Copywriting Blunders: Do You Make these 10 Common Mistakes? (Udemy.com)

Improve your copywriting by eliminating the 10 most common (and most harmful) mistakes that wreck your copywriter career

( 312 Reviews )

Created by: Alan Sharpe

Produced in 2017

What you will learn

understand the 10 most common mistakes amateur copywriters make
avoid 10 common mistakes in copywriting
write better copy

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Overall Score : 94 / 100

Course Description

THIS COURSE IS ALSO INCLUDED IN MY NEW MASTERCLASS ON UDEMY. TAKE IT HERE AS A STAND-ALONE COURSE, OR ENJOY IT ALONG WITH 20 HOURS OF OTHER CONTENT. MY MASTERCLASS ON UDEMY IS CALLED: Alan Sharpe's 20-Hour Copywriting MasterclassYou know bad writing when you see it. You know that bad writing is flowery and verbose and full of convoluted sentences.
You know that bad writing is filled with typos, grammatical mistakes, inconsistencies and poor reasoning.
But do you know what bad copywriting looks like? Do you know bad copywriting when you see it, or when you write it? This course teaches you the ten most common blunders that new and amateur copywriters make.
Im Alan Sharpe, and Im your instructor. Ive been writing copy, and Ive been teaching other folks how to write copy, since 1989. Ive seen all of these mistakes, and Ive even made a few of them myself.
The main benefit of taking this course is that youll learn how to spot the ten most common mistakes that wreck otherwise good copy. Once you learn them, youll avoid them.

You and I are going to look at 10 copy killers. Here they are:
Slow in getting to the pointNo single-minded propositionNo logical flowRedundanciesGeneralitiesFeatures onlyNavel gazingClaims without proofNo offerNo call to actionSome of these mistakes you already know about, and you dont make them anymore. But a few of these blunders may have crept into your copy unawares. Youll be glad to learn what they are, and youll be glad to know how to avoid ruining your copy with any of these common mistakes.

I designed this course mainly for aspiring copywriters and new copywriters. The perfect student is someone who is new to copywriting, and who is worried about making mistakes that make them appear incompetent. But this course is also for intermediate and senior copywriters who want to make sure their copy is clear, concise, and compelling.

Youll see from the course description that there are ten copywriting blunders to avoid. But theres actually an eleventh mistake as well. And thats the mistake of not taking this course. Despite what some people say, what you dont know CAN hurt you. These copywriting blunders will wreck your copy, and sink your career.
So take this course.
Who this course is for:
copywritersaspiring copywritersanyone who hires freelance copywritersmanagers and supervisors who review copycopywriters who want a checklist to compare their copy against

Time: 1 hour on-demand videoh

Instructor Details

Alan Sharpe

4.7 Rating
312 Reviews

Are you reading my biobecause you want to improve your copywriting? Bonus. That makes two of us.
Are you looking for a copywriting coach who has written for Fortune 500 accounts (Apple, IBM, Hilton Hotels, Bell)? Check.
Do you want your copywriting instructor to have experience writing in multiple channels (print, online, direct mail, radio, television, outdoor, packaging, branding)? Groovy.
If you had your way, would your copy coach also be a guy who has allergic reactions to exclamation marks, who thinks honesty in advertising is not an oxymoron, and who believes the most important person in this paragraph is you?
Take my courses.
I'm Alan Sharpe. Pleased to make your acquaintance. I'm a 27-year veteran copywriter who has been teaching people how to write persuasively since 1989.
Through my conference workshops, copywriting classes, telephone seminars, webinars, trade journal articles, newsletters, blog posts and in my many books, I have helped thousands of copywriters on four continents master the craft of persuading on paper and in pixels.
Itaught myself the craft of advertising copywriting, and worked as a freelance copywriter as well as a senior copywriter for two advertising agencies. I sold everything from pump parts to utility trailers to digital video transmission systems and insurance services, working in every media. Ieven helped a client use direct mail to sell a coffee table book about Elvis Presley. Don't ask.
After working for a

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Reviews

4.7

312 total reviews

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By Maria Williamson on 9/17/2020

maybe a bit basic

By Hemisha Kara on 9/13/2020

Great tips! Makes a lot of sense. Simple to implement.

By Divya Narula on 8/7/2020

Program has been helpful, guiding on what mistakes to avoid while writing.

By Anonymized User on 6/6/2020

Very simple explanations, quick and to the point. I can definitely say I will be applying these tactics and using these tips not only in sales copy but also on my LinkedIn profile and everywhere else! These tips are great. Easy to follow and actionable.

By Seah Kim Heok on 5/20/2020

Clear and concise

By TAN PEI HUA on 5/18/2020

Concise and to the point.

By Zeliha Anissa Koska on 5/18/2020

Useful advices for those who have just started to work as a copywriter.

By Joanna Hoekstra on 4/13/2020

Alan breaks down a subject that has seemingly endless information into more digestible lessons. He is likable, easy to listen to, and has a presentable appearance. It was just like attending a lecture. I am glad I took this course (also taking one of his other ones as well), and I can't wait to apply some of the things I have learned. I'm sure I will go through the material another time or two first. The lessons are concise and there is no wasted fluff or redundancy. I really liked the comparisons of good copy Vs. not-so-good copy.
Thank you Alan!

By Courtney Ahroon on 4/11/2020