Copywriting for Six Figures: Become a Copy Writing God! (Udemy.com)
Master Copywriting with a Fortune 100 Expert and Kellogg MBA: Your Ultimate Guide to Crafting Compelling Copy
Created by: Dekker the Marketer
Last updated May 2026
What you will learn
- Master the Art of Persuasion: Develop the skills to craft compelling copy that drives sales and engages audiences
- Advanced Copywriting Techniques: Learn cutting-edge strategies in copywriting and content marketing
- Build Effective Content Strategies: Design a powerful content marketing plan from scratch and convert leads into customers
- Psychological Triggers for Sales: Apply proven psychological principles to effortlessly influence purchasing decisions
- Create High-Impact Copy: Write captivating copy for ads, emails, landing pages, and other marketing materials
- Avoid Common Pitfalls: Identify and avoid frequent mistakes in copywriting and content marketing
- How To Write Powerful Headlines
- Craft Magnetic Headlines: Write headlines that grab attention and drive action
- Replicate Proven Success: Model and adapt successful ad strategies to achieve outstanding results
How it compares
Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:
- Rating4.4 out of 5higher than 42% of them
- Reviews1,512#75 of 419 by number of reviews
- Length19.7 hourslonger than 89% of them
- Last updatedMay 2026more recently than 84% of them
Course Description
If you want to sell anything online successfully, you’ve got to learn copywriting...
WELCOME TO THE ULTIMATE COURSE ON COPYWRITING & CONTENT MARKETING!
This course was designed with the goal of helping you write truly great copy that produces excellent results. You’ll discover my copywriting framework and carefully study tons of case studies, proven ads that did extremely well & numerous examples of great copywriting in-action.
Taking this course will allow you to learn top copywriting techniques & become a master copywriter who is able to use the written word to sell (more of) your products & services with ease. You’ll have the knowledge and skills necessary to write killer copy for your ads, emails, landing pages, YouTube titles and more!
By the end of the course, you'll be able to...
Develop a full-funnel content marketing & copy writing plan
Write copy that changes people's minds and gets them to buy your product/service
Nurture leads so they actually become paying customers
Write proven and effective ads for LinkedIn (and other advertising channels)
Write persuasive headlines that induce people to do what you want
Avoid common content marketing & copywriting mistakes
Mimic proven/successful ads
& so much more!
New! Write high-CTR YouTube titles
Write compelling body copy
Use 35 formulas for writing sales-growing headlines
I will reveal...
My SPF framework for high-level copywriting
How to apply persuasive marketing psychology principles
How to map copy to stages of awareness and funnel progression
35 proven headline writing formulas
10 ways to write your first copywriting paragraph (after the headlines)
Research-backed approaches to copywriting for long-term growth (and short-term sales!)
Key sections:
B2B copywriting (for businesses)
B2C copywriting (for consumers)
Case study copywriting
Email copywriting
Website copywriting
Nurturing & funnel copywriting
Content copywriting
Direct-response copywriting
Copywriting for short-term sales
Copywriting for long-term growth (brand copywriting)
Headline copywriting
Body copy copywriting
This course is for consumer (B2C) and business-to-business (B2B) copywriting contractors, marketing managers, entrepreneurs, freelance copywriters, content writers, content marketing managers, and anyone else responsible for marketing content. This copywriting course applies to companies of all sizes, including startups and the Fortune 500 in both B2C & B2B.
I'll show you examples of...
Lead generation ads
Lead nurturing ads
Copywriting case studies
Email copywriting
Copywriting to generate meetings for the sales team...etc.
Let's get copywriting!
Instructor Details
- 4.4 Rating
1,512 Reviews
Dekker the Marketer
Marketing Management Experience
• Global Product Marketing & Brand Manager for Sony PlayStation
• Vice President of Marketing for a Google accelerator startup
• Senior Product Marketing Manager for a Series-A startup
• Product Marketing Manager for a Google-backed Series-D startup
• Director of Marketing for Ironclad Games / Flame Design
• SaaS Marketing Consultant
Education
• MBA in Marketing from Northwestern University - Kellogg School of Management
• Leadership Essentials from Columbia Business School
• Bachelor of Commerce from Mount Allison University
• Master's and bachelor's business courses at BI: Norwegian Business School
• Presidential Scholar at Saint Mary's University
Academic & Volunteer Experience
• University MBA Program Advisor
• College Marketing Lecturer for Digital Marketing & Business Analytics
• Division Director and VP of Membership for Toastmasters International
• Board of Directors for a charity
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Reviews
By Mahalakshmi Ganesan on 9/24/2026
The way you have presented the video as animation instead of showing the host for long, makes it curious to follow and it is super understandable and fast paced videos, dosn't make me feel tired.So yeah I am loving this course
By Fariba Laiq on 5/20/2026
He presented some of the very interesting insights, and I really learned a lot of new things. However, sometimes the lectures feel boring, and some of the contents were too repetitive in nature. Rest was good!
By Emmanuel Orok Otu on 7/29/2024
Highly informative. The "REDUCE" framework and your approach to customer journey, and especially the idea of combining email and direct mail really struck a cord with me. Amazing learning experience.
By Lydia Bates on 4/5/2024
This course has so much to offer copywriters. I'm glad I stopped using YouTube for information and bought this course to learn from an expert in the copywriting field. Mr. Dekker Fraser knows the industry and did a great job teaching in a way even a dyslexic, visual learner like myself could understand. Would highly recommend this course! 100%
By Kate Lawless on 1/6/2024
It's a great course. There's a lot of repetition throughout, helpful perhaps but not completely necessary. I loved the assignment in the Other B2B Content Creation section, and I wish there were more like it throughout the course to really help students apply knowledge gained as the course progresses. I also wish there was a downloadable resource that summarizes the main points of the course and pulls it all together - maybe a workbook with some sample "assignments" or a brief guide that lists the steps to take and things to consider when getting started on a project and working through it. I would also love to get a list of the many books and marketing software tools mentioned in the course, especially the latter. I took extensive notes, but I'm sure I missed a few.
By Cameron Babb on 11/8/2023
Gaining a lot of in-site, but hope to see more as far as Website content and B2B Copywriting and experience that rivals that of someone with experience 5 years more.
By Anonymized User on 8/11/2023
This is the best course I have taken on Udemy so far. The instructor is very experienced and competent, explains the concepts in a simple way with examples, and has given me many ideas to apply in my daily work.
By Karen Coley on 8/9/2023
I have been at the course for 25 minutes so far. I am engaged by both the larger strategies and the practical details. I look forward to the rest. I plan to burn through the course as fast as I can in 2 to 3 hour chunks after work. Now that I have gotten halfway through the course in about 4 days, I am fascinated by the psychological and strategic techniques applied to copywriting. I didn't know what I didn't know about marketing, probably still don't. However, I feel the course has delivered an enormous amount of information in a format that I can easily digest. Material is often repetitive, but the repetitions often build on what is given earlier, extending the use of the information into different directions. I appreciate Dekker's casual and informed tone. He welcomes me into the insider viewpoint and is honest about when some techniques work and when they do not. I cannot wait to get into the next half of the material. I think this will really help me be successful in the copy writing field.
By Francis Baguma on 5/29/2023
I recently completed the Copywriting 2023 Persuasive Copy Writing Mastery course with Dekker, and let me tell you, it was a game-changer for me. I can't praise this course enough for the invaluable skills and knowledge it has provided me in the field of copywriting. Dekker's expertise in persuasive copywriting shines through every aspect of the course. His teaching style is clear, concise, and supported by real-world examples that made it easy for me to grasp the concepts being taught. I could feel his passion and deep understanding of the subject, which made the learning experience all the more engaging and motivating. What sets this course apart is its relevance to the current trends and strategies in copywriting. Designed specifically for 2023, it addresses the evolving needs of the industry, equipping me with the latest tools and techniques to stay ahead. From market research to audience profiling, storytelling, and crafting persuasive headlines, the course covers a wide range of essential skills, ensuring a well-rounded understanding of copywriting.
By Tsveta Ermenkova on 11/28/2022
My experience so far is not that great because the course is a bit messy. First, you start with one topic then out of nowhere jump to another, then again come back to the previous one, which can be frustrating. Also, I expected from reading the description of the course more practical guides and most of the videos just show different websites and explain what we are seeing which is not helpful. Of course, there are some good things and examples, and one can learn new stuff and educate themself but I think that the course definitely needs to be more structured and step-by-step oriented.
Quality Score
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Overall Score : 88 / 100












