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Licensed Digital Marketing Master™ with IIDM certification (Udemy.com)

Foundations of Digital Marketing

Created by: International Institute Of Digital Marketing

Last updated November 2024

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What you will learn

  • Understand the basics of digital marketing, including its key concepts and terminology.
  • Gain knowledge of consumer behavior in the digital space and how it impacts digital marketing strategies.
  • Understand the fundamentals of SEO
  • Develop skills in creating content and implementing digital marketing strategies
  • Explore tools and platforms used in digital marketing, such as Google Analytics, social media management tools, and AI.
  • Gain practical experience through hands-on exercises, case studies, and real-world projects to reinforce learning.
  • Learn best practices on how to create and optimize digital marketing campaigns for maximum effectiveness and ROI.

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Overall Score : 98 / 100

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Course Description

Note: This course includes a hands-on project to reinforce your understanding. You can choose a project that's relevant to your current role or a client you're working with. Remember to stick with the same project for the duration of the course.


International Institute of Digital Marketing ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed - a foundation with the ability to be built upon and developed with time.


This is a hybrid course, which means it is a more hands-on experience than you would find in most online courses. Each lecture will include lecture notes, activities, and resources that will serve as your guideline on how to successfully complete the lecture.


This course consists of;

  • 40 Lecture Videos

  • 41 Assignments to be submitted to IIDM

  • 11 Quizzes

  • 11 Downloadable Materials

  • 46 External Resources

  • Practical Social Media Marketing and Content Creation

  • Practical Marketing Strategies and SEO

  • Learn to create successful Paid Advertisements on Facebook, LinkedIn and Google.


Licensed Digital Marketing Master™ (3 Months Intensive Certification Program)

What’s Digital Marketing all about? How do you reach customers? How does it differ from traditional media, and how can the new and old work together create a water-tight campaign that speaks its truth across any and every channel? This extensive, in-depth course takes you through all the basics, helps you explore the buyer journey and stay rooted in practice, keeping goals clear and attainable through perseverance and intelligent design.


Comprehensive 3 months of training

  • Introduction to Digital Marketing

  • Market Research

  • Content Marketing

  • Social Media Marketing

  • Search Engine Optimization (SEO)

  • Introduction to Artificial Intelligence

  • Affiliate Marketing

  • Digital Marketing Strategy

  • Introduction to Paid Advertising

  • A/B Testing

  • Reposting Strategy


IMPORTANT!
Kindly contact us via email before you start your learning journey. We will provide you with Google Drive access for your learning materials and evaluation for the certification upon completion. Contact us here: support@theiidm.org

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Instructor Details

International Institute of Digital Marketing ™ is an impact non-profit certifying body representing more than 20,000 influential brands, we help our members become more effective digital marketers, build stronger brands, and drive industry and societal change through our CMO-endorsed Growth Agenda.


Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.


IIDM puts forth the energy, devotion, and strength to make Digital Skills and the principles of Digital Marketing available and accessible to anyone and everyone who needs to develop their marketing skills in the digital age. We work to achieve this through our four core values:

Seek new methods, strategies, technologies, and venues for enhancing learning, marketing, and ourselves

Establish a better foundation for learning digital skills far into the future

Build a better world of marketing through reaching new people and encouraging constant learning and evolution

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Reviews

4.9

633 ratings on Udemy

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By Santosh Singh on 9/11/2023

The course is good for anyone who want to learn teh foundations of DIgital Marketing . The engaging excercises and assignment makes it an actual course and not just set of videos. The recorded videos are also very well paced. Good expericne till now

By Clara Orange on 8/21/2023

This was a great course it introduced me to many concepts, techniques and apps I had never heard of before. Like backlinks, How to make social media images, Canva and how to use it. Automation tools for social media marketing like Heropost, using AI to make social media posts, Google My Business, LinkedIn Adverts, Reposting Strategies, how to make professional social media images. etc.

By Brian Barnes on 4/2/2023

Extremely professional. Moreso than most classes on this platform. Update: Halfway through and I just received my first certification, Content Marketing Master, today. Gotta say, it feels pretty dang good!

By Adewale Kukoyi on 2/19/2023

I'm loving it! The videos are very clear and informative. Great intro to the field of digital marketing and I appreciate how the modules build on one another.

By Afolakemi Jedidiah on 2/10/2023

Yes. This course is a good match. Taking this course has given me the opportunity to learn why I need to plan my content, be more organised and employ SEOs. I have also discovered new tools for podcasting and how to present my podcast better.

By Holman Arevalo Arias on 7/30/2022

Excellent! I landed on a job in Digital Marketing before completing the course, your internship was definetily the foundation I needed before starting my digital marketing journey. thank you for all the effort you put into your courses.

By Narges Maghsoodi on 7/16/2022

Thanks a lot for this opportunity and this perfect course .This course is actually informative and highly detail oriented. Literally It is a very practical course that leads us step by step to be digital marketer .

By Anna Zemlianaia on 4/17/2022

I'm so grateful for this opportunity with IIDM. This course was very resourceful, well structured and fun! Using online space was never that easy and not stressful at all. Best Regards, Anna

By Christen on 3/25/2022

The lecture was a little fast I had to replay the video multiple times before I could fully understand what was being said.

By Niksha Ramnath on 3/9/2022

Personally this is the first course that I have been able to learn so much from in such a short period of time. It is interesting and they make it easier for us to learn. I am really enjoying this course.

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