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LifestyleSeth Godin's Value Creation Master Class (Udemy.com)
Learn how to ask the right questions, brainstorm innovative ideas, and design projects that succeed
Created by: Seth Godin
Last updated October 2016
Our take
Based on the ratings of 5,693 students, a sample of their written reviews and the syllabus, as the course stood in October 2016. No course pays to be reviewed.
This is a short, focused course from Seth Godin built around one question: what value does your project create for the people it serves? It runs 42 minutes across 19 lectures in six sections, and it leans on a 35-page workbook that the description says should be printed and completed. It is aimed at leaders, marketers, managers and freelancers who already have a project or idea to test. It assumes basic marketing knowledge and skips budgets and investor pitches.
Reviewers like the bite-sized lectures, the real-world examples and the workbook. Of 5,693 ratings, 2,634 are five stars and 2,227 are four, with 695 threes. Students say Godin explains things clearly and that his questions are pertinent. The complaints are scattered. One reviewer calls the pace slow, one wanted more images and summaries, one was unsure whether to use the video and printout together, and two felt it lacked depth or a bigger framework for something called a master class. It was last updated in 2016, though the reviews don't flag it as dated.
At under an hour, the time cost is small, and the workbook is where the real value sits. Treat it as a primer or a checklist before a launch, not a full strategy course. Anyone who will sit down and write honest answers should get something from it. Anyone hoping for a deep framework will likely feel it ends too soon.
Pros
- Short lectures (42 minutes total) that reviewers say are easy to follow with no drifting
- A 35-page workbook that students use on real launches and say helps them check their offer
- Godin's questions are called pertinent and applied to real-world scenarios
- Under an hour in total, and a certificate of completion is included
Cons
- Two reviewers say it lacks depth for a course called a master class
- One reviewer finds the pace slow, and another says the questions feel loosely connected
- Last updated in 2016, and light on visuals, with unclear video and printout use
Seth has incredible insight and explains things so well. I have already downloaded his resource and filled it out completely for the launch of my product very soon!
Labeled intermediate, but it needs only basic marketing knowledge and a real project to work on.
What you will learn
- Use guiding questions to design and build projects that create significant value for the people they seek to serve
- Discover useful shortcuts by avoiding false starts and expensive pitfalls as they grow
Course content
6 sections · 19 lectures · 41 min of video
- 1Course Overview 3 free previews3 lectures · 7 min
- 2Understanding the Problem 2 free previews3 lectures · 7 min
- 3Leveraging Your Assets4 lectures · 10 min
- 4Spreading Your Vision4 lectures · 9 min
- 5Sustaining Your Vision4 lectures · 9 min
- 6Course Conclusion1 lecture · 1 min
Who it is for
The instructor says it suits
- This is a Master Class, designed for people who are ready to leap.
- The course is not designed to be something you merely watch and walk away from. It includes a workbook that you should print out and complete in order to get the most out of the course.
- There is no requirement for any technical skill, nor do you need a degree in marketing. However, this course assumes that you are familiar with basic marketing concepts.
- It helps if you have an existing project or a new idea you wish to incubate throughout this course. This course focuses on shaping your larger business idea—not on the details of drafting a budget or how to pitch to investors.
- It truly helps if you care about actually engaging with your customers.
What you need before you start
- It's not expected that you've read Seth's books or blogs, but you will need to commit to actually completing the workbook and writing down some hard truths (and then doing it again, if necessary).
- After you finish the course, please pay it forward by teaching this material to someone else…
How it compares
Against the other 1,210 rated Udemy courses in Business on CourseDuck:
- Rating4.5 out of 5higher than 46% of them
- Reviews5,693#141 of 1,211 by number of reviews
- Length0.7 hoursshorter than 95% of them
- Last updatedOctober 2016earlier than 97% of them
Course Description
A new course from one of Udemy's most popular teachers.
Are you ready to take your work to a new level?
This project you’re working on, the new business or offering, what sort of value does it create?
This is a loaded question but a vital one. That's our work. It's what we do: we build organizations and projects that create value. No value, no project. Understanding the levers of value creation gives you a significant unfair advantage.
This is a master class for leaders, marketers, managers and freelancers. It includes a 35-page workbook and a series of direct, useful conversations that are guaranteed to change the way you approach your work.
What we’re seeking here isn’t a fancy elevator pitch or a carefully compressed mission statement. Instead, the challenge is to describe (without regard in any way for how you benefit, or for how your organization profits), precisely what’s in it for the user, the customer, the people you seek to serve.
Seth Godin is one of the most popular bloggers in the world, the guy American Way Magazine called, “America’s Greatest Marketer.” He’s written 18 bestselling books, started successful companies, but mostly, he’s a teacher.
In his first ever Master Class, Godin doesn’t waste time with entertainment. Instead, he’s put together a focused, useful course and a significant workbook, all designed to help you produce more value in less time.
Watch the videos, do the workbook, engage with your fellow students and then repeat the process. After a few cycles, you will begin to see things you’ve never realized were important.
Go make a difference. This course will help make that possible.
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Instructor Details
- 4.5 Rating
5,693 Reviews
Seth Godin
World-renowned entrepreneur, best-selling author, and speaker
More than 100,000 students online...
Seth is an entrepreneur, best-selling author, and speaker who knows what it takes to succeed in business and to be your own boss. In addition to launching one of the most popular blogs in the world, he has written 20 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn).
The penultimate one is called THIS IS MARKETING and it's been a #1 bestseller in its category in the USA, Italy and Korea. And out in late 2020 is THE PRACTICE. Find out more at seths.blog/ThePractice
Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). This real-world entrepreneurial experience is what makes him the ideal teacher for those who wish to forge their own career path.
By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.
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Reviews
By Joanna Gansel on 7/8/2026
Great short course from Seth Godin on creating value. Its perfect add on to existing knowledge on a topic you may have. I liked the free resource from Seth which serves a self-discovery of your process and hells you understand better if you are ticking all the boxes and are aligned with your goal to add value for your customers/clients with offer you have.
By Lim Liau Yuan on 9/14/2021
It would have been nice if examples are anchored on a few businesses to coherently flow and bridge the concepts. Example, Seth Godin mentioned the book wrapping business that he ran and it needed to evolve as the internet changed the playing field. Well, this could be a business example as a final section that coherently connects the different concepts from understanding the problem, leveraging assets, spreading the vision and how he sustained the vision.
By Ashwini Babu on 10/15/2020
Good
By Jane Nagle on 10/12/2020
Segments are really short, feels jumpy.
By Narayanee Viswanathan on 9/25/2020
I feel that he is directly addressing the key issues - i need to spend more time on this
By Joy C Young on 9/23/2020
Yes, information is clear and concise.
By Yuriy Plakosh on 9/20/2020
This is a high quality course that asks the right questions to answer before you even start creating your new product. I believe it will also give a lot of value for the existing product and can bring a lot of insights to the marketer by answering all those questions which are sometimes tough to answer. But they really need your answers.
By Arnab Pal Chowdhury on 9/17/2020
Awesome.Simple and to the point
By Seenuvasan Velayutham on 9/13/2020
Awesome. Most helpful for the people who are planning to start a new business or product.
By Laarni A de Lusong on 9/13/2020
The value of this course is not just the content, which is great, but how inspiring Seth can be. That's the value he offers beyond the course.
By Arvind Srivatsav Vijayagopalan on 9/9/2020
An eye opener in how we approach Value creation and problem solving.
By Dipankar Mishra on 9/5/2020
For me it was a good match. However I felt that the course can be detailed a bit more to get the understanding better.
Quality Score
No CourseDuck member has rated this course yet. Taken it? Give each part a thumbs up or down.
Overall Score : 90 / 100
- Video Duration:
42 mins - Price: $74.99
- Provider: Udemy
- Updated:
October 2016 - Level:
Intermediate - Language:
English - Certificate:
Yes - Lectures:19 in 6 sections
- Students:17,200
- Subtitles:13 languages
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