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How Retargeting Works–The Complete Guide To Retargeting Ads! (Udemy.com)

What Is Retargeting and How Does It Work? Learn Remarketing Secrets That Will Help You Convert Your Abandoning Visitors!

Created by: Isaac Rudansky

Last updated June 2016

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What you will learn

  • Profitably set up, manage and optimize professional retargeting campaignis
  • Use advanced retargeting techniques to stay in front of your most engaged website traffic
  • Setup advanced retargeting and remarketing audiences in Google Analytics and Google Adwords
  • Track sophisticated characteristics of your website visitors to be used in your retargeting campaigns
  • Deploy your remarketing and retargeting tags through Google Tag Manager
  • Understand what retargeting is and how it works
  • Understand the technology underlying every retargeting and remarketing campaign on the web
  • Choose which website visitors you want to spend money retargeting to, and which ones you don't
  • Understand your website visitors psychologically, and understand where they are in the funnel
  • Plan your retargeting lists and audiences to maximize profit

How it compares

Against the other 173 rated Udemy courses in Marketing on CourseDuck:

  • Rating4.7 out of 5higher than 89% of them
  • Reviews4,387#7 of 174 by number of reviews
  • Length8.4 hourslonger than 80% of them
  • Last updatedJune 2016earlier than 95% of them

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Course Description

Hi, I’m Isaac Rudansky, and welcome to my complete Remarketing / Retargeting course.

In this course, you’ll learn how to profitably re-engage website visitors who didn’t convert the first time — and bring them back with the right message, at the right moment.

The training is built on real experience managing hundreds of remarketing campaigns across nearly every industry. We’ll start by clearly defining what retargeting (also called remarketing) is, how it works, and why it remains one of the most effective forms of digital advertising.

Most website visitors aren’t ready to convert on their first visit. Retargeting gives you a second — and often much more profitable — chance. I’ll teach you both the technical foundations (pixels, audiences, tracking) and the psychological strategy behind building campaigns that actually convert.

You’ll learn how to:

  • Understand visitor intent and buyer readiness

  • Build and segment remarketing audiences

  • Use Google Ads, Google Analytics, and Google Tag Manager effectively

  • Set up, manage, and optimize high-performing remarketing campaigns

No prior experience is required. Everything is explained step by step, with a focus on clarity, strategy, and real-world application.

By the end of the course, you’ll have the skills to turn missed opportunities into consistent conversions using proven remarketing frameworks.

Thanks for checking out the course — I’ll see you inside.

— Isaac

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Instructor Details

Isaac Rudansky

Isaac Rudansky is one of the most respected voices in performance marketing today. Ranked the #1 most influential digital marketing expert by PPC Hero, Isaac spends the majority of his time deep in client strategy, creative execution, and performance optimization.

He is the creator and instructor behind the world’s #1 best-selling performance media training, with over 400,000 students worldwide and more than 50 hours of in-depth instruction focused on real-world advertising systems—not theory.

Isaac is the founder of AdVenture Media Group and The Modern Marketing Institute, where he leads training and strategy rooted in how advertising actually performs inside live accounts. His work emphasizes clarity, structure, and effective decision-making.

He holds a Master’s degree in Industrial / Organizational Psychology from Hofstra University, and AdVenture’s approach continues to stand out by combining empirical psychology with statistical business analytics across every campaign.

Throughout his career, Isaac has built and scaled paid search and paid social teams for publicly traded companies and billion-dollar brands, including Unilever, Forbes, AMC Networks, and Hanes.

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Reviews

4.7

4,387 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Sohaib Raza on 12/12/2021

This is the Best course of google Ads from al the courses I have taken so far. Thanks so much for this wonderful course. It would be highly appreciated if you could make a course discussing the cast studies so we coud also learn from them.

By Javaris Knight on 12/10/2021

This Course is amazing. Issac is very knowledgeable about google ads. His tips and tricks are useful and can be implemented by anyone willing to take the time to learn. I would highly recommend this course to anyone who wants to reach a expert level in remarketing with google ads.

By Pablo Cancino Pérez on 10/20/2019

El contenido y la forma en que lo explica, es realmente bueno. Muy pro. Sin embargo, faltó realizar un ejemplo de una campaña de remarketing usando una de las audiencias. Era parte fundamental. En mi caso como ya tomé el curso de PPC, por sentido común sabría como hacerlo. Pero los tipos, las consideraciones, las ofertas, etc. habría sido algo que esperaba de este curso.

By Chaitanya Yewlekar on 8/9/2019

One of The Best Course on Udemy for How Re-targeting a work. Isaac Teaching methods is quite simple & Easy to understand. Those who want to learn about advance retargeting on a digital platform. I will suggest this is the best course for you.

By Sam Hailu on 2/18/2019

This is a well detailed, very useful course on remarketing. I had very little prior knowledge on remarketing when I started taking this course. And I can tell you, this is probably the best resource to learn the subject. Once again, I like the thorough explanation of each topic.

By Regal Beloit Romania SRL Cluj-Napoca, St on 9/24/2018

Pretty amazing course, I took lots of notes and I can't wait to use all the gathered info in creating my own, pretty complex and data-based remarketing campaigns This course includes lots of real-life examples and case studies. I believe I've made the right choice!

By Ben K. on 5/8/2018

As much as I loved Isaac's original best selling course on AdWords, this course was surprisingly subpar. Isaac spends 8.5 hours talking mainly about creating retargeting audiences. He abruptly ends the course with "See you at the next level" and there is no next level. It's like you're waiting for the point and it never arrives. Others who bought the course wrote him about it and although he promises to complete it saying he is waiting for some update from Google, he never did and that was a year ago. I would not recommend this course.

By David Tsang on 2/5/2018

Great course. The only problem as pointed out by many others is that it is incomplete. It doesn't actually teach you how to set up the remarketing campaigns in Google Adwords. It is like running a marathon and giving up when the finish line is in sight. This is an enormous flaw with the course. But I am still giving it 5 stars. Why? Because the rest of the content is so good. The course being as incomplete as it is still delivers a ton of value. Does it suck that it isn't complete? Yes. But it is still great for what it is.

By Jimi Hove on 10/29/2016

Amazing course. It`s just too bad it doesn`t end with actually showing how to set it up on the display network, because Isaac had i child in the midst of doing this course. Its still truely amazing, I just think I owe the people considering this course to tell them that. The last part of tjhe course will be added, sometime in the near future. Hopefully. Thank you again and congratulations with the baby. More important than anything.

By Zia Khan on 8/7/2016

I love Isaac, they way he teaches is just phenomenon...I am BIG FAN of his teaching. I personally have learnt a lot from his earlier course (Ultimate Google Ad-Words 2016) so much so that I was able to successfully manage my entire ad-words account worth USD 10,000+ all by my self without any support from agency or so. Based on the knowledge, information, skills and experience that I have learnt and implemented to my account over past few months finally it has paid-off. And today after lot-of hard work my account stands at a position wherein it was choose as Top 5 Best Managed Account by Google themselves in the Healthcare industry across India. Which I am very proud of and thankful to Iscaa teaching in making dream come true. Hence I highly recommend Isaac and thankful to him for sharing his tremendous knowledge and information. Regards Zia

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Overall Score : 94 / 100