UdemyDigital MarketingPaid courseBeginner levelCertificate

Google Ads For Small Business (Udemy.com)

Become the marketing king or queen of your own business. Learn how to run extremely profitable ads with Google Ads.

4.4

40 reviews

Created by: Dennis Hennigan

Last updated September 2018

What you will learn

Create Profitable & Successful Ad Campaigns in Google Ads
Generate Quality Leads & Sales From Quality Paid Ads
Easy To Set Up Reports To Analyze Ad Performance
Create Custom Audiences To Better Target Your Audience

How it compares

Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:

Rating4.4 out of 5higher than 42% of them
Reviews40#402 of 419 by number of reviews
Length1.8 hoursshorter than 79% of them
Last updatedSeptember 2018earlier than 84% of them

Quality Score

Content Quality

Video Quality

Qualified Instructor

Course Pace

Course Depth & Coverage

Overall Score : 88 / 100

Course Description

What if I told you that you can run profitable ads WITHOUT paying for them? You'd probably think I'm crazy right?
Well, I must inform you that this is 100% possible and it's done by offsetting your cost per acquisition.
For example, you sell personal training sessions. Before running your ads, you will have to find out how much it costs to acquire a new customer.
Let's say you sell your sessions for $100. If your cost per acquisition is $20 then you will want to offer a "bump offer" or small end product before your potential customer signs up for a full price session.
Without doing this, you'll only end up profiting $80 per initial session. However, as an example you could sell cheap meal plan for $19.99 and it's a 1 time offer. When you generate a lead for your personal training session, you're offering this low cost item first which will offset your cost per acquisition.
In simple terms, you're using small end products/services to offset the cost of acquiring a new customer.
When you do this with running profitable ads, you will see exactly how much it costs to acquire a customer from your paid ads. This is called Cost Per Conversion.
This course dives deep into how to set up a successful Ads account. You'll end this course knowing exactly how to master Google Ads.
Some of the best lessons in the course include:

Setting up KPI reports
Spying on competitors ad performance
Finding high quality keywords
Setup remarketing ads
Breaking down ad performance
Setting up highly profitable ads for your small business

This course is designed for all small business owners because it was built by a small business owner. When you understand how paid ads work, you have the ability to completely dominate your online marketing. That is what you will learn in this course.
I hope to see you on the inside of this jam packed course.
Who this course is for:

Any Entrepreneur Looking For More Leads and Sales For Their Business
Entrepreneurs That Need Help Creating Profitable & Successful Ad Campaigns
Service Based Business Owners
Client Based Business Owners
Local Business Owners

Beginner Level

Time: 1.8h

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Instructor Details

Dennis Hennigan

4.4 Rating
40 Reviews

Welcome,
If you're reading this, you probably are looking to figure out who the heck I am, right? Well, I just so happen would love to introduce myself.
My name is Dennis and I'm an entrepreneur. <-- Probably one of many things we have in common. Not that your name is Dennis, I mean that you're probably an entrepreneur too.
I have experienced many fails and successes in my journey. I'll start with my failures. I once paid a marketing agency over $18,000 per year to handle all my marketing for one of my companies. Another fail was when I tried to launch 3 businesses right after high school and all of which failed for the same reason.
That reason? Is the #1 reason why I've been able to scale 2 very successful businesses that I currently am apart of.
The reason the first businesses failed was because I lacked having a system. Meaning I started a few businesses just chasing more money. I didn't focus on building relationships and solving problems. I just wanted more money. And the lack of a system resulted in a failed business.
However, I chose not to cry in the corner and think poor me.
I invested in some world class trainings from some of the best entrepreneurs on the planet. Russell Brunson, Anik Singal and Aaron Fletcher to name a few. And since then, I've truly transformed my entire "mentality" of how business is done. And the truth is, it's pretty simple.
The end result as an entrepreneur is always to grow a business without sacrificing more

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Reviews

4.4

40 ratings on Udemy

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By Adrian Lee

Outstanding. Course is easy to follow, clear and structured well. Packed with value.

By Jeff Howell

Really high level and not a lot of depth.

By Mina Stanovich

Love any course that gives you hands on training as to how to create and navigate through the settings. Would like a quiz or two just to make sure I'm not missing anything or if there is anything I need to go over or brush up on.

By Robert Martin

Keeps talking about his other courses trying to shove it down your throat. Makes you wonder if this course is enough at all. Simply annoying You don't get much more than what you'd get out of a free youtube tutorial on the subject. Image quality is bad. sound quality lousy. The instructor will talk about the resources that are supposed to be attached but they're not there. The instructor doesn't answer even a single question. He says lots of none sensical unfinished incoherent sentences here is an example strait from the course transcript on creating ads :

"

So now I'm going to leave more training.

It's a guy that's going to show you proper you know effective ad strategies to create highly performing

ads.

So just instead of to bore you throughout the entire lesson of just creating this we're going to actually

create an ad still.

"

I arrest my case.

By Raul A Remigi

Easy to understand lessons, fast pace and to the point

By Roger Barrow

So far the instructor is going through the correct steps towards setting up a good Google Ads campaign.

By David Ayala

This is what people need. Something fast. Hopefully the instructor can expand the biding strategies into a separate course for already hands on the mud ex-alumnis.

By Michael Velez