Content Writing Secrets: Complete Guide to Content Marketing (Udemy.com)
Develop your content writing skills and learn content marketing today. Build your content strategy and get more traffic.
Created by: Lottie Mosley
Last updated May 2019
What you will learn
- The critical marketing principles that you NEED to know before you write a single word
- How to write engaging, shareable posts by focusing on tone, voice, and flow
- The secret to editing posts efficiently and saving hours of wasted time
- Everything you need to know about on-page SEO
- How to set up a website and blog
- Writing books and ebooks, copywriting, audience research, guest posting, list building and more.
How it compares
Against the other 173 rated Udemy courses in Marketing on CourseDuck:
- Rating4.3 out of 5higher than 27% of them
- Reviews526#59 of 174 by number of reviews
- Length3.8 hourslonger than 51% of them
- Last updatedMay 2019earlier than 87% of them
Course Description
Welcome to the complete content writing course, where you’ll become a master at content marketing in no time.
** Published Dec 2018 **
Remarkable content is the key to getting more traffic to your website, so you can get more leads and increase your sales…
Or you can start working as a freelance content writer after taking this course.
This is the most comprehensive and effective course for content writing on Udemy. Here's why:
This is the only course taught by a professional content writer and marketer
The techniques and principles taught in this course were developed after years of working in the real world, driving real results and revenue for myself and my clients
I already have extensive experience teaching on Udemy, with over 14k students and 2k reviews
Everything covered is up-to-date and relevant to the marketing landscape in 2019
This is the only complete beginner-advanced course that covers EVERYTHING you need to know about content writing
Inside the course, you'll learn:
The critical marketing principles that you NEED to know before you write a single word
How to write engaging, shareable posts by focusing on tone, voice, and flow
The secret to editing posts efficiently and saving hours of wasted time
Everything you need to know about on-page SEO
How to set up a website and blog
Writing books and ebooks, copywriting, audience research, guest posting, list building and more.
The ideal student for this course is:
Somebody who is interested in web content writing and wants to grow their business with effective content marketing.
Somebody who wants to start working as a freelance writer.
Even if you’re completely new to this and have never written before, that’s fine - we cover everything. You just need a computer or laptop to get started!
And if you already have a blog, but want to increase your traffic and reach more people, this course is also for you.
Or perhaps you already work for a company who has asked you to write content for them. You’ll learn everything you need to know inside.
So if you’re ready to take this shortcut by learning from somebody with experience…
And you want to become a content writing expert in just a few hours…
Join the course today.
If you don’t absolutely love it, you can request a full refund within 30 days (no questions asked).
Not ready to sign up just yet? Start by watching some of the free lectures, then join the course when you’re ready.
See you inside!
- Lottie
Instructor Details
- 4.3 Rating
526 Reviews
Lottie Mosley
Hiya!
I'm Lottie, a professional freelance marketer, specialising in social media management and content writing (aka content marketing).
I've worked in marketing campaigns for a range of businesses. From tiny one person businesses to mega corporations like Google and Tesco.
After managing social media accounts and writing content for over three years, I've collected a wealth of knowledge about small business marketing and the online business world as a whole.
I now travel the world working from anywhere with an internet connection.
I'm the Co-Founder of Sweet Marketing and Founder of The Travel Rebellion, a responsible travel resource for ethical and eco travellers.
I currently hold a Upper Second Class BSc Degree in Business Management from the University of Kent.
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Reviews
By Pavlina Hristova on 1/29/2023
I liked the course and how practical the examples were. It really broadened my knowledge for content writing as I am about to start my own business with a website. I definitely recommend the course to beginners with no background and no knowledge on content writing. But the knowledge needs to be upgraded with another course. Thanks1
By Neraca Cinta on 2/10/2022
I have so many insights about building my website, especially because I am a blogger myself and I'm still don't know how to start blogging. I really like how the lecturer is teaching us to be analytical, not like "you need to be viral to be a star" type of person. Some materials need improvements, tho. I would like a lesson about reading insights of our blog posts and how to engage people through social media more. Thank you very much for this course!
By AAYUSHI SHARMA on 8/14/2021
Firstly, Thank you for explaining everything so clearly and in a simplistic manner. I am glad that I took up this course. However, the copywriting section was a bit unclear but way of presentation, the idea of connecting real examples was outstanding. Sending good wishes from India! Looking forward to learn more and be a great content writer.
By Lindsay Neel on 6/11/2020
This course provides great insight, tips, and concepts especially for beginners or those wanting to gain extra knowledge to move forward in their content writing. It also allows you to go through actual practices after various lessons leaving you with a much better understanding before moving onward. Thorough but not drawn out, easy and clear to keep up with - highly recommend.
By Shubham Mukherjee on 5/1/2020
Initially, it had little in relevance to corporate content writing. But with the progress, it began catering to the various fields of application, including business. Now as the course is completed, I must say that it was has certainly helped me understand my flaws as a content writer and what all I have to incorporate for better results.
By Kristina Liebute on 4/1/2020
I found the course very informative. Having worked as a copywriter for the last few years a lot of the material was something I already knew, but presented as it was, it gave me a nice strategic overview in terms of what needs to be done to provide great content. If I had to point out something that could be improved was the quizzes. I mean, I assume anyone doing this course is smart enough to answer more sophisticated questions. Give more difficult questions, make us think, and also - give more than one! One last thing: you left a few typos in the slides (the classic "its" and "you-your"). No one's perfect, but for a content writing course you should be at almost 100%. Thanks! Overall I really enjoyed it.
By Vindhya Attygalle on 3/27/2020
This course was very valuable and insightful for me as I am from a previous advertising background, where I worked as a copywriter. I have been out of the game for a while now, and needed to familiarise myself with content writing as I am completely new to this area. I loved the examples and the resources and only wish there were even more!
By Rivka Abramson on 12/4/2019
I liked this course. The instructor is obviously super knowledgeable and I know now so many things I didn't know before. However, some topics were just very quickly covered without much detail. The quizzes were short and not very helpful for testing my knowledge. Finally, I would have loved some more hands on tasks, such as the ones given in the beginning of the course (defining our ideal reader and writing a good introduction). I hope I'm not coming out too negative. This course HAS helped me a lot and I definitely don't regret buying it.
By Philip Mickey on 4/30/2019
Teaches the fundamentals of content writing and content marketing in a way that is accessible and easy to follow. I gained pages and pages of great insights from the notes I took. I can't wait to implement these in a business setting to increase our presence and further myself as a writer. Thank you!
By Amanda Tesla on 4/6/2019
Great intro course about writing content for the web and social media. Lottie includes valuable guidance on how to use the different social media platforms and explains all of the concepts in a fun, relatable way. However, I would recommend that Lottie create an update for this course. I am specifically referring to the pieces that emphasize Google Plus, a platform that is now defunct. Otherwise, I consider this money very well spent. Thanks!
Quality Score
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Overall Score : 86 / 100







