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Marketing Fundamentals: Discover The 5 Marketing Pillars (Udemy.com)

Learn The Fundamentals Of Marketing And Build Your Online Business Especially If You Are A Complete Beginner

Created by: Vladimir Raykov

Last updated June 2026

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What you will learn

  • Design a powerful name for your product.
  • Create an imaginary customer.
  • Set a price or pricing strategies.
  • Craft a promotional message that sells.
  • Choose online marketing channels.
  • Start an online business.
  • Write marketing copy.
  • Create an integrated marketing strategy.
  • Understand marketing theory.
  • Create, manage and develop a WordPress blog.

How it compares

Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:

  • Rating4.4 out of 5higher than 42% of them
  • Reviews1,165#93 of 419 by number of reviews
  • Length3.3 hoursshorter than 56% of them
  • Last updatedJune 2026more recently than 86% of them

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Course Description

What Do Students Say About This Course?

  • "BEST Marketing Course on Udemy"

"This is the real deal :) No fluff, just genuine, valuable information through and through. This is very hard to come by as I feel a lot of marketers withhold information and knowledge just so they can make more money on their next ebook, course, etc. but you won't find any of that here. I highly recommend the course to anyone interested in learning more about marketing fundamentals." -  Youngin

  • "The Best Marketing Course I've Ever Taken"

  • "Beginner's marketing blueprint and action plan"

  • "Clear, well presented, and engaging!"

  • "Marketing made easy!"

  • "I Highly Recommend This Course"

  • "Outstanding Experience"

"WHAT AM I GOING TO LEARN?" 

  1. You will learn how to design a powerful name for your product(s). 

  2. You will learn how to create an imaginary customer. (a crucial concept) 

  3. You will learn how to price your product(s) and different pricing strategies. 

  4. You will learn how to craft your promotional message that sells. 

  5. You will learn different online marketing channels that you can use to put your message in front of your prospective customer's eyes - and much, much more. 

  Please watch the “preview" lectures, as I share 28 minutes of high-quality content and you will have a better understanding of whether this marketing and business course is for you! 

My name is Vladimir Raykov. I work as a Marketing Manager, I have a Bachelor's degree in Marketing, and I do online marketing business with my own digital products (eBook and eCourses). I became interested in online marketing several years ago and from then on, I have never stopped learning.

 The reason I've created “Marketing Fundamentals - 5 Pillars - Learn-Apply-Earn!" is because I'd like to provide you with a solid foundation (the missing ingredient) on which you can build your online business. 

  In this very moment, people are making millions online. All those people have something in common – KNOWLEDGE! They have invested time to educate themselves. They understand the importance of acquiring new skills and honing existing ones. 

  There are many courses right now, promising that you would make a huge number: 6 or 7 figure incomes. SECRET software and tactics or tricks… well, you will get nothing of that fluff here in my course. 

            Mind you, this course is NOT about getting rich quickly – if you are looking for this, you won't find it here and I advise you NOT to enroll in my course. 

  In this Marketing course, I'm sharing my experience and knowledge with you that I've been gathering for more than 6 years now. You will learn about the most important pillars of marketing, and namely: Product, Price, Place, Promotion, and Customer. 

  This course is not just plain theory! You are not going to be a passive student. Yes, I teach you the theory because you need it (after all this is a course about marketing fundamentals), but then I integrate the theory with practice, so you start gaining experience right from the beginning of your marketing career.  

  NOT ONLY WILL YOU LEARN, but you will also be required to practice what you've learned – see all the “Take Action" PDFs after each chapter. You will have to download these files and write directly on them. 

Remember, you have nothing to risk! The investment you make now will pay you back many times in the future. I've spent a lot of time working on this course. I provide you with high-quality audio and full HD videos. I believe in my course and I am sure you will love it. If, however, for some reason you are dissatisfied or the course is not what you've expected – no worries, you have 30 days money-back guarantee – NO QUESTIONS ASKED!

So, in short here is my proposal: 

  • My course is going to teach you the fundamentals of marketing – product, price, place, promotion, and customer. 

  • Once, you have these in place, you are ready to start building your online business. You will become a member of our marketing community – we share knowledge and experience. 

  • All of the information you will be presented is high-quality HD videos with perfect sound. You have access to great bonuses that will become more and more with time. 

If this sounds appealing to you, click the “Buy Now" button right now. 

-Vladimir Raykov
Stay Purposeful

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Instructor Details

Vladimir Raykov

Hello! I'm Vladimir Raykov, your instructor.

With over 10 years of experience teaching online, I've helped over 200,000 students earn valuable cloud and AI certifications. As a Udemy Instructor Partner, I specialize in creating comprehensive courses for the latest Google Cloud Platform and AWS certifications.

My certifications include:

Google Cloud Platform:

- Professional Cloud Architect

- Professional Cloud Security Engineer

- Associate Cloud Engineer

- Associate Data Practitioner

- Generative AI Leader

- Digital Leader

AWS:

- Certified Generative AI Developer Professional (Early Adopter)

- Certified AI Practitioner (Early Adopter)

Project Management:

- Project Management Professional (PMP®)

- Multiple Scrum Certificates.

My background as a Product Manager in software development, combined with these industry-recognized certifications, ensures the knowledge I share is both current and practical. I focus on breaking down complex cloud and AI concepts into clear, actionable steps that help you pass your certification exam on the first attempt.

I believe online learning is a powerful tool for career advancement, and I'm committed to creating courses that are not only comprehensive but also engaging and exam-focused.

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Reviews

4.4

1,165 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Cory Wall on 10/21/2025

Listening to the instructor talk about '10 Marketing Mental States of Mind' sold me! I have an apparel business and I have finally put on the 'marketing hat.' After 40 minutes of listening to the course, I have confidence that after I complete the rest I will have a much better understanding of marketing fundamentals.

By Batoul Billai on 8/29/2024

It's very general. If you know nothing about marketing this course is a good intro that scratches the surface, but if you already know marketing then this is not for you. I wanted a refresher on marketing principles but it barely covers them. Good presentation and referencing.

By Juliana Chavarro on 4/10/2024

Recommend! Vladimir is a great teacher. The course is comprehensive and provides valuable information. Just tons of useful knowledge. It is an enjoyable learning experience from a great teacher. Provides resources to help you take action on what you've learned.

By Marlen Armendariz on 2/24/2024

Good to know the very basic concepts and definition or to refresh what you studied at Uni! It would've been great to have more examples of different strategies and types. Didn't like the comments and examples about 'a man trying to attract a woman' and 'man/woman' only couples, it is old-fashion and not diverse.

By Anonymized User on 2/23/2023

Excellent knowledge, clear explanations. However, here is one small advice. Some words you used are not that common for students whose native language is not english. It sounds like you have already read a lot of books and unconciously use words usually for writing, not for oral. I sometimes have to stop and translate, a little bit time-wasting.

By Ian Rouse on 1/18/2018

The course was well presented, filled with interesting insights and a very good introduction to the basics of 21C marketing. The presenter was clear, easy to listen to and provided many positive ideas for further research or immediate business-related action.

By Danny Morris on 9/9/2017

The course had some very good points. marketers should not be afraid to combine tools with common sense. Put yourself in the shoes of the consumer, that will always help guide your thoughts and steps

By Anonymized User on 2/8/2016

This is an awesome course. Vladimir is a very good teacher and he is very knowledgeable in this area. He is also, I'm pleased to write, an instructor that interacts in the discussion area with his students, and in a timely manner. This course has high quality video content. It also contains exercises for students to work through. This is to get a grasp of what is being taught, but they are actually fun to do. It's in-depth, worth your time and money - yes, I do recommend it.

By Youngin on 4/9/2015

This is the real deal :) No fluff, just genuine, valuable information through and through. Which is very hard to come by as I feel a lot of marketers withhold information and knowledge just so they can make more money on their next ebook, course, etc. but you won't find any of that here. I highly recommend the course to anyone interested in learning more about marketing fundamentals.

By Stoyan Kolev on 2/23/2015

If you just think about it, even if you had the best product in the world, it wouldn't sell by itself. That's why I started this course because I wanted a better understanding of marketing. The information inside is perfect for beginners. I've liked the simplicity of the course and that's why I've rated it 5 out of 5.

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Read all 1,165 reviews on Udemy

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Quality Score

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Overall Score : 88 / 100