Alan Sharpe's 30-hr Copywriting Masterclass + ChatGPT tips (Udemy.com)

This masterclass features more than 10X the content of the next leading course on Udemy.

If you want to become a world-class copywriter, you must master two things: persuasion, and versatility. Hi, I’m Alan Sharpe, and welcome to my Copywriting Masterclass with Coaching. This course teaches you the art and science of writing copy that persuades people to act. And it teaches you how to write today’s most popular and varied copywriting assignments.

This masterclass also gives you prompt, personal access to me. Ask me a copywriting question, and I answer it. Complete one of the practice copywriting exercises, and I review what you’ve written, and give you constructive feedback.

I have been a professional copywriter since 1989. For the past thirty years I have been crafting copy for hundreds of global brands, including IBM, John Deere, SAP and Hilton Hotels. For more than three decades, I have also been teaching tens of thousands of students from one hundred and fifty-seven countries how to write engaging, persuasive copy.

My masterclass is packed with practical, step-by-step advice, tools, tips and tricks that I've learned over the years. I show you hundreds of examples from the real world of copywriting — both offline and online — to teach you the art of writing copy that sells.

You should take this masterclass for two reasons.

First, you learn how to use the written word to persuade. You learn the building blocks of all effective copywriting, including how to write headlines, opening lines, subheads, body copy, transition sentences, captions and calls to action. You learn how to write copy that grabs attention and holds attention right up to the call to action. You learn how to use offers, testimonials, guarantees, deadlines and other tactics that persuade people to buy.

Second, you learn versatility. You learn how to write today’s top copywriting assignments, everything from white papers to landing pages, from Google ads to ecommerce pages, from billboards to email sequences. You learn how to write short copy and you learn how to write long copy. You learn SEO. You learn how to write the three major types of copy: copy that sells products and services, copy that generates leads, and copy that cultivates leads.

At the end of this masterclass, you’ll know how to write copy that generates results. And you’ll know how to write the copywriting assignments that are most in demand today.

As you can see from the course description below, this masterclass consists of more than 30 hours of content, spread across more than a dozen modules and more than 265 lessons. It also includes over a dozen quizzes to test your knowledge, and practice exercises that help you put into practice what you are learning.

I created this masterclass for copywriters and aspiring copywriters who want to write copy that generates results, and who want to make themselves as valuable as possible to potential clients. If you need to write persuasive copy for a living, and if you want to earn top dollar for your expertise, then this masterclass is for you.

Learn more about this masterclass by reviewing the course description and curriculum below. Watch the dozens of free preview lessons. Read the reviews from my many satisfied students. Then, if you want to become a world-class copywriter, enroll today.

COURSE STRUCTURE

This course consists of a whopping 30 hours of training spread out over more than a dozen modules and over 265 lessons.

Module 1: Copywriting for Beginners Part 1 of 3: Seven Vital Questions

The hardest thing about copywriting isn't knowing HOW to write. It's knowing WHAT to write. Your challenge as a copywriter isn't your ability to write compelling copy. It's your ability to discover insights into what you are selling and who you are selling to. The best copywriters are the ones who ask the best questions.

This module defines copywriting, describes the major types of copywriting, and discusses specialized types of copywriting. It then introduces you to the two main audiences who will read your copy, and describes the types of writing that some people mistake for copywriting. It includes a handy glossary of common copywriting and marketing terms that you need to know before you offer your services as a copywriter.

It goes into great detail about the seven questions you must ask before you can write great copy. We'll cover what you are selling, where you are selling, who you are selling to, why they should buy, who your competition is, the most important thing to say in your copy, and what you want prospects to do after reading your copy. Section two ends with a lesson on how to research a product or a service so that you can sell it with effective copy.

“One of the best copywriting courses out there. If you're a seasoned copywriter then this is not for you, but for beginners or anyone who does not know anything about copywriting then this course is gold. The instructor is direct, doesn't fluff around, doesn't waste time and the entire course is short but very content-rich from beginning to end. I didn't feel that any second was wasted during the course. A+” Mukidasu

“So far I am very impressed with this course, Alan is an excellent teacher, he keeps your interest all of the time and really makes Copywriting sound great. Now that I have completed the course I would like to say that I am very impressed with the course. Alan really is a fantastic teacher. I have already purchased the next course Copy writing for Beginners - Part 2 and I cannot wait to get started with it. I would definitely recommend this course to anyone who is a beginner, learning Copy writing, I am sure that you will be as impressed with Alan and the course.” Yvonne Culverwell

“Thank you for teaching how to copywrite in such a systematic, well thought out manner. I used to think that it was sheer talent, but with this course, I realised it is possible to write great copy with practice, using your methods.” Ng Yea Lin

Module 2: Copywriting for Beginners Part 2 of 3: Headlines & Openers

The most important skill in copywriting is the ability to grab attention. You might have the best product or service in the world, and your promotional copy might be amazing, but if no one stops to read your headline, no one will stop to read your copy. This module teaches you how to do the toughest thing in copywriting—grab and keep attention.

You'll learn the two things that every headline you write must accomplish. I'll show you an original way to brainstorm headline ideas that are creative and original. You'll learn nine ways to write headlines that stand out and grab attention. We'll cover how to write offline headlines, online headlines, email headlines, and Google text ad headlines.