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Google Ads Introduction 2026: Google Tag And Ad Retargeting (Udemy.com)

How to set up Google retargeting ads with the Google Tag. Retargeting ads are typically highly converting and cheapest

4.4
117 reviews

Created by: Alex Genadinik

Last updated September 2026

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What you will learn

  • Set up Google Ads in 1 hour
  • Clear and easy-to-follow explanations
  • Made simple for beginners
  • Google Ads retargeting ads
  • Google Ads and Google Tag setup
  • Google Ads for a local business
  • PERSONALIZED HELP from the instructor: Join OFFICE HOURS Zoom call with the instructor and students to ask questions directly
  • WORLD-CLASS student support: I answer 99% of student questions within 24 hours

How it compares

Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:

  • Rating4.4 out of 5higher than 42% of them
  • Reviews117#341 of 419 by number of reviews
  • Length1.4 hoursshorter than 85% of them
  • Last updatedSeptember 2026more recently than 98% of them

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Course Description

This course is an introduction to Google Ads, especially how to do Google Ads retargeting.

Retargeting is running ads to people who have already visited your website. People who visited your website are considered "warm leads" who have already shown some interest in your site.

Targeting "warm" leads in better than targeting "cold" leads who know nothing about your business. Warm leads who click your ads and come back are more likely to engage with your business and are typically cheaper to target.

This course is relatively short so you should be able to set everything up in one day and begin running your ads.

INSTRUCTOR BACKGROUND

I've been an entrepreneur for 20 years, have coached 1,000+ entrepreneurs in person, taught 1,000,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.

RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT

If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because

1) I care about my students.

2) I feel a responsibility to make sure that students get their money's worth from the course.

CERTIFICATE OF COMPLETION WHEN YOU FINISH THIS GOOGLE ADS COURSE   

When you complete 100% of the videos in this Google Ads course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your Google Ads expertise, and that you have completed a certain number of hours of Google Ads instruction.

MONEY-BACK GUARANTEE

The Google Ads course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed just like I've done for thousands of my other students.

Invest in your future. Enroll now.
Read More Beginner Beginner Level product length iconTime: 1.4h

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Instructor Details

Alex Genadinik

One of the best teachers in the world because I teach with my heart. I help people get real results, many of whom have reached 7- and 8-figure businesses that I transparently showcase in my courses.


INSTRUCTOR BACKGROUND


3-time bestselling Amazon author, 20 years of successful entrepreneurship experience. Passionate instructor caring deeply about helping students reach full potential.

A number of my books are used in major US universities and high schools.

My current professional interests include Emotional Intelligence and productivity. I am constantly exploring ways to accomplish more with less time.

Additionally, I am interested in SEO, digital marketing, and creativity.

Originally from Ukraine.


COMMITMENT TO STUDENT SUCCESS


I go the extra mile to help students.

Education is more than acquiring knowledge or getting a job. True education is a beautiful experience, enriching your inner life while making your dreams a reality.

Invest in yourself, and give yourself the gift of elevating your life with world-class education, assisted by a caring and experienced instructor who supports you on your journey.


TEACHING AND COACHING HIGHLIGHTS


- 20+ time Udemy bestselling instructor.

- 10+ years of teaching experience.

Read More

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Reviews

4.4

117 ratings on Udemy

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By Alice Bedward on 11/14/2025

Course would benefit from an update to cover Google Tag/unified tracking.

By Anonymized User on 5/23/2024

Very helpful. It makes a complex topic of google ads much easier to understand than other trainings I have come across before.

By Anonymized User on 5/23/2024

Easy to follow and it is making Google ads easy to understand. As I go through the lectures, they build on top of each other, and I feel that I am progressing through it well.

By Anonymized User on 5/18/2024

Very to the point Google Ads training. From the second video, the course already jumped into exploring Google ads, and helping me make sense of it. I like the updates to the course since I last logged in.

By Michal Tománek on 2/29/2024

Great course. However from the title a kinda expected to be more focused on the topic of retargeting. But still, fullfilled what was promised

By Anonymized User on 2/22/2024

I like how step-by-step this Google ads course is. Every detail is covered in a separate lecture, and the course has a natural and logical flow. It's easy to go lecture by lecture and keep making progress in setting up my Google ads.

By Shelley-Ann Hincks on 3/5/2022

Very easy to follow. A little fast at time on the interface so had to keep going back but overall very informative! Thank you!

By Lilia Zhornist on 1/21/2020

Very interesting subject about Google Ads and very important also. clear explanation and easy approach, lots of tools to use and this video shows you how to use them

By Kristie Snively on 1/21/2020

Great advice with all the ins and outs of Google Pixel. You can connect Google Ads to Google Analytics too. Lots of tools to use and this video shows you how to use them. The instructor is very knowledgeable in business and marketing, and his courses are a great resource.

By Josh Newton on 1/7/2020

Pretty pointless course. My campaign is setup, but there's no way I'd pay money to launch these ads. Could've found better content for free on youtube.

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Overall Score : 88 / 100

Google Ads Introduction 2026: Google Tag And Ad Retargeting
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  • Video Duration: icon 1.4h
  • Price: $39.99
  • Provider: icon Udemy
  • Updated: icon September 2026
  • Level: Beginner Beginner
  • Language: icon English
  • Certificate: icon Yes
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