Web Development
Python
SQL
JavaScript
Data Science
Artificial Intelligence
IT & Software
IT Certifications
Hacking
Arduino
AWS
3D Modeling
Graphic Design
Photoshop
Drawing
Digital Painting
UX Design
Business
Data Analysis
Communication Skills
Project Management
Leadership & Management
E-Commerce
Digital Marketing
Social Media Marketing
Marketing
SEO
Google Analytics
Branding
Office Productivity
Excel
Finance & Accounting
Bitcoin
Video Editing & Animation
Photography
Adobe Premier Pro
Adobe Lightroom
Personal Development
Health & Fitness
Music
Guitar
Teaching & Academics
Language Learning
Engineering
LifestyleMarketing in a Digital World
The University of Illinois and Coursera combined forces to present this course in digital marketing. It looks at digital tools, modern strategies and the impacts of current events on marketing.
Created by: Aric Rindfleisch
Produced in 2017
Quality Score
Overall Score : 100 / 100
Course Description
Digital Marketing Awards Best Free Course
Pros
Cons
-
- Most recent update (at the time of this review) was April 2020, making it ultra-recent.
- Course is part of an MBA program.
- Course takes classic product marketing concepts and transforms them into digital marketing strategies.
-
- Course is part one of seven. Completing the series is expensive and cumbersome.
- Course will need perpetual updates to stay relevant. Always check the latest version before committing.
- Use of older concepts can sometimes feel dated.
Instructor Details
- 5.0 Rating
689 Reviews
Aric Rindfleisch
Aric Rindfleisch is John M. Jones Professor of Marketing, and Executive Director of the Illinois MakerLab at the University of Illinois at Urbana-Champaign. He received a PhD from the University of Wisconsin-Madison and an MBA from Cornell University. He has also served as a faculty member at the University of Wisconsin-Madison, University of Arizona, Tilburg University, and Korea University and worked for J. Walter Thompson-Japan, Millward Brown, and the US Army. Professor Rindfleisch is an award-winning scholar and serves as an editor and review board member for several leading marketing journals. He has also won several teaching awards, including being recently named by Princeton Review as one of "The Best 300 Professors" in America.
More Digital Marketing courses
Licensed Digital Marketing Master™ with IIDM certification (2024)
4.9 (633 Reviews)
Provider: Udemy
Time: 7.8h
$199.99
Commercial Photography Marketing Masterclass (2023)
4.9 (109 Reviews)
- Provider: Udemy
- Time: 4.4h
$89.99
The "Best" Startup Pitch Deck - How To Raise Venture Capital (2014)
4.8 (1,293 Reviews)
- Provider: Udemy
- Time: 3.6h
$84.99
Affiliate Marketing For Beginners - NO Website Formula (2023)
4.8 (422 Reviews)
- Provider: Udemy
- Time: 10.4h
$79.99
Digital Marketing: SEO, Web Traffic, Content & Social Media (2024)
4.8 (171 Reviews)
- Provider: Udemy
- Time: 1.9h
$19.99
Blogging For Beginners: Start, Grow and Monetize (Sinhala) (2026)
4.8 (159 Reviews)
- Provider: Udemy
- Time: 6.9h
$10.99
Reviews
By Osama K A on 31-May-19
A really useful course, which contains new information about 3D Printing, and some new strategies for digital marketing. If you are new to digital marketing, I advise you to start with this course.
By Filip F on 29-May-19
I really like the way, how the course is structured. You can learn lots of things. You should go and enroll. Please, only one thing, if you would like to only receive the certificate in short time, don't enroll. I have seen and read lots of submissions, that weren't written well or they were plagiarism! Be honest and take a time to think about thoughts and your answers, please.
By George T on 18-Apr-19
It's a wonderful learning experience with the concepts and the applications of digital marketing. As a experienced marketing/sales people, this course is really useful to refresh what I learned/did before and give me some ideas about what I am going to implement in the future.Only one suggestion, if some cases in 2018/2019 can be updated, that would be perfect!!
By Ashish S on 15-Apr-19
Nice course, I enjoyed learning about how digital is making changes to the traditional marketing landscape, the new trends that are coming and some innovative companies that are leading the way.
By Debbie M on 14-Apr-19
I like the course and I think it is a course that you really need to think and be creative on the marketing strategy. I really like those case studies in the real world that you see different business try to do something to fulfill the world of digital marketing. It is an easy course for the beginner to understand the marketing world
By Bénédicte M on 11-Apr-19
Very interesting course, easy to follow on the internet, with a lot of different materials : lectures are good, reading very interesting and well chosen, interviews help widening the subject. Only critic is that examples are US-oriented.
By Miguel A P M d S on 10-Apr-19
Very good course, to lear about digital marketing and new ways to do marketing
By Marina on 8-Apr-19
Great marketing insights and a very clear style of video mentorship. Thank you, Coursera, for the possibility to become a remote student of the University of Illinois!
By Julija V on 8-Apr-19
Course in general is interesting and worth to take if you are really beginner in marketing. If you some experience - treat it as collection of ice additional materials to read. My suggestion to professors would be to update digital courses, as situation is changing really rapidly and 2-3 years make a big difference. Most of cases and materials were latest of 2014.
Showing 12 of 689 reviews
Could not load more reviews.
- Video Duration:
4h - Price: Free
- Provider: Coursera
- University:
University of Illinois at Urbana-Champaign - Year:
2017 - Level:
Beginner - Language:
English - Certificate:
Yes
Coursera Coupon Price Tracker
