Modern Marketing with Seth Godin (Udemy.com)

This course provided me on incredible insights on things like your focus on the market you want to cater should be very narrow, and do not try to change or tell people a new story, the marketer's job is just to reaffirm the assumption and biases of the target audience, all while having empathy with them

The course is designed to challenge traditional marketing strategies and encourage students to think differently about how they approach their audience and their brand. The syllabus is packed with valuable insights and practical lessons that have reshaped my understanding of marketing. Seth Godin, a renowned entrepreneur and best-selling author, brings his wealth of knowledge and experience to this course, that covers a wide range of topics, including the fundamentals of modern marketing, the distinction between marketing and advertising, and the importance of empathy in serving customers. The course begins by prompting students to reflect on the change they want to make and the audience they want to reach. This emphasis on empathy as the heart of marketing sets the tone for the entire curriculum. The concept of positioning is thoroughly explored through various modules, providing a deep understanding of how to differentiate a brand in a crowded marketplace. One of the most thought-provoking sections of the course revolves around understanding what people truly want and the importance of continuous testing. Seth Godin's emphasis on challenging the status quo and daring to charge 10x more than competitors is a bold approach that forces students to reconsider their pricing strategies. The latter part of the course delves into the power of storytelling, the significance of branding, and the strategic use of pricing as a marketing tool. Throughout the course, Seth Godin's engaging teaching style and real-world examples kept me captivated and eager to apply the lessons to my own marketing endeavors. The practical nature of the content, coupled with the opportunity for self-reflection, made this course a truly enriching experience.

If it wasn't Seth, I would rate it lower for the same course material, same agenda, same videos from someone else. But yeah, inevitably we know it is Seth and it makes you feel different. To be honest, the course was OK but not hugely useful. Of course it was nice to listen, nice to watch Seth's stories bu it felt like those are bunch of separate videos not very well thought of and not well organized to teach you a certain approach, mindset, marketing or business skill. Don't get me wrong, this is still 6 hours of Seth and there is plenty of good, actionable advice in it but.. it could've been better organized and better structured. Besides that, QA section is empty. I would expect to see some conversations and discussions going on there for some specific topics. Anyway, thanks for the course.

The information is good but it is rather basic marketing information.

Modern Marketing is Must for bring together Industry giants quick Check in on road ahead in delighting consumers, Well on Track with Expectations, Crucial reminders, xoxo

Yes, it is good match for my job.

Very good lecture. Moving on.

Seth always knows how to provide content that moves me.

This course matches my job profile

A lot of interesting insights with a clear vision on the art of marketing. Really makes you think what and how you want to change the things around you.

An explanation about marketing that convinced me for the first time.

Nothing earth shattering yet, but based on Seth Godin's reputation, expecting more.