. While the exercises are excellent for practice, quizzes would help ensure that the material is being retained and understood thoroughly. This addition would make the course even more comprehensive and effective. Overall, I highly recommend this course to anyone looking to enhance their copywriting skills. The content is rich, the exercises are engaging, and the workbook is a fantastic resource. With the addition of quizzes, it would be a perfect learning tool.

By Maria Lee on 10/5/2024

I've been so stuck in a rut of just doom scrolling on social media, on my phone, and just feeling so blah. With this course, I feel like my brain is getting a HUGE gulp of oxygen it needs, and the feeling of life's wheel gaining momentum TO move forward! I love the step to step, fast paced, yet slow enough to follow along without getting overwhelmed divided chapters. I also really appreciate and am so grateful for all the examples and the tools for success are GIFTED to those who take it! Yes. I do see it all as a gift! Thank you!!!

By Daniel G on 9/14/2023

Overall a good course and has value for folks new to copywriting. There are some well organized examples and helpful exercises throughout the course. On the other hand, at times I felt like I was back in college, listening to a boring lecture...so make a pot of coffee if you've had similar experiences... Also, while their covering of "The Economist" was insightful on what particular companies use for their copy, I felt they went overboard on their praising of a highly politically biased company which often times churns out inconsistent economic theories. I was also turned off by their reference to the Woke NFL commercials as a reputable source for good copywriting. I know that's what were inundated with in the news these days, but I was hoping for more of an emphasis on copywriting, rather than a regurgitation of the daily news. But besides that, the class does have some golden nuggets. And the last section regarding AI chat is a nice bonus to round out the course. Especially since it is--whether we like it or not--the future. To quote Phil Ebiner, "they're coming for our jobs!" :)

By Zebedee Franklin on 8/10/2023

This is one of the best and most valauable courses I have undertaken with Udemey. Both Phil and Brian are excellent teachers, providing real life examples, acase studies, exercises to get you thinking. I am currently looking to completely overhaul my plans for a male trauma coaching business, not an easy subject to broach and especially when I want to take a very different approach, I will be looking out for other courses that you showcase and have no hesitation in recommending this course. First Class. Thank you both very much.

By Andrea T on 2/8/2022

This course was a good starter course for copywriting, explaining what it is and the basics of it. I think this course is more tailored for people with their own small businesses who will be handling their own marketing and copywriting rather than someone (like me) just trying to learn some new skill before going freelance or starting at a company. It still makes for a solid foundation and Brian gives some good insight as to how copywriting for a company looks like in general while Phil gives insight into further marketing for your own business. The exercises were also great for brainstorming and practicing what you just learned but there isn't a great way to get feedback. Perhaps it is the constraints of Udemy that prevents this (this is the first course I've taken), but I would have loved to be able to upload a sample of what I wrote in the exercises to get feedback from the instructors. There is an option to copy/paste onto the Q&A section from a computer but I don't believe that is super convenient for either the student or instructors. Also, I did upload an exercise but I did not receive feedback at all, so it's more likely to get missed it seems. Overall, I think it was a good course and definitely worth the price I paid.

By Susan Dicandilo on 12/19/2021

Another one of Phil Ebiner's courses completed. Thank you to Brian for sharing your expertise in the field of Copywriting. Thank you Phil for sharing the case studies, knowledge and experience of running your own business and incorporating them into this course. I have gained valuable information which will help me during the process of setting up my website and social media site. Thank you again guys.

By Kseniia Subbotina on 7/29/2021

I've already passed a couple of courses on copywriting, but this one is the best so far. The greatest thing about it is that this course has a lot of up-to-date case studies and examples of how copy is used in cinema, ads, on websites, etc. nowadays. Another nice thing about this course is that it has a sleek structure and is built around a real-life project that you can practice at, meaning it's not theory-only. Plus, you can improve not only your copywriting skills per se, but dive a bit deeper into the whole content marketing field (including how audio-visual content or pictures on social media work) as well but with a focus on copy. It pretty much covers all the basic topics a copywriter should know about.

By Erin Starks on 6/23/2021

This class was very valuable to me! I appreciate all of the insight they shared and the exercises were really helpful in solidifying the information. I super appreciated the extra step of seeing what they did with the exercises. My only somewhat negative comment is that the last 10 seconds of most videos didn’t play… the countdown continued but the image was frozen and no sound. The issue might be with my device. I don’t feel like I missed anything but it’s always better to not have glitches if possible, obviously. Thank you both so much for this great content!!!

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Overall Score : 90 / 100