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30 Copywriting Secrets from the Best Ad Campaign of All Time (Udemy.com)

Learn how to write compelling copy by studying print ads written by award-winning copywriters (copywriting pros)

4.5
711 reviews

Created by: Alan Sharpe

Last updated May 2024

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What you will learn

  • Write headlines that grab attention
  • Write headlines that compel prospects to read the body copy
  • Write headlines that work with visuals
  • Write opening lines that compel readers to read the rest of the ad
  • Use irony to grab attention
  • Follow a simple, step-by-step formula for writing body copy
  • Build trust with body copy
  • Find and write unusual testimonials
  • Write effective endings to a sales message
  • Write copy that keeps readers reading right to the end
  • Write clever, effective endings to sales copy

How it compares

Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:

  • Rating4.5 out of 5higher than 61% of them
  • Reviews711#146 of 419 by number of reviews
  • Length2.6 hoursshorter than 65% of them
  • Last updatedMay 2024earlier than 55% of them

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Course Description

THIS COURSE IS ALSO INCLUDED IN MY NEW MASTERCLASS ON UDEMY. TAKE IT HERE AS A STAND-ALONE COURSE, OR ENJOY IT ALONG WITH 20 HOURS OF OTHER CONTENT. MY MASTERCLASS ON UDEMY IS CALLED: Alan Sharpe's 20-Hour Copywriting MasterclassIn this course, youll learn how to write copy that grabs attention and motivates prospects to buy.
I designed this course for anyone who wants a shortcut to learning how to write great copy. By the end of this course, youll be able to write copy that gets noticed, gets read and gets results.

You and I will examine the most successful advertising campaign in history. Im talking about the newspaper ads for Volkswagen that ran during the 1960s and 1970s. This campaign took a boring, ugly, unknown product and made it one of the most talked-about, popular products in history. Im going to show you dozens of ads from this campaign. Each one is a case study in how to write clever, powerful, funny,amazing copy.

You'll see how a successful ad is built. We'll cover headlines, visuals, opening lines, body copy, format of a sales pitch, testimonials, features andbenefits, reader engagement,humour, irony, keys to being original,endings,and plenty more.
I designed this course for two people: copywriters who want to improve their craft, and aspiring copywriters who want to learn what actually works in copywriting.

This course contains no theoryjust dozens of examples of copy that works, and a detailed explanation of why it works. To get a good idea of what well cover, preview some of the lessons below. Then take this course. Forty years from now, people might be talking about your copy. Hey, you never know.
Who this course is for:
Any copywriter who wants to learn copywriting tips from the most successful print advertising campaign in historyCopywriters who want to perfect their craftWriters who want to learn the basics of how to write effective print advertising copyThis course is not for people who want tips on SEO copywritingThis course does not deal with online copywritingThis course does not offer any advice on how to start a copywriting business
Read More All Levels All Levels product length iconTime: 2.6h

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Instructor Details

Alan Sharpe

Are you reading my biobecause you want to improve your copywriting? Bonus. That makes two of us.
Are you looking for a copywriting coach who has written for Fortune 500 accounts (Apple, IBM, Hilton Hotels, Bell)? Check.
Do you want your copywriting instructor to have experience writing in multiple channels (print, online, direct mail, radio, television, outdoor, packaging, branding)? Groovy.
If you had your way, would your copy coach also be a guy who has allergic reactions to exclamation marks, who thinks honesty in advertising is not an oxymoron, and who believes the most important person in this paragraph is you?
Take my courses.
I'm Alan Sharpe. Pleased to make your acquaintance. I'm a 27-year veteran copywriter who has been teaching people how to write persuasively since 1989.
Through my conference workshops, copywriting classes, telephone seminars, webinars, trade journal articles, newsletters, blog posts and in my many books, I have helped thousands of copywriters on four continents master the craft of persuading on paper and in pixels.
Itaught myself the craft of advertising copywriting, and worked as a freelance copywriter as well as a senior copywriter for two advertising agencies. I sold everything from pump parts to utility trailers to digital video transmission systems and insurance services, working in every media. Ieven helped a client use direct mail to sell a coffee table book about Elvis Presley. Don't ask.
After working for a

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Reviews

4.5

711 ratings on Udemy

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By Mohamed Jibly Sheik Davood on 10/16/2020

Excellent course to learn about copywriting. Learnt a lot of tips about how to write great copywriting. I would like to suggest to provide more advertisement samples from other various industries and companies also.

By Csilla Demeter on 10/14/2020

It is amazing. Mr Sharpe gives concrete advice and breaks down the examples from many different angles. Would recommend.

By REUBEN MATHENGE on 9/20/2020

the delivery of the course is more than satisfactory

By Jonathan Gaver on 9/19/2020

I love getting the details from all points of view on copy

By Heather Lutz on 9/12/2020

I really liked the "Case Study" format of this course. Applying principles learned to the same ad campaign shows how different copy can be used within the same brand/product. Good value of content for the price.

By Anoop R on 9/9/2020

Ta

By Hassan Alsaawi on 9/3/2020

Thank you very much, I have learned a lot from you. I preferred to talk about different Ads like in our generation, but overall I enjoyed.

By Shylin Sam on 9/2/2020

Brilliant course that takes us through the process of copywriting by showing us specific ads from the Volkswagen ad campaign of the 60s. Simple and fun and presentation. Must take course.

By Kelvin Attabuatsi on 8/25/2020

I believe the beginning of the course is very informative, but it does start to get a bit repetitive at the end. I do appreciate the ads that were shown, WV did a great job with this marketing campaign so it was nice see the ads broken down a bit more.

By Iris Koh on 8/21/2020

Thanks for this very simple to understand and effective lesson. Love it.

By Gerhard van der Merwe on 8/2/2020

Goog because of the practical side of it. The examples used made it clear what was communicated and also the plain and simple language.

By Brian McAlister on 7/25/2020

Overall a very good course and will be able to apply a lot of these methods to my website and product listings

Showing 12 of 191 reviews

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Overall Score : 90 / 100

30 Copywriting Secrets from the Best Ad Campaign of All Time
Visit course on Udemy Write a review
  • Video Duration: icon 2.6h
  • Price: $64.99
  • Provider: icon Udemy
  • Updated: icon May 2024
  • Level: All Levels All Levels
  • Language: icon English
  • Certificate: icon Yes
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