Skip to content
UdemyDigital MarketingPaid courseAll LevelsCertificate

Small Business Lead Generation (Udemy.com)

Learn how to get meeting with restaurants, spas, doctors and other small businesses using proven Cold Email tactics.

Created by: Scott Britton

Last updated July 2016

icon
What you will learn

  • By the end of this course, you'll learn exactly how to connect with new clients using cold emails to grow your business
  • You'll learn a system you can use on a regular basis to constantly drum up new business

How it compares

Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:

  • Rating4.3 out of 5higher than 26% of them
  • Reviews505#179 of 419 by number of reviews
  • Length11.5 hourslonger than 81% of them
  • Last updatedJuly 2016earlier than 94% of them

icon
Course Description

**UPDATED OCTOBER 2017**** Called "a must have for anyone looking to get new leads for their business without cold calling. Simply THE BEST"

Landing new clients to grow your business doesn't have to be nightmare...

There's a better way than cold calling and going to networking events that rarely yield meaningful results...yet for some reason people keep approaching growing their business this way!?

In this course, I want to teach you how to connect with any potential client you want using cold emails.

Can you imagine being 1 click away for anyone that might benefit from your product or service? It's a pretty powerful place to be...and way more fun than picking up the phone to pitch yourself to someone who doesn't want to talk to you.

Whether you've tried cold emailing before or this is your first time, you're going to get a ton of value out of this course. Many people I've taught recoup their investment in less than 1 day of implementing the strategies I teach!

You'll learn things like:

  1. How to create a clockwork system for developing new leads and prospects to grow your business
  2. Places to find potential clients for your business
  3. How to find the right person to reach out to at target businesses
  4. 8+ proven methods to find anyone's email address
  5. How to think and write like a world class copywriter
  6. 9 Cold Email rules you should always follow
  7. 4 Things you should always avoid
  8. Eight different cold email scripts you can use today
  9. How to increase your response rate from prospects by 50% with one little tweak
  10. When and how you should follow up with people you're reaching out to maximize efficiency
  11. How to convert initial cold emails to meetings and handle rebuttals like "we don't have the money", "this isn't a good fit," or "we already work with a competitor"

Does having a crystal clear understanding of all of these things sound like it would supercharge your business?

If you're not convinced, look no further than my Cold Emailing For Startups Course. It's been taken by over 11,000 students and has an average 5 star review!

I created this course because many people who took this course wanted more, and a greater focus on applying these strategies if you weren't building a technology startup.

This course is perfect for you if:

  • You have a freelancing, consulting, or small business
  • Your customers are often small businesses, local companies or targeted individuals
  • You want to learn how to connect with anyone to pitch your product or service
  • You're tired of trying to drum up business with cold calls and ineffective networking events

No matter who you are, I guarantee you'll learn at least one thing from this class (see the testimonials above for proof).

I will personally respond to any questions you may have as you go through the material so there's no worry if you're not sure how to take all of the information and apply it to your life. So sign up now!

Talk soon,

Scott Britton

P.S. The $197 price is an initial offering to build the students and positive reviews.

I believe being able to start a dialogue with anyone in the world is worth way more than 30 cents a day for the next year so I plan on raising the price in the near future. If you want to take advantage of the initial price, I'd sign up sooner than later (Like now!)

icon
Udemy Discount

The discount is applied through our link. Open the course from here and Udemy's current promotional price is applied at checkout on most courses, no code to type.

Some courses are excluded from Udemy's promotions. If the price does not drop, clear your browser cookies and use the button again.

icon
Instructor Details

Scott Britton

I'm Scott Britton. I'm currently a software entrepreneur at Troops.ai, a venture backed Saas startup that was named one of the top 100 startups in NYC in 2016. Before this I was a business development executive at SinglePlatform, a company acquired by Constant Contact for 100 million dollars. I also maintain a personal site called Life-LongLearner which publishes content to 20k subscribers weekly on sales and marketing.

I'm passionate about personal development, marketing, and travel. I've taught over 50,000 students online and been featured in Lifehacker, The Next Web, and Business Insider as one of the top 25 rising stars in New York Tech Under 25.

icon
More courses by Scott Britton

$14.99

$10.99

$54.99

icon
More Digital Marketing courses

Free

$199.99

$89.99

$84.99

$79.99

$59.99

icon
Reviews

4.3

505 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Terry Perry on 1/12/2018

The course provides so great tips to use in searching for leads. I like that Scott discussed content relavent to my growing business. The subject hit some advance features and generating leads I have not tried previously. Back to the basics contect that I did previously. I am enjoying the speed and ability to stop and take notes. Additionally, I am using some of the tactics to help me grow my business.

By M W on 1/22/2017

Low audio quality. Inconsistent audio quality. Plain/bland presentation quality. Feels like ad-hoc material. Email Guessing? Really? I'm not even a pro at this and I know better tools. There's some good stuff in here, but I'm questioning the value of any information I get. Oh, and "avatars," this really chaps my hide. The man who invented this concept (Alan Cooper) calls them "personas." Marketing textbooks call them "personas." Only uneducated, get-rich-quick, internet marketers mistakenly call them "avatars;" a term that already has concrete meaning.

By Syahmul Aziz on 11/6/2016

Easy to understand. I like finding the stakeholder and finding anyone's email address section the most. As well some of the email scripts elaborated, which are short and sweet.

By Alan on 2/27/2016

I have completed over 100 courses in Udemy. I love learning. I wanted to rate this one (the only one I have bothered rating), because it is simply the best course I have ever done. I completed this course over a year ago and I have used Scotts strategies ever since. I use a mix of Scott's stuff and Jordan Belfort's stuff which works really, really well for me. This is not easy and you need to put the work in, but the strategies are real and they work over the long term. Thanks Scott, you have made a big difference to my business. I did the work, but having the right strategies makes a big difference.

By Weerasak Sroykham on 2/22/2016

Very Good Udemy Online Learning Course. Thanks you very much. Weerasak Sroykham. IT Consultant Team Lead. Digital Learning Trainer. ITCEducation Group. www.ITCEducation.info .

By Cameron Bayly on 10/1/2015

I thought Scott did a great job going through all the tools that would be needed and why they are needed to start a cold email sales process. While I haven't tried his technique yet I do plan on using it. Where I think his course could improve is on convenience. Having the scripts and even a resources page would have made it even easier to get up and running using his technique. A couple of the audio files quality is low but still usable. The rest were good quality. I would recommend this to people starting out a B2B business that want a process that they can fine tune. I would also recommend this to a B2B business that isn't using email for lead generation or hasn't had much success with their email lead generation and want another perspective.

By Andrew Hungerford on 9/9/2015

Scott has a wonderful "down to earth" approach to sharing his knowledge and his course is a pleasure to attend. I always thought that generating leads involved pushy sales tactics coupled with loads of rejection and my fear of that has definitely held me back over the years. Now with Scott's refreshing approach to generating leads I understand that there is absolutely no requirement to be pushy and am quickly gaining the skills to promote my services in a much more friendly and successful way.

By Arvind Radhakrishnan on 6/24/2015

Apart from Scott's casual and familiar presentation style that really allows the viewer to process the content directly without having to decode it first, the sheer scope of this scope is amazing. Scott really goes into all the tiny nooks and crannies of the prospecting and conversion process, and this has helped me gain both a high level understanding of the tools at my disposal for lead generation, as well as the specifics on how to use each tool effectively. Definitely one of the best courses I've bought on Udemy!

By Stefano Fenzo on 5/11/2015

I liked a lot how the course is structured and the differents tips and methods to get new clients using emails, obviously it also covers how to handle phone calls because is logic that at some point you will have that kind of interaction with a potential client. But in general everything is simple and explained clearly, I recommend it for people who has small or none experience in services sales.

By Tobias Weihofen on 8/27/2014

This course was great. I thought it was a good mix of Scott's cold emailing and business development courses which you'll also find on udemy - added with a local business's perspective. It's very practical so i can jump right into doing it myself. It's not about sending spam emails but about a very solid approach which helps all parties involved. So if you thought this is an "online-marketing-spam" tactic think again.

Showing all 10 reviews on CourseDuck

Read all 505 reviews on Udemy

icon
Quality Score

No CourseDuck member has rated this course yet. Taken it? Give each part a thumbs up or down.

Content Quality
/
Video Quality
/
Qualified Instructor
/
Course Pace
/
Course Depth & Coverage
/

Overall Score : 86 / 100