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Ultimate 2026 Google Ads Training: Profit with Pay Per Click (Udemy.com)

The Ultimate Google Ads training with over 240,000 students and 54,000+ reviews. Updated content for 2026!

4.5
55,502 reviews

Created by: Isaac Rudansky

Last updated January 2026

Our take

Based on the ratings of 55,502 students, a sample of their written reviews and the syllabus, as the course stood in January 2026. No course pays to be reviewed.

Isaac Rudansky's Google Ads course is a long, slow build from zero. It runs about 35 hours across 204 lectures, and roughly 239,000 students have enrolled. The syllabus covers keywords, search campaigns, ad copy, bidding, conversion tracking and remarketing, with newer sections on Performance Max, Demand Gen and YouTube. It is really aimed at small business owners, freelancers and entrepreneurs who want to understand why the settings matter, not just where to click.

Reviewers praise the teaching. They call Rudansky's explanations clear, plain and easy to put into practice, and one beginner says they launched two campaigns for a local business halfway through. The complaints are about age and bulk. The syllabus tags sections 2 to 15 as updated, and the course was last updated in January 2026. But the older sections, roughly two thirds of the runtime, still say AdWords and, per low-star reviewers, show an interface from a decade ago. Others mention repetition and heavy theory. One reviewer got no reply to questions.

The 4.5 rating across 55,502 reviews holds up, with about 72 percent giving five stars. Only a small slice is unhappy, but most of the low-star reviews in the sample say the material is outdated, and some say the course is padded and could be much shorter. Treat the updated sections as the core and check the older ones against the live Google Ads screen. It is good value for a thorough grounding, but not the pick if you want a short, current walkthrough.

Best forSmall business owners and beginners who want to understand how Google Ads works, not just where to click.
Skip it ifYou want a short, click-by-click walkthrough of today's Google Ads interface with no older material.

Pros

  • Clear, plain-English teaching that reviewers say is easy to put into practice
  • Covers search, Performance Max, Demand Gen, YouTube and conversion tracking
  • Sections 2 to 15 are tagged Updated, and the course was last updated in January 2026
  • Huge audience: about 239,000 students and 55,502 reviews, 72 percent five stars

Cons

  • The older sections still say AdWords and show a dated interface, per low-star reviews
  • Repetition and heavy theory make 35 hours feel overwhelming to some reviewers
  • One reviewer says instructors never answered a question sent by email
I literally took it with zero knowledge in google ads and somwhere in the middle of the course I was already able to launch first 2 google ads campaign for a local business which already gave some positive results
Maxim Leconiuc, a student

Listed for all levels. It suits true beginners best, while experienced users may find the older sections slow and repetitive.

Featured in our guide: The Best Digital Marketing Courses on Udemy in 2026

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What you will learn

  • Drive Consistent, Round-The-Clock Traffic To Your Website or Landing Page
  • Use Conversion Tracking To Determine The Value Of Your Ad Campaigns
  • Create, Develop and Optimize Your Own Profitable Google Ads Campaigns
  • Remarket to Your Previous Website Visitors To Get Them Coming Back To Your Site
  • Advertise Your Products And Services Online Effectively
  • Monetize The More Than 6 Billion Daily Searches On Google
  • Boost Traffic and Increase Sales to Your Website
  • Learn PMAX, Demand-Gen, and YouTube Advertising

Course content

31 sections · 204 lectures · 35 hours of video 3 quizzes, 5 articles

  1. 1Introduction to Google Ads 4 free previews9 lectures · 1.3 hours
  2. 2The Fundamentals of Google Ads (Updated) 2 free previews7 lectures · 47 min
  3. 3The 3 Key Pillars of Google Ads (Updated) 1 free preview1 lecture · 2 min
  4. 4Keywords and Search Terms in Depth (Updated) 1 free preview8 lectures · 52 min
  5. 5The Art of Audience Targeting (Updated) 1 free preview4 lectures · 21 min
  6. 6Crafting Killer Copy and Mastering the Message (Updated) 1 free preview4 lectures · 39 min
  7. 7Profit-First Bidding Strategies (Updated)4 lectures · 25 min
  8. 8Getting to Know the Competition (Updated) 1 free preview3 lectures · 12 min
  9. 9The Nuances of Conversion Rate (Updated)5 lectures · 29 min
  10. 10Search Campaigns on Steroids (Updated)9 lectures · 3.3 hours

Who it is for

The instructor says it suits

  • Anyone who wants to master the world's most powerful and popular advertising platform
  • Small Business Owners who want to increase their sales and revenue through their webiste
  • Entrepreneurs who want to leverage the power of the world's most advanced advertising platform to their competitive advantage
  • Marketing professionals who want a deeper understanding of the dynamics of the AdWords auction and step by step instruction how they can succeed with AdWords
  • Students who want to develop a set of professional marketing skills
  • Beginners and more advanced AdWords users who want a closer look at how to set up search campaigns and remarketing ads the right way
  • This course is NOT for you if you are not ready to take your online advertising and marketing seriously
  • If you have ANY product or service that you want to promote, advertise or sell online, this course will give you the best tools and skills to succeed

What you need before you start

  • Have a website, landing page, or business idea
  • Laptop, tablet, or smartphone with an internet connection
  • No experience with Google Ads required
  • Go from total beginner to advanced with this comprehensive masterclass
  • Trusted by over 218,000 small business owners, freelancers, and entrepreneurs

How it compares

Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:

  • Rating4.5 out of 5higher than 61% of them
  • Reviews55,502#2 of 419 by number of reviews
  • Length35.3 hourslonger than 93% of them
  • Last updatedJanuary 2026more recently than 74% of them

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Course Description

Updated for 2026

Fully refreshed to reflect the current Google Ads platform, including the latest interface, automation, and measurement updates.

Now includes 65+ new and updated lectures covering:

Google Ads • Performance Max • AI & machine learning • YouTube campaigns • Modern conversion tracking • Account structure for automation • Reporting & optimization frameworks — and more.

Win back your business from your competition by actually understanding Google Ads. This Google Ads course has consistently ranked among the highest-rated courses in Udemy’s marketing and advertising section.

Welcome to one of Udemy’s most trusted and highest-rated Google Ads courses of all time.

Over 240,000+ business owners, students, marketing specialists, and entrepreneurs have enrolled—leaving thousands of 5-star reviews:

“I don't normally rate a course until I've completed it, but I just had to this time. This course is absolutely awesome… Isaac really knows what he is talking about… super well organized… golden nuggets of information throughout… worth every dollar.”
— Meena Verma

“This course is fantastic… clear, concise and demystifying.”
— Roy Murray

“The most comprehensive and informative course I have ever taken… explained in plain English.”
— Alex Key

“Absolutely brilliant… a masterpiece!”
— Sarah McDougall


Learn How To Drive Consistent, Reliable, High-Quality Traffic With Google Ads

Your customers are using Google every single day to search for the products and services you offer. If you’re losing business, it’s usually not because Google Ads “doesn’t work”—it’s because your campaigns aren’t structured, tracked, or optimized correctly.

It doesn’t have to be that way.

This complete Google Ads course walks you through the exact skills and techniques you need to run profitable campaigns and drive high-quality traffic to your website day after day.

For far less than the cost of a single month of wasted ad spend, you’ll get 15+ hours of in-depth video training, lifetime access, student discussions, and the ability to follow along step-by-step as everything is built and optimized.

You also get a 30-day, 100% money-back guarantee.


ZERO Experience Required

This course starts from the fundamentals and progresses into modern, real-world Google Ads strategy.

In this course, you will learn:


  • How to set up a Google Ads account from scratch

  • The theory behind successful online advertising

  • What keywords are, how intent works, and how to use them strategically

  • How to build Search, Performance Max, Demand Gen, and YouTube campaigns

  • How to set up conversion tracking for leads, sales, revenue, and phone calls

  • How to properly measure form submissions, purchases, and calls

  • How to structure campaigns, ad groups, and assets for today’s automated environment

  • How to write ads and A/B test them correctly

  • How to increase Quality Score and lower cost per click

  • How to analyze keyword and performance data using Excel

  • How to use AI tools for research and optimization

  • How to monitor campaign performance without over-tweaking

  • How to identify problems inside an account—and fix them

  • How to understand customers at a psychological level

  • How to work with Google’s automation instead of fighting it

…and much, much more.


Unless you have the tools and skills to manage Google Ads properly, you will continue to lose customers to competitors who do.

By the end of this course, you’ll be able to build, manage, and optimize professional Google Ads campaigns that drive high-quality traffic and real business results—consistently.

I walk you through Google Ads using a clear, step-by-step approach so you can see how simple, logical, and effective it can be when done correctly.

Thank you for taking the time to check out the course. I know you’ll absolutely love it—and I look forward to helping you on the inside.
Read More All Levels All Levels product length iconTime: 35.3h

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Instructor Details

Isaac Rudansky

Isaac Rudansky is one of the most respected voices in performance marketing today. Ranked the #1 most influential digital marketing expert by PPC Hero, Isaac spends the majority of his time deep in client strategy, creative execution, and performance optimization.

He is the creator and instructor behind the world’s #1 best-selling performance media training, with over 400,000 students worldwide and more than 50 hours of in-depth instruction focused on real-world advertising systems—not theory.

Isaac is the founder of AdVenture Media Group and The Modern Marketing Institute, where he leads training and strategy rooted in how advertising actually performs inside live accounts. His work emphasizes clarity, structure, and effective decision-making.

He holds a Master’s degree in Industrial / Organizational Psychology from Hofstra University, and AdVenture’s approach continues to stand out by combining empirical psychology with statistical business analytics across every campaign.

Throughout his career, Isaac has built and scaled paid search and paid social teams for publicly traded companies and billion-dollar brands, including Unilever, Forbes, AMC Networks, and Hanes.

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Reviews

4.5

55,502 ratings on Udemy

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By Learning Optic on 7/28/2026

This is just the start but I am actually eager to listen and learn. I have years of experience and I don't like school or classes. I am very visual learner but I am eager to go through this course and hopefully improve myself. Thank you

By Josh Gravelle on 7/20/2026

Top notch. You can tell when someone is fully knowledgeable about their given subject, as is the case here. Isaac and his team truly know the material and dive deep to help you learn, understand, and go from 0 to 100. Highly recommend!

By Jeff Kushnir on 7/6/2026

I have already learnt something that I had no idea was even something to ask or know about. Even if I never build my own ads and have a company manage the ads for me this course seems to be a good base to have a dialog with that ad company.

By Theresa Els on 6/23/2026

I've already learned quite a bit and I'm only on section 3. I've worked with Google ads before but haven't received much joy out of it so looking forward to the rest of the course to see where and how I can improve my campaigns. Especially looking forward to the scripting part!

By Vikrant Javanjal on 5/14/2026

Thank You Sir, Your way of explaining is very professional & very easy to understand & to the point. thank you very much for this wonderful course

By Maxim Leconiuc on 5/1/2026

The whole course is amazing! I literally took it with zero knowledge in google ads and somwhere in the middle of the course I was already able to launch first 2 google ads campaign for a local business which already gave some positive results, the best part is that Isaak explains the logic and the way you should approach digital marketing in general and google ads set up particularly. Thank you very much Isaak for this course!

By Matteo Ferrando on 4/8/2026

I found this course quite overwhelming at times. It could easily be reduced by at least a third without losing value; there’s a lot of repetition, and some content is outdated. I also think it’s missing a HUGE key component: a proper, in-depth explanation of how to manage customer accounts effectively using a Google Ads Manager Account. That said, it’s clear this is a monumental piece of work that has evolved over time, and it has likely helped many people. For the price, it’s definitely a good deal. Still getting through these 35.5 hours was quite a challenge!

By Mateo Goytizolo on 4/7/2026

So far, extremely in-depth and informative. It is actually blowing my mind how much information this course is explaining for such an affordable price.

By nik zulu on 2/4/2026

Before starting this course I had no idea what Google Add is and what it looks like from "the other side". I think I have gathered very solid information to build slowly my own campaign.

By Igor Wokulski on 1/10/2026

The course content does not feel updated with current industry standards. Most of the material is highly theoretical, with very limited focus on real-world, practical implementation. There are hardly any hands-on examples, live use cases, or step-by-step tasks that help learners apply what is being taught.

By Frantisek Stejskal on 11/7/2020

Amazing course, so many knowledge for such a low price. Great work

By Markose Chenthitta on 11/7/2020

The Course is pretty great so far, Its definitely informative and has a lot of depth in various aspects of the Google Ads Platform. Its incredible to see so much content , but its worth it and a great resource to get back to it and refresh my mind of various steps and processes needed to be done when using Google Ads

Showing 12 of 310 reviews

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Overall Score : 90 / 100

Ultimate 2026 Google Ads Training: Profit with Pay Per Click
Visit course on Udemy Write a review
  • Video Duration: icon 35.3h
  • Price: $22.99
  • Provider: icon Udemy
  • Updated: icon January 2026
  • Level: All Levels All Levels
  • Language: icon English
  • Certificate: icon Yes
  • Lectures:204 in 31 sections
  • Practice:3 quizzes
  • Students:239,000
  • Subtitles:15 languages
  • Udemy badge:Bestseller
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