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Public Relations for Startups | Dekker Fraser (Udemy.com)

PR Public Relations & Media Relations Course for Start-ups

4.4
246 reviews

Created by: Dekker the Marketer

Last updated June 2026

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What you will learn

  • PR
  • Public Relations
  • Media Relations
  • Startup Marketing
  • PR for Startups
  • Public Relations for Startups
  • Media Relations for Startups

How it compares

Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:

  • Rating4.4 out of 5higher than 42% of them
  • Reviews246#259 of 419 by number of reviews
  • Length10.2 hourslonger than 79% of them
  • Last updatedJune 2026more recently than 87% of them

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Course Description

Learn practical public relations (PR) for startups in this new course from renowned instructor Dekker Fraser, MBA.

Key Public Relations Learnings:

  • How one company generated $1M after only 12 days in business, using a PR-focused marketing strategy

  • Dekker's "3S Formula" for Startup PR: Soliciting, Storytelling & Scaling

  • How to tons of media attention and virality with minimal budget

  • PR crisis communication

  • Winning awards to drive sales

  • Creative, unconventional approaches for PR virality

  • How to leverage the advantages startups have over large companies to garner public relations attention

  • Real case studies and tutorials that demonstrate my success with public relations

  • Growth hacks such as advertising and direct mail pitches to journalists

  • Powering search engine optimization (SEO) with public relations

  • Piggybacking off bigger brands to garner media attention

  • Podcast marketing

  • Influencer marketing

  • Building and automating media outreach lists

  • Researching media outlets and journalists

  • Using the latest tools such as Sparktoro, Lemlist, LeadEnforce, and LinkedIn to maximize PR

  • Writing a press release

  • Leveraging stories for maximum reach

  • The types of stories and story angles to write

  • How to interview

  • Journalist relationships and pitching

  • Public relations content creation and thought leadership

  • Influencer relations

  • Scaling your PR campaigns

  • Real examples of effective public relations for product launches, personal branding, awareness marketing & more!

Dekker was the head of marketing for a Google accelerator startup where he growth hacking using modern public relations tactics. He also worked with some of the top public relations managers in the world at companies such as Sony PlayStation. He worked at a Google Ventures backed startup in Silicon Valley and has consulted with countless startups at various stages of growth.

Dekker received his MBA from the #1 ranked business school for marketing, Philip Kotler's Kellogg School of Management. He also studied at Northwestern's Medill School of Journalism and received leadership training from Columbia Business School.
Read More Beginner Beginner Level product length iconTime: 10.2h

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Instructor Details

Dekker the Marketer

Marketing Management Experience

• Global Product Marketing & Brand Manager for Sony PlayStation

• Vice President of Marketing for a Google accelerator startup

• Senior Product Marketing Manager for a Series-A startup

• Product Marketing Manager for a Google-backed Series-D startup

• Director of Marketing for Ironclad Games / Flame Design

• SaaS Marketing Consultant

Education

• MBA in Marketing from Northwestern University - Kellogg School of Management

• Leadership Essentials from Columbia Business School

• Bachelor of Commerce from Mount Allison University

• Master's and bachelor's business courses at BI: Norwegian Business School

• Presidential Scholar at Saint Mary's University

Academic & Volunteer Experience

• University MBA Program Advisor

• College Marketing Lecturer for Digital Marketing & Business Analytics

• Division Director and VP of Membership for Toastmasters International

• Board of Directors for a charity

Read More

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Reviews

4.4

246 ratings on Udemy

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By Freddy H on 7/28/2024

I've found anywhere. I'm a company founder and do my own PR so I needed to understand it better than most. Dekker Fraser completely delivered above expectations! I'm a Dekker Fraser fanboy forever!

By Pheobe Momir on 7/27/2024

This is a priceless tool for any startup trying to increase its PR. Dekker Fraser's proficiency and captivating pedagogy render intricate public relations tactics effortlessly comprehensible and executable.

By Adrian Guerrero on 7/25/2024

The course offers practical strategies tailored for startups, making it easy to build a strong PR foundation. The content is clear and directly applicable. Highly recommend for any startup looking to enhance its PR efforts.

By Victoria Kennedy on 6/24/2024

It covers basic PR, however then he goes into marketing, and that is not why I bought this course. I bought it for PR knowledge. Seems like he just added these irrelevant sections to make the course longer. It would have been more helpful if he gave some templates of actual scripts of pitches that you can use.

By Nwabueze David Ngozichukwuka on 3/1/2024

Course was amazing, loved the speaker’s simplicity too

By George Steven on 2/5/2024

This course is a goldmine of practical tips and strategies for startups aiming to make a splash in the media. Dekker's real-world examples and hands-on approach make the learning experience engaging and applicable.

By Fiona McEvoy on 8/16/2023

A lot of this course relates to sales and marketing, rather than PR. If you're a PR professional working with a startup you won't learn much and there's a lot of superfluous material.

By Liam Anderson on 5/23/2023

"I can't praise this Udemy course enough! The instructor's expertise and real-life examples make learning about PR for startups engaging and applicable. I've already implemented their strategies and seen positive results."

By Ethan Brooks on 5/23/2023

"I'm incredibly impressed with this Udemy course on PR for startups. The instructor's passion and expertise shine through every lecture. The course materials are well-structured, making it easy to grasp and implement the concepts."

By Ava Mitchell on 5/23/2023

"Enrolling in this Udemy course was the best decision I made for my startup's PR efforts. The instructor's expertise, clear explanations, and actionable advice have given me the confidence and skills needed to succeed in the PR world."

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Overall Score : 88 / 100

Public Relations for Startups | Dekker Fraser
Visit course on Udemy Write a review
  • Video Duration: icon 10.2h
  • Price: See price on Udemy
  • Provider: icon Udemy
  • Updated: icon June 2026
  • Level: Beginner Beginner
  • Language: icon English
  • Certificate: icon Yes
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