Go To Market Strategy; Practical Guide to Launch New Product (Udemy.com)

Mohammad’s Habibi gives university level education for a fraction of the price. He stays on topic, keeps the course interesting: and goes into great detail that cannot be found anywhere else.

The content is satisfactory and insightful, but the video editing with lots of display of clips of people is very distracting. otherwise this course is excellent use of learner's time.

The course has a lot of interesting content, very well explained and the instructor has a deep expertise in the area. What I would probably add is a simple test or exercise to be more practical and the student can also apply what is being teached in the videos. Overall, I would recommend it as a first introduction for the students looking to learn more about GTM strategies.

I really enjoyed the course. It was very informative and presented in a way that was easy to understand. The topics covered were explained clearly and provided valuable insights that I can apply in practice.

Dr. Habibi did an excellent job explaining the concepts of Go To Market Strategy. The many real-life examples helped put into perspective and provide a deeper understanding of the concepts discussed in the videos.

This course was very useful because it gave me new ways at looking at marketing. Marketing is a field that's always changing because people are always changing. Preferences change, fads come and go, technology improves. There's no one right way to approach marketing to people. Important aspects include building a relationship with the client. Using the tools of the market to bring the right product to the right customer at the right price.

I'm lucky to say that I learned a lot of hands on approaches and learnings in Dr. Habibi's online courses and in his marketing class in my university. I briefly learned about GTMS in my intro to marketing class, but this course goes more in-depth, explaining product value propositions, product positioning, and the applying the Van Westendorp price sensitivity meter using Qualtrics, that I did not learn about until this course. One of the main take-aways from this course is really the definition of marketing and how it comes down to building relationships, which changed my view of what marketing really is. Another main take-away is having a strategy and plan in place to reduce the risk of failures.

This course introduced me to some important concepts in marketing. Before, I had no idea what marketing really was, but now I understand that it's about building relationships with people and exchanging value. Furthermore, since we cannot have relationships with everyone, we should select our target customers carefully. Additionally, efficiency and effectiveness are important factors in the distribution channel. In conclusion, it is important to keep a close eye on the market, your target market, the current situation, and to continually innovate and adapt to the market as it changes.

It's a great refresher to sense check and go over what you may already know as a marketer. Always good to go over things. If you're curious about GTM then this is a good overview, short and sharp with key salient points.

It was a brief, to-the-point and practical course. The definitions provided made it easier to apply the knowledge gained. Also, it shares real-life scenarios and examples which stick to the mind well. I found it very useful. Thank you, Dr. Habibi.