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Marketing Psychology: How To Become A Master Of Influence (Udemy.com)

Marketing Psychology Secrets Revealed – How To Sell High-End Products On Autopilot (Real-Life Example Included)

Created by: Vladimir Raykov

Last updated January 2026

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What you will learn

  • Create Effective Marketing Funnels That Drive Sales
  • Create Lead Magnets That Your Prospects Desperately Want
  • Apply The 12-Step Formula For Writing Scripts For Videos That Sell
  • How To Drive High-Paying Customers From Amazon For FREE
  • Apply The Value Hammer Technique To Craft Irresistible Offers (In Any Market)!
  • Write Effective Emails In Your Email Marketing Sequence
  • Identify Your Target Audience (Demographics & Psychographics)
  • Influence The Decision Brain Of Your Prospect To Close More Sales
  • Come Up With Effective Names For Digital Products
  • Increase The Value Of Your Ideas 10x
  • Discover The Elements Of High-Converting Squeeze Pages
  • Communicate To The 4 Learning Styles (by David Kolb)
  • Create High-Quality Content That Your Customers Will Love
  • Choose The Right Pricing Strategies And The Ones You Must Avoid
  • Use The Framing Effect To Influence Buying Decision

How it compares

Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:

  • Rating4.2 out of 5higher than 16% of them
  • Reviews2,488#51 of 419 by number of reviews
  • Length10.8 hourslonger than 80% of them
  • Last updatedJanuary 2026more recently than 73% of them

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Course Description

If you’ve been desperately looking for world-class marketing strategies and techniques to increase your marketing influence, convert more visitors into leads, drive more sales, and ultimately grow your business, then enrolling and completing this program might be one of the best business decisions you’ve ever made!

 ...and before I tell you why let me first introduce myself….

Important Updates:

  • I've added my traffic system for getting high-paying clients from Amazon.

  • [Mini Course - 11 Lectures] How to apply Scarcity Marketing professionally (theory plus step-by-step instructions).

  • I've added a (frequently updated) list of books that I recommend on the topics of marketing and copywriting!

  • Training on how to build, implement and edit high-converting pages and funnels to your business (for marketers).

  • Over 1709 positive reviews and 22,980 students!


Howdy,   

My name is Vladimir Raykov and I have sold over 20000 digital products online ranging from $7 to $497. During the last several years, I’ve been obsessed with learning and implementing cutting-edge marketing strategies that help businesses drive sales today.   

I’ve invested virtually thousands of dollars in formal and informal education and years sharpening my marketing skills.

I’ve analyzed the most successful online entrepreneurs today, their squeeze pages, sales pages, marketing funnels, customer service techniques, conversion techniques, and pricing strategies, and what I found was shocking!    

They all use the very same psychological triggers to influence their prospects to buy from them, to become their customers. If I could summarize my findings with only one phrase, here it is - the most successful online entrepreneurs possess what I call - Marketing Influence!   

This is the key to their success, this is their competitive advantage.   

You might be asking, what is marketing influence all about?

Let me first tell you what marketing influence is NOT. 

  • This is not the latest trick for driving useless 1-cent per-click Facebook traffic

  • This is not some weird NLP technique.

  • This is not misleading people into doing something they don’t want.

Marketing Influence is all about a solid understanding of human psychology and marketing. Once you have that understanding, you will be able to do marketing in a way that your prospects will be begging you to sell them your products.   

I’ve identified 5 main pillars that would help you increase your marketing influence to the point that you become the go-to expert in your industry, you start driving more sales than ever before, and you grow your business effortlessly. And this is not an exaggeration because we can use technology to automate over 90% of your marketing processes!   

And before I tell you more about these pillars, I want to show you what happened when I launched Marketing Psychology 101 at Udemy.   

Over 5000 people enrolled and the course quickly became a best-seller as you can see.

My students started implementing the techniques and saw results almost immediately. Here is what some of them said:   

"Marketing Professionals! You need to take this course. Vladimir is extremely knowledgeable and breaks down complex subjects into easy-to-understand material. You can learn more from taking a 1-hour course with Vladimir than you could in a year-long business course, it's that good." - Brent Dunn 

What about the next one...   

"Kick-ass principles that are too often ignored... Everybody will benefit from Vladimir's course, for real. If you're in the game of selling products, services, or even ideas, this course is the toolbox you need to become a master convincer. Plus, Vladimir is really entertaining and the examples are nothing short but great!" - Robin Hanna

“If you are in marketing, (or any kind of business), take this course! It's a must!” - William Heredia   

"Great course! Following the instructor's advice, I got measurable positive results! Nice!!!" - Jordan Stanchev   

"Great course! Everyone that works with sales should check it out. Most of the advice can be used in any sale situation." - Johnny Hov   

And so many more similar reviews!   

Besides the reviews, some of my students posted discussions and sent me emails asking for Marketing Psychology 2.0   

And here is how I responded: “As for now, the interest in Marketing Psychology Part 1 is great. I will seriously consider part 2.”   

And now, after 11 months of hard work, research, and testing marketing concepts, and thousands of dollars spent during the process, Marketing Psychology 2.0 is here.

I’m excited to introduce…   

Marketing Psychology: How To Become A Master Of Influence is officially live!

Now, let me tell you what this program will do for you and your business. As I’ve said, I’ve identified 5 main pillars that your business must possess if you want to increase your marketing influence, increase the number of sales, decrease your refund rates, automate your marketing, and ultimately grow your business.     

Marketing Pillar #1 - The Psychology Of Digital Information Product Creation   

Many people built information product businesses, including myself but even if your business is not about selling digital information products, this type of product can add tremendous value to your business in many ways.    

For example, you can use digital products as a marketing or customer satisfaction tool. This is what some of the biggest companies in the world do, companies like Facebook, Google, and Adobe! Why wouldn't you?   

In this section of the program, you will learn how to create digital information products of superior quality. I won't be teaching you the tech, boring stuff such as how to use screen recording or presentation software. I'll be teaching you proven, ready-to-implement techniques for creating content that moves people to take the action you want!   

More specifically, you will learn:   

  • How to write a compelling name for your product that will increase its perceived value and make prospects say “Yes, this is something I want”. We’ll do that by inserting the main benefit your product delivers in the name itself and we’ll make it specific by adding absolute numbers.

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Instructor Details

Vladimir Raykov

Hello! I'm Vladimir Raykov, your instructor.

With over 10 years of experience teaching online, I've helped over 200,000 students earn valuable cloud and AI certifications. As a Udemy Instructor Partner, I specialize in creating comprehensive courses for the latest Google Cloud Platform and AWS certifications.

My certifications include:

Google Cloud Platform:

- Professional Cloud Architect

- Professional Cloud Security Engineer

- Associate Cloud Engineer

- Associate Data Practitioner

- Generative AI Leader

- Digital Leader

AWS:

- Certified Generative AI Developer Professional (Early Adopter)

- Certified AI Practitioner (Early Adopter)

Project Management:

- Project Management Professional (PMP®)

- Multiple Scrum Certificates.

My background as a Product Manager in software development, combined with these industry-recognized certifications, ensures the knowledge I share is both current and practical. I focus on breaking down complex cloud and AI concepts into clear, actionable steps that help you pass your certification exam on the first attempt.

I believe online learning is a powerful tool for career advancement, and I'm committed to creating courses that are not only comprehensive but also engaging and exam-focused.

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Reviews

4.2

2,488 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Nico Gandrup on 6/18/2024

Vladimir is an awesome coach! I purchased his course to advance my strategy in an e-commerce agency. I was slightly lost in the middle part tho as it wasn't just a quick preview how to become an online coach. Examples are great but it almost felt like watching a very long self promoting tv ad. But apart from that i do have new insights on how to optimize funnels - thank you!

By Przemysław Trybała on 4/14/2021

Thanks for this eyes-opening journey. Great for someone with more practical knowledge in marketing, than theoretical. I personally recommend this course (online store owner and web developer here). What I didn't like at first is that at the beginning of this course there were too many of Vladimir's sales (reflinks, other courses etc). I got discouraged for a minute, thinking that I was tricked to buy more, but later on (thanks to the value I absorbed out of this course) I managed to realize that this is the way a good marketer should present it's skill. If I got hooked on Vladimir's techniques, then this course is made by someone who HAS the skill. 5/5

By April S on 3/1/2021

Excellent course! I have finished everything, and have learned SO MUCH! The instructor is a very passionate person who can make you very engaged in the content of the course. Some sections are super valuable that I have taken several times just to make sure that I have fully absorbed the information. This course is probably better for information products, but the best for physical products.

By Kallirroi Volonaki on 10/5/2020

Although it took some first videos for me to really start liking this course, once I did, I loved it! Thank you so much Vladimir for the value you gave throughout this course. The price is nothing compared to what you teach. I've read many books about marketing and you managed to teach about influence better than all these books combined! I wish I had bought your course sooner, it would save me time and energy! People who want to buy this course: don't hesitate! The 4.4 general review of this course doesn't lie ;)

By Gilfredy Gabriel Acevedo Hernandez on 8/17/2020

As Chief Marketing Officer of a social media marketing and management company, the information that I learned through this course has been incredibly effective in improving the overall quality of my business and marketing strategies. Furthermore, as someone who also wants to start their own business, I feel like I have all the tools necessary from the start to make sure that my business will succeed. Thank you Vladimir for this course, it is baffling to me how much I learned from your course, as well as how it was immediately applicable after watching a lecture! I am beyond grateful for the information of this course, as well as impressed of the value of this course. I would recommend this course to anyone who is thinking about starting a business, is just starting, working in a business or just for someone who would like to acquire vital knowledge for any future endeavors.

By Abhinandan De on 4/15/2020

The course is really well presented and rich in contents. Only one point which may be a concern to many people is that the course is purely focused to Online Marketing whereas the course title or description doesn't say so. hence for people like me who are in the field of Marketing for Product/services it is hard to relate the concepts without live examples.

By Jose Maria Alvarez Rodriguez on 3/2/2020

No me ha aportado nada que no conozca ya, e incluso en algunos momentos, parecía que el profesor estuviera en un mercado por como vende su curso constantenmente

By Amanda Jones on 1/29/2020

I began this course to help supplement my knowledge of marketing and of psychology to prepare for a college course I will be teaching, but it contained so much useful information for my personal life as well. Vladimir is a fantastic instructor who explains the information in a very digestible way. I would highly recommend this course as well as any of his other courses to anyone interested in this topic area.

By Jotsimran Singh Bains on 6/15/2019

Being a beginner in the field of Marketing, I believe this course was an eye opener for me. Vlamdir helped in understanding the most important aspect of Marketing that is Consumer Psychology which could accrue your business. Amalgamation of theory with examples and quizzes makes this course exemplary. The only remedy I think could be in section 4 where he explains through his own videos, I think it would be better if there would be different business video and a little analysis of video would be cherry on the cake.

By Trevor Lyman on 7/10/2017

There are many online course and DIY videos on the internet that can help you with your internet marketing, but Vladimir's course has given me the foundational understanding that I have always been looking for but hadn't yet found. Thanks to Vladimir, I now have the blueprint I need, along with an explanation of the principles I must use, in order to be truly successful with my online marketing. I know this course will make me many times more effective and I can't wait to begin putting the principles I have learned here into action. Thank you Vladimir!

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Overall Score : 84 / 100